About this project
We are excited to launch and share our first product - the ODIN - with the Kickstarter community. With your help, we will produce the first Android 'Smart' projector that directly projects online content from a compact, battery-operated device allowing sharing and viewing in unlimited ways.
We are thrilled with ODIN and we think you will be too. We hope you will support our campaign with contributions and by spreading the word to your community!
WHAT CAN I DO WITH ODIN?
ODIN is the ideal product for people who consume most of their entertainment using Netflix, Hulu, Amazon, the web and mobile applications. As we consume more information via the Internet, we need a compact, portable device that gives us a large visual display.
- Stream movies from Netflix and Hulu
- Access files from Dropbox or Skydrive
- Surf the web on a Chrome browser
- Use Google Docs and Office 365 to work by connecting a keyboard and mouse
- Play Xbox on a big screen
- Stream music from your phone to the Bluetooth speakers
- Express your creativity in new ways - use as a guide to paint a mural, in an art display, and more
These are just some of the activities you can accomplish with ODIN. We are sure that you will think of thousands of other ways.
DOS OWLS STORY
Sometimes when a problem offers no apparent answers, the only solution is to radically alter the operating parameters.
After being continuously frustrated with paying for cable service I wasn’t using, I decided to make the bold move to cancel my subscription. I was getting all my news and entertainment via the Internet and my mobile phone – watching cable shows on my television was something I rarely did.
Even though my new arrangement was liberating and financially empowering, I soon noticed that I missed the enjoyment of sitting back in my living room and catching a movie on a widescreen television.
I decided to venture out and find a device that would meet my needs. I wanted a product that could handle all my viewing apps (Youtube, Netflix, Hulu, etc.). To my dismay, the only way I could achieve what I desired was hooking up my computer to a bulky projector (prone to inconvenient overheating) and separate, external speakers.
Long story short, that search morphed into the initial idea for the creation of Dos Owls – a multi-functional, portable visual display that solves a slew of A/V problems and opens the door to a limitless universe of content sharing possibilities. It’s battery-powered, wireless (WiFi and Bluetooth), compact and connects effortlessly with the Internet.
Necessity sparked invention and I haven’t looked back since.
- Alex Yoo, Founder
HOW DOES ODIN WORK?
ODIN combines an Android powered PC, state-of-the-art projector, Bluetooth speakers and WiFi in a compact, portable gadget. It is battery operated and can meet the demands of today's digital consumers and creators who value mobility and freedom.
Contains state-of-the-art DMD optical technology that beams powerful LED light and a large screen size.
- Place ODIN 1 yard away from the wall, and it displays a 25” screen size
Place it 10 yards away for a 250" screen size.
ODIN's optical lens is so strong, you can see the projected screen with normal indoor lighting at up to 45" screen size, which is bigger than most flat screen TVs.
ANDROID KITKAT OS
Our intuitive user interface allows for simple navigation and organization of all your apps. ODIN uses a quad-core Android microprocessor and KitKat operating system, which provides access to over 1 million Android apps.
ODIN includes array of connection methods. Built in WiFi wirelessly connects to the Internet as well as a phone’s hotspot. Embedded Bluetooth allows for easy communication between external Bluetooth speakers, keyboard, mouse, and other accessories. ODIN has an HDMI port to connect to Xbox or Playstation, two USB drives for a keyboard, mouse, or flash drives, and a headphone plug.
ODIN has two play modes:
A. Full projector mode using the projector, speakers and access to Android apps
B. Bluetooth speaker mode for streaming music from your phone directly to the two speakers
ODIN's battery provides about 2 hours of run-time in portable mode. For extended viewing and charging, just connect ODIN to an outlet with the included power cord.
ODIN is designed with flexibility in mind. Beam onto a wall, or rotate the head 90 degrees and display content on the ceiling for a truly unique viewing experience. (Patent Pending)
ODIN is lightweight and similarly sized to a typical paperback book. It can be easily carried in your briefcase, tote bag or jacket pocket for portability. It is 6" long, 4.25" wide, 1.8" thick, and weighs 1.7 pounds.
TODAY'S PROJECTOR SYSTEM
We think pictures do a much better job than any text.
Video below is a live demo during TechCrunch Disrupt.
There are many artistic and creative uses for ODIN. For example, use it to create murals and other wall art, as part of an interactive art display, or as a backdrop to a party.
DOS OWLS TEAM
ALEX YOO BIO - FOUNDER
Originally from the suburbs of Chicago and currently residing in Bed-Stuy, Brooklyn, Alex Yoo earned his first professional experience in the fast-paced financial world of Wall Street. For five years, he plied his trade diligently at Houlihan Lokey, Nomura Securities and Tri Artisan Partners.
However, he soon grew restless with the repetitive PowerPoint presentations and Excel sheets, so he decided to make a change. His next venture came about as a matter of necessity. A habitual sharp dresser, he’d always had difficulty finding dress shirts that worked for his body frame. He took a bold risk and launched an online custom shirt company called Alexander West. He poured all his energy and resources into the business, and Alexander West is presently an established player in the NYC custom clothing market.
Alex’s newest project is a tech venture called Dos Owls. The idea stemmed from a desire to enjoy his NetFlix/Hulu content on a more compact, multi-functional device. The first Dos Owls product is called ODIN, and it has several distinct features including an Android processor, portable theater-like viewing, wireless connectivity, exceptional sound output and innovative design.
DOS OWLS TEAM
Brooklyn Creative Team
- Alex Yoo, Founder (Bed-Stuy, Brooklyn)
- Valentin Sidersky, Electrical Engineer (Navy Yard, Brooklyn)
- Lance Hazelton, Industrial Design (Bushwick, Brooklyn)
- Michael Boswell, Art and Graphic Design (Williamsburg, Brooklyn)
- Omar McFarlane, Culture + Web (Long Island, NY)
- Rob Soucy, Video Director (China Town, Manhattan)
- Evelyn Frison, Marketing (Meier Brand, Manhattan)
- George Hagan, Copy (Astoria, Queens)
- Andrew Zimbelman, Illustrator (Park Slope, Brooklyn)
China Engineering / Production Team
- A. Zhang, Technology Lead
- W. Chi, Mechanical Engineer
- H. Liu, Software
- A. Zeng, Software
- A. Feng, Hardware
- T. Wong, Production
- A. Ho, Industrial Design
- A. Fong, Hardware
- C. Wong, Quality Control
ODIN DEVELOPMENT STORY
The initial concept for what is now the Dos Owls ODIN first appeared about two years ago and I started working on developing ODIN in the Spring of 2013. Since I did not come from a technology / engineering background, I had to teach my self the basics of mechanical, industrial, optical, and electrical engineering in addition to design for manufacturing and software development (firmware/OS/application).
First, I attended as many hardware workshops as possible (e.g., Hardware Innovation Workshop by MAKE and Hardware Workshop organized by Marc Barros) and talked to anyone that was in hardware technology development as well as a lot of relevant reading. I also started attending relevant Meetup groups around the NYC area and joined Hack Manhattan hackerspace to hang around technology enthusiasts and makers.
The biggest development hurdle in the beginning was finding skilled and experienced engineers who could develop ODIN in addition to being economically feasible. Due to limited resources, I looked to Asia. With persistence, patience and many trips to Asia, I created connections to talented and experienced Chinese engineers and manufacturers. Shezhen, China has an amazing infrastructure of experienced engineers and electronic production facilities that can't be compared to anywhere in the world.
Our first prototype, based on a dual-core microprocessor, failed to meet our high expectations for performance and user experience. Therefore, we are currently upgrading all of our hardware specifications (to quad-core, more RAM, Bluetooth 4.0, among others) to have robust performance using Andorid 4.4 KitKat operating system.
ODIN Product Specifications
PLEASE NOTE THAT FINAL SPECIFICATIONS CAN CHANGE. ALL OF OUR REFINEMENTS WILL BE TO IMPROVE THE DEVICE.
- 4.3" W x 6" L x 1.8" H (at thickest)
- ~1.7 lbs w/ aluminum base
- Black / 10KGold
- 90 degree adjustable stand
- Quad-core ARM Cortex-A9, 1.6GHz
- Android Operating System 4.4 KitKat
- 2GB DDR RAM
- Wi-Fi (B/G/N)
- Bluetooth 4.0
- 16GB Internal Memory
- Display Technology: 0.3" DMD (Direct Micromirror Display)
- Light Source: LED (RGB)
- Resolution: WVGA (854 x 480)
- Contrast Ratio: 1000:1
- Throw Ratio: 1.66:1 (meter)
- Refresh Rate: 60 Hz
- LED Life: 20,000 hours
- 115 Lumens ANSI
- Size: 25" @ 1 yard to Infinity
- Manual focus
- Power via DC 5.5mm 12V 3A
- Rechargeable Battery 7.4V 3000 mAh
- Battery Life: ~ 2 Hours in Portable Mode; ~1 Hr. 15 Min in Full Power Mode
- Bluetooth Speaker Mode: ~ 8 Hours
- Video: Single HDMI Connection
- Audio: 3.5mm TRRS
- 2 x USB
- 2 x 4 Watt Bluetooth Speakers
PROTOTYPE AND COMPONENT PICS
TIMELINE TO SHIPPING
- PCBA + SMT Round 2
- New Battery Design
- New Mouse Pad Design
- Prototype #2
- Firmware + Android 4.4 Kitkat Development (cont'd)
- Trial Assembly
- Thermal Testing
- Sound Testing
- Windage + Shock Testing
- Mold/Tooling Quote
- Firmware + Android 4.4 Kitkat Development (cont'd)
- Prototype #3
- Start Tooling/Molding
- HDMI License
- UL/CE/FCC Testing
- Packaging Design
- Carrying Case Design and Fabrication
- Firmware + Android 4.4 Kitkat Development (cont'd)
- Pilot Run Assembly
- Tooling Revision
- Battery Certification for Export
- Firmware + Android 4.4 Kitkat Development
- Finish First Mass Production Run
- Shipment to US
NOVEMBER / DECEMBER
- Delay Allowance of 7 weeks
- Ship to clients by December 18th
We are currently looking for strategic business partners and financial partners with hardware experience.
Please contact email@example.com.
Each ODIN box will include ODIN, power cord and protective carrying case.
MyType Keyboard sucessfully funded on Kickstarter on Augusut 2013. Already backing a different reward? Just add $50 per myType to your existing pledge. Kickstarter Link: http://kck.st/18iA3Sc
Risks and challenges
Our engineering/production team in China has extensive manufacturing experience.
Despite our expertise, there are risks to the project. We've identified and outlined the following key risks to our project below:
1. RISK DUE TO PROBLEMS WITH THE INJECTION MOLD / TOOLING:
Injection molding can often delay hardware production. We're fortunate that our industrial designer and mechanical engineer have extensive Design for Manufacturing experience. In addition, we have extensive relationship with several high quality tooling firms.
2. RISK DUE TO EXCESS DEMAND:
We are fortunate to have an experienced production team in Shenzhen, China. It will be easier to produce ODIN with higher quantity, because a lot of components and parts come in bulk packages. Our capacity is not an issue until we reach over 50,000 units.
We could experience shipping bottlenecks once we receive the shipment from factory. Since we will have about 5 to 6 months of advance notice before shipping, we will set up the necessary shipping infrastructure beforehand.
3. RISK DUE TO COMPONENTS AND SUPPLIES:
Our production team has long-standing relationships with suppliers. In addition, we have a very robust supply chain for components and all the components are readily available in Shenzhen. Only component that could face shortage is the DMD optical engine but we don't see this as a problem with less than 100,000 unit production.Learn about accountability on Kickstarter
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