I was always on the look-out for non-junky treats to satisfy my daughter Olivia's in-between meal hunger and sweet-cravings. When I discovered a recipe for the most nutritious brownie on earth, we just had to share it.
A year later and we are now contracted with a wheat-free facility to launch 2 bars for kids. We believe that the Be Real Bar will fill a gap in the market for a gluten-free, convenient and affordable snack. It is lower in sugar and higher in protein and healthy fats than similar nutrition bars and most importantly it tastes AMAZING!!
We are so grateful to have an opportunity to work in the food business. Our brand will give us a platform to have both a voice and a product that addresses the concerns of many parents today.
Thanks for taking the time to learn about us! Please support our Kickstarter by pledging for one of the rewards on the right.
We wanted to craft a great tasting bar with a kid-friendly texture and a winning nutritional profile. We also wanted to use only high-quality ingredients, local and organic where possible and to maintain a competitive price point. We believe we have the healthiest possible, gluten-free, 50% organic, real food bar that you and your kids are going to love!
What is Organic Tapioca Syrup?
Organic Tapioca syrup is a low glycemic sweetener made from the yucca root. It has a low glycemic index and zero exposure to pesticide or genetic modifications. We use it to cut the sweetness of the dates and to achieve a great consistency for our bars.
Why Kickstarter funding?
We have a contracted relationship with a local wheat-free production facility and established relationships with ingredient suppliers. After developing a brand identity and packaging, we did a self-funded production of over 5,000 bars. We have finalized our recipes and sampled hundreds of people in our community, including natural food brokers and buyers.
We are ready to take our production to the next level and need funding to do that. Our next big step is to place a minimum large-scale order. Production alone is going to cost $30.000 including ingredients, labor, packaging and storage. In addition to our own investment, we need our Kickstarter community to help generate the funds to help cover these production costs.
Because we already have a stock of 3,000 BeReal Bars bars, rewards will be sent out immediately after the campaign ends. After our large-scale production run in January, we will have even more bars to share with our community.
I have spent the past 5 years as a full time mom. Raising Olivia has been nothing short of a privilege and I love that this business evolved from the two of us trying to see eye to eye on snack food.
Prior to Olivia, I worked at both start-ups and major corporations. I've worked in sales, business development, consulting and marketing. I have great business and life experience but most importantly, I have a life-long passion for nutrition.
Jonathan, my husband, taste tests and is my #1 sounding board and advisor. He can also really rock a hairnet. . Here he is at 5:00am overseeing our first run of Be Real Bars.
Aside from being my inspiration and #1 taste-tester, Olivia has an opinion on almost everything. Here she is helping deliver Be Real Bars to our storage facility!
Risks and challenges
We have spent a full year preparing to launch the Be Real Bar, We are committed to the learning process and to keeping clear and open communication with our backers should we have a production delay or should any other issues arise.
To minimize the mishaps, we have contracted with the most reputable wheat-free production facility on the west coast, conducted extensive shelf-life testing and a full-scale trial run. We are lucky to be advised by former/current executives at food companies such as Dreyer's, thinkThin and Semifreddi's.
Many of our reward bars have already been produced in our initial run and they are ready for delivery!Learn about accountability on Kickstarter
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