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Gluten-free and made with real food, Be Real Bars are densely nutritious and delicious.  The ideal snack for kids on the go!
Gluten-free and made with real food, Be Real Bars are densely nutritious and delicious. The ideal snack for kids on the go!
165 backers pledged $20,117 to help bring this project to life.

About this project

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$20,117

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Be REAL Bars are non-GMO and free of gluten, soy* dairy and peanuts. 50% organic and 100% delicious 


Our Story

I was always on the look-out for non-junky treats to satisfy my daughter Olivia's in-between meal hunger and sweet-cravings.  When I discovered a recipe for the most nutritious brownie on earth, we just had to share it. 

A year later and we are now contracted with a wheat-free facility to launch 2 bars for kids.  We believe that the Be Real Bar will fill a gap in the market for a gluten-free, convenient and affordable snack.  It is lower in sugar and higher in protein and healthy fats than similar nutrition bars and most importantly it tastes AMAZING!!   

We are so grateful to have an opportunity to work in the food business.  Our brand will give us a platform to have both a voice and a product  that addresses the concerns of many parents today. 

Thanks for taking the time to learn about us!  Please support our Kickstarter by pledging for one of the rewards on the right.  

Our Bars

We wanted to craft a great tasting bar with a kid-friendly texture and a winning nutritional profile.  We also wanted to use only high-quality ingredients, local and organic where possible and to maintain a competitive price point.  We believe we have the healthiest possible, gluten-free, 50% organic, real food bar that you and your kids are going to love!  

What is Organic Tapioca Syrup?

Organic Tapioca syrup is a low glycemic sweetener made from the yucca root.  It has a low glycemic index and zero exposure to pesticide or genetic modifications.  We use it to cut the sweetness of the dates and to achieve a great consistency for our bars. 


Why Kickstarter funding? 

We have a contracted relationship with a local wheat-free production facility and established relationships with ingredient suppliers.  After developing a brand identity and packaging, we did a self-funded production of  over 5,000 bars. We have finalized our recipes and sampled hundreds of people in our community, including natural food brokers and buyers.   

We are ready to take our production to the next level and need funding to do that.   Our next big step is to place a minimum large-scale order. Production alone  is going to cost $30.000 including ingredients, labor, packaging and storage.  In addition to our own investment, we need our Kickstarter community to help generate the funds to help cover these production costs.   

Because we already have a stock of 3,000 BeReal Bars bars, rewards will be sent out immediately after the campaign ends.  After our large-scale production run in January, we will have even more bars to share with our community. 

The Team

I have spent the past 5 years as a full time mom.  Raising Olivia has been nothing short of a privilege and I love that this business evolved from the two of us trying to see eye to eye on snack food.  

Prior to Olivia, I worked at both start-ups and major corporations.  I've worked in sales, business development, consulting and marketing.  I have great business and life experience but most importantly, I have a life-long passion for nutrition.  

Jonathan, my husband, taste tests and is my #1 sounding board and advisor.  He can also really rock a hairnet. .  Here he is at 5:00am overseeing our first run of Be Real Bars. 

Aside from being my inspiration and #1 taste-tester, Olivia has an opinion on almost everything.  Here she is helping deliver Be Real Bars to our storage facility!

Our Timeline

NOVEMBER 5:  Kickstarter campaign launches
DECEMBER 21:  Kickstarter campaign closes
DECEMBER 1 - JANUARY 15:  Ship all early delivery rewards 
JANUARY 20:  First Production run complete
FEBRUARY 5-10:  Ship remaining rewards


Rewards

For those of you who support us at this critical phase of our business, we have selected rewards that are delicious, useful, fun and experiential.    

Starting at the $10 contribution level, each backer will receive Be Real Bars. Going up in contribution amount we are also have a BPA-free collapsible water bottle and an insulated tote bag,

Want to experience some of the fun we have been having?   Check out options at the $100 + levels.  We have our launch party, a bar making class for kids, and opportunities to come check out our production facility.

And for the  $2,500+ contribution levels we have gallery quality children's art available for you and your little loves.  

Thank You

Thank you to our many friends and family who have helped us along the way.  Your encouragement and guidance has allowed us to get to the point where we are today. To the Kickstarter Community - a big thank you for supporting us.  Please remember that Kickstarter is all or nothing.  Your contribution today will help us get over the line.  Our project will only be funded if we receive the minimum $20,000 in community support.  We look forward to sharing more with you in the future. Enjoy the bars!  

Please feel free to reach out to us at anytime during the campaign.  We would love to hear from you! 
TeamTomasco@berealfoods.com

xo, Stephanie, Jonathan and Olivia

Risks and challenges

We have spent a full year preparing to launch the Be Real Bar, We are committed to the learning process and to keeping clear and open communication with our backers should we have a production delay or should any other issues arise.

To minimize the mishaps, we have contracted with the most reputable wheat-free production facility on the west coast, conducted extensive shelf-life testing and a full-scale trial run. We are lucky to be advised by former/current executives at food companies such as Dreyer's, thinkThin and Semifreddi's.

Many of our reward bars have already been produced in our initial run and they are ready for delivery!

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Thank you card and 2 bars one of each flavor: chocolate brownie and oatmeal raisin

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    Ships to Only United States
    Limited 22 backers
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  2. Select this reward

    Pledge $25 or more About $25

    Thank you and 8 Be Real Bars. You choose the flavor: Chocolate Brownie, Oatmeal Raisin or split.

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    Ships to Only United States
    Limited 58 backers
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  3. Select this reward

    Pledge $60 or more About $60

    Thank you and 2 boxes of 12 Be Real Bars, 1 box of each flavor Chocolate Brownie and Oatmeal Raisin. PLUS a Be Real BPA Free Water Bottle!

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    19 backers
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  4. Select this reward

    Pledge $100 or more About $100

    SWAG ALERT!! Thank you + 2 boxes of Be Real Bars, 1 of each flavor +Be Real BPA Free Water Bottle + An Invitation to our Official Launch Party (Bay Area, CA)

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    31 backers
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  5. Select this reward

    Pledge $100 or more About $100

    For the bar enthusiast: 4 boxes of Be Real Bars - 2 chocolate brownie and 2 oatmeal cookie.

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    Limited 15 backers
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  6. Select this reward

    Pledge $250 or more About $250

    Thank you + 6 boxes of Be Real Bars (2 boxes delivered bi-monthly) + Be Real BPA Free Water Bottle + Be Real insulated tote bag + an invitation to our Launch Party (Bay Area, CA)

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    Ships to Only United States
    7 backers
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  7. Select this reward

    Pledge $500 or more About $500

    Thank you + 8 boxes of Be Real Bars (2 boxes delivered bi-monthly) + Be Real BPA Free Water Bottle + Be Real insulated tote + an invitation to our Launch Party + a bar making class for kids (5+) Kids will be guided through every stage of making bars from formulating to designing their own label. (location: Orinda, CA)

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    1 backer
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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Thank you + A year subscription to Be Real: 2 boxes delivered to you monthly) + Be Real BPA Free Water Bottle + Be Real insulated tote + an invitation to our Launch Party + a bar making class for kids (see details above)

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    Ships to Only United States
    Limited 3 backers
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  9. Select this reward

    Pledge $2,500 or more About $2,500

    Experience the production process of making the bars from start to finish, join us for our first large scale production + A year subscription to Be Real: 2 boxes delivered to you monthly) +Be Real BPA Free Water Bottle + Be Real insulated tote + an invitation to our Launch Party + a bar making class for kids (see details above) + a gallery style canvas print of our brand mascot

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    Limited 0 backers
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Funding period

- (45 days)