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LEAVE THE HERD BEHIND & help us rid the world of boring, average-tasting coffee. We need your support to open our first permanent café!
209 backers pledged £22,955 to help bring this project to life.

About

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£22,955

209

www.LeaveTheHerdBehind.Com

Black_Sheep_Coffee
Black_Sheep_Coffee
@LeaveTheHerd
@LeaveTheHerd
/LeaveTheHerdBehind
/LeaveTheHerdBehind
Proud Members of the Camden Collective
Proud Members of the Camden Collective

We are four coffee-loving friends who in September of last year decided to quit our jobs, Leave The Herd Behind,and start Black Sheep Coffee.

The Black Sheep Team in Camden
The Black Sheep Team in Camden
 

We set out to shake up the specialty coffee scene that seemed to focus only on light-roast, 100% arabica coffee. We could not find any good or valid argument that explained why robusta could not yield a great cup of coffee if sourced ethically and processed with the same amount of care as with a specialty grade arabica. In fact we found that robusta offered some amazing properties that we wanted to explore and share with the world.

They include:

 Higher level of caffeine - Naturally :)

Higher level of protein, which makes for a much richer crema when brewed as an espresso

Lower acidity, which makes it easy to digest, even in the morning on an empty stomach

More body which makes for a stronger taste that really punches through the milk when brewed as a latte or a flat white

A different taste profile - unlike typical arabica coffees that are often described as floral, or fruity with notes of citrus, robusta is earthy with notes of walnut and dark chocolate.

Crema being extracted from some freshly roasted Robusta Revival at our Old Street Station pop-up
Crema being extracted from some freshly roasted Robusta Revival at our Old Street Station pop-up

We knew that developing a premium 100% robusta coffee would be a challenge because good robustas are hard to find. Most robustas out there are mechanically processed, mass-produced and used mostly to make instant coffee.
We thought: what if we could find robusta growers who focused on quality and processed the beans ethically and with the same amount of care as do the specialty grade arabica farmers of this world?

This is how Robusta Revival came about. We went completely against the market trend and quickly became the Black Sheep of the London coffee scene.

Our brand ethos is about doing things differently, questioning the establishment and tradition, challenging the status quo, breaking the rules, and not following trends blindly, but instead constantly rethinking accepted beliefs and Leaving The Herd Behind.

After almost a year of operations, we managed to open five different pop-up cafés, create 15 jobs, supply over 25 restaurants/hotels/cafés in the UK, reach the shelves of established retailers like Whole Foods Market, build great partnerships with established brands like Urban Outfitters who opened a Black Sheep espresso bar inside their Marble Arch flagship store on Oxford Street or San Remo (sponsor of the UK Barista Championship) who picked us as their distributor in London.

Robusta Revival launching at Whole Foods Market for £4.99
Robusta Revival launching at Whole Foods Market for £4.99
Liv and Angelito at the Marble Arch Urban Outfitters Black Sheep espresso bar
Liv and Angelito at the Marble Arch Urban Outfitters Black Sheep espresso bar

Our dream is to open our first permanent café in London so that we can keep serving our existing customers, get new ones, and keep on developing new, unorthodox coffees to constantly surprise people's tastebuds with new flavours.

Max, Gabe and Eirik building the 69 Camden High Street pop-up
Max, Gabe and Eirik building the 69 Camden High Street pop-up
Building the 69 Camden High Street pop-up
Building the 69 Camden High Street pop-up
69 Camden High Street pop-up finished
69 Camden High Street pop-up finished

We've worked out that £22'500 would be the bare minimum to open our café. 

Andy building up the Old Street station pop-up
Andy building up the Old Street station pop-up
Eirik and Andy building up the Old Street station pop-up
Eirik and Andy building up the Old Street station pop-up
Gabe and Andy painting up the espresso bar
Gabe and Andy painting up the espresso bar
Old Street Tube Station pop-up ready to open!
Old Street Tube Station pop-up ready to open!

We tried to come up with cool and exciting pledges for those of you who will support us. Here are a few pictures of what you will be getting:

The Latte Art Class with Valerios will teach you how to make this:

Classic Rosetta
Classic Rosetta
Black Sheep in my cup, white cat cross my path" - by Valerios
Black Sheep in my cup, white cat cross my path" - by Valerios
Is there a dragon in YOUR cup? - by Valerios
Is there a dragon in YOUR cup? - by Valerios
"Indian Chief's Head" - by Valerios
"Indian Chief's Head" - by Valerios
Lion and Elephant - by Valerios
Lion and Elephant - by Valerios
Dragon Ball Z's San Gohan by Csaba-rista
Dragon Ball Z's San Gohan by Csaba-rista

The T-shirts will look something like this:

EIrik and Valerios making some Black Sheep martinis using Robusta Revival
EIrik and Valerios making some Black Sheep martinis using Robusta Revival
Eirik making Black Sheep-based cocktails
Eirik making Black Sheep-based cocktails
Kerstin helping the Black Sheep Team at their trade shows since the very early days
Kerstin helping the Black Sheep Team at their trade shows since the very early days
Be a Black Sheep :)
Be a Black Sheep :)
Another type of black Sheep T-shirt
Another type of black Sheep T-shirt

 The bags of coffee will look like this:

227g bags of Robusta Revival (whole and ground beans)
227g bags of Robusta Revival (whole and ground beans)
227g bags of Love Berries (ground and whole beans) 100% Yirgacheffe, Ethiopia)
227g bags of Love Berries (ground and whole beans) 100% Yirgacheffe, Ethiopia)

 The Handpresso will look like that:

Ben is making a Robusta Revival espresso using our very own handpresso in Camden
Ben is making a Robusta Revival espresso using our very own handpresso in Camden

The Cupping Session with Kerstin and the Black Sheep Team will be like that:

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 The aeropress will look like that:

Breakfast for Champions: Robusta Revival aeropress and beef jerky
Breakfast for Champions: Robusta Revival aeropress and beef jerky


The Trips to Colombia and India will look like that:

Gabe searching for the bean
Gabe searching for the bean
Gabe picks up a few beans to check for symmetry
Gabe picks up a few beans to check for symmetry

Here are a few links from some media coverage:

☕ Robusta Revival Launch at the London Coffee Festival

☕ Launch of Black Sheep Urban Outfitters Espresso Bar

☕ Cut The Cap

☕ The Grocer

Risks and challenges

The main risk that we face is not reaching our target of £22'500, which is what we've worked out to be the bare minimum to open our new café.

Apart from opening the café, there are no risks of not being able to deliver on the pledges that we promise because we have already developed the product and we have it in stock.

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Support

  1. Select this reward

    Pledge £5 or more About $6

    A BIG THANK YOU from all of us here at Black Sheep.
    Thanks for being part of our adventure, thanks for helping us break the rules and challenge the status quo in an industry that is shaped by tradition and long-established players.
    If we manage to raise enough funds to open our café, we hope to see you there soon, far far away from The Herd! :)

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  2. Select this reward

    Pledge £15 or more About $19

    LEAVE YOUR MARK BEHIND

    ☕ Your name engraved on our wall of fame when we open our café (font18)

    ☕ 1 coffee of your choice upon your first visit.

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    33 backers
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  3. Select this reward

    Pledge £30 or more About $38

    LOOK LIKE A BLACK SHEEP ☕ Your name engraved in our wall of fame (font 20) ☕ 1 BLACK SHEEP T-SHIRT You pick the size (S/M/L/XL/XXL) and you pick the style (pink, green, black, blue). They have our logo on the front, and LEAVE THE HERD BEHIND on the back. They're simple but they look really cool

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  4. Select this reward

    Pledge £35 or more About $44

    THE ROBUSTA REVIVAL PACK

    ☕ Your name engraved in our wall of fame (font 22)

    ☕ 1 bag of 227g of of Robusta Revival (whole beans)

    ☕ 1 bag of 227g of Robusta Revival (Ground Beans)

    ☕ 1 free coffee card - you will be able to redeem 10 coffees of your choice right away in one of our current pop-ups and/or later at our new café when we open in December. ***NOTE: The card will be valid for as long as the Black Sheep co-founders are alive. If we run out of business, you will still be able to redeem your free coffees. Just give us a call, send us an email or show up unannounced at our homes and we will put our barista aprons back on and make you a cup of your old favourite Robusta Revival

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  5. Select this reward

    Pledge £40 or more About $50

    KICKSTARTER LIMITED EDITION ☕ Your name engraved in our wall of fame (font 24)☕ 1 Black Sheep Coffee KickStarter limited edition t-shirt ☕ 1 surprise that no one knows about yet but we can already tell you that it involves 200ml of Black Sheep 100% Yirgacheffee Dumerso cold brew. Enough said ;)

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    13 backers
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  6. Select this reward

    Pledge £70 or more About $88

    BLACK SHEEP VIP

    ☕ Your name engraved in our wall of fame (font 26)

    ☕ Your own Black Sheep ceramic cup with your name printed on it. The cup will be sitting on our main bar for all to see and will be ready for you, every time you come in for a coffee

    ☕ 1 Invite to our launch party and free drinks all night

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    15 backers
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  7. Select this reward

    Pledge £99 or more About $125

    I'VE GOT 99 PROBLEMS BUT COFFEE AIN'T ONE
    Very Simple: 100 coffees for 99 quid.
    You will get a special card and you can redeem it right away in any of our current pop-ups and/or later when we open our new café in December. ***NOTE: The card will be valid for as long as the Black Sheep co-founders are alive. If we run out of business, you will still be able to redeem your free coffees. Just give us a call, send us an email or show up unannounced at our homes and we will put our barista aprons back on and make you a cup of your old favourite Robusta Revival

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    10 backers
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  8. Select this reward

    Pledge £150 or more About $189

    MAKE IT AT HOME KIT

    ☕ Your name engraved in our wall of fame (font 30)

    ☕ 1 Aeropress

    ☕ 1 Hand Grinder

    ☕ 1 bag of 227g of Robusta Revival (whole beans)

    ☕ 1 bag of 227g of Love Berries Ethiopian Yirgacheffe (whole beans)

    ☕ 1 Invite to our launch party and free drinks all night

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    9 backers
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  9. Select this reward

    Pledge £200 or more About $252

    BECOME A CUPPING EXPERT

    ☕ Your name engraved in our wall of fame (font 34)

    ☕ 1 invite to join the Black Sheep boys and Kerstin for a cupping session. Here you will cup a variety of different coffees and get the inside scoop on how we work to pick out the best beans out there when developing a new blend. This is where the magic happens.

    ☕ 1 Invite to our launch party and free drinks all night

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    1 backer
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  10. Select this reward

    Pledge £275 or more About $346

    MAKE IT AT HOME ***LIKE YOU MEAN IT*** KIT
    Same as the MAKE IT AT HOME KIT except we'll throw in our very own handpresso from our Camden café

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    5 backers
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  11. Select this reward

    Pledge £300 or more About $378

    BECOME A LATTE ART EXPERT

    ☕ Your name engraved in our wall of fame (font 38)

    ☕ One 3-hour session with Valerios to learn all his secrets on how to make latte art. He will show you how to make a rosetta, a swan, a dragon, his famous signature teddy bear and many other latte shapes to impress your friends

    ☕ 1 Invite to our launch party and free drinks all night

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    1 backer
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  12. Reward no longer available

    Pledge £600 or more About $755

    BLACK SHEEP LIKE A BOSS

    ☕ Your name engraved in our wall of fame (font 42)

    ☕ 1 month of unlimited free coffees

    ☕ Your own permanent Black Sheep seat with your name on it in our new café. This seat will be yours. Anytime you come in and want to sit on it, we will ask whoever is there to promptly pack up their things and be gone to make room for you. There will be no exception for the sickly and the elderly.

    ☕ 1 Invite to our launch party and free drinks all night

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    Reward no longer available 5 backers
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  13. Select this reward

    Pledge £1,888 or more About US$ 2,377

    ABOLITION OF SLAVERY IN BRAZIL - Brazil abolished slavery in 1888. Unfortunately, it was the last Western country to do so. By that time over four million slaves had been brought to Brazil from Africa, which represents roughly 40% of the total number of slaves brought to the Americas. Many of them worked on coffee plantations and sadly today we are still fighting for a fair treatment of the men and women who work on coffee plantations across the globe. In the Sethuraman estate, where Robusta Revival is grown, workers are able to save a portion of their income towards a retirement plan, are granted maternity leave and receive support to send their children to school.
    This particular donation will be used to support our "LEAVE SLAVERY BEHIND" initiative. We will use 49% of the money used from this pledge towards opening our café, and the other 51% will be donated to the Fair Trade Foundation to help ensure a better future for all the men and women without whom none of us here in London would be able to enjoy the smell of freshly roasted beans. ☕ Your name engraved in our wall of fame (font 52)

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  14. Select this reward

    Pledge £5,000 or more About $6,294

    LEAVE THE HERD BEHIND

    ☕ Your name engraved in our wall of fame (font 46)
    ☕ 1 trip to Colombia or India (you choose) in search of "the perfect bean" You will join us on our visits of the coffee plantations, meet the farmers and help us pick the right beans for our new blends. Trips include costs of flight tickets, accommodation and daily coffee consumption

    ☕ 1 Invite to our launch party and free drinks all night

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    0 backers
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Funding period

- (30 days)