ABOUT THE PROJECT
Sewing has become popular again, and I want to continue the trend by selling easy, modern digital sewing patterns and tutorials. People are more focused on computers than crafts these days, so I would like to revitalize the classic craft of sewing by adding an element of technology to the process. Sewing is an economic way of creating one-of-a-kind clothing and accessories, and it's a great creative outlet... my simple tutorials are an easy way to discover the joys of the needle and thread.
I’m a sewer, designer and crafter… I love doing anything creative. This is the perfect combination of skills for developing digital sewing tutorials. My work has been recognized by well-known websites such as Forbes.com, Yahoo.com and Boston.com and my early tutorials have been linked to by blogs all over the web. Check out my first two free sewing tutorials:
I believe that with a little extra financial support, I could take my tutorials to the next level... and you could be a part of it! In exchange for helping me get started, you will get first dibs on all the new tutorials - and of course a big shout-out on my blog (which means some extra publicity for you or your business). You will also be privy to backer-only updates exclusive to those who have chosen to support The Sewing Tutorial Project.
I have been selling digital sewing tutorials and patterns on Etsy for a few months, with great success. Tutorials are emailed to customers as printable PDF files. But Etsy does not offer an automatic download option, so I began looking into Big Cartel which partners with Pulley, a digital file transfer provider. Basically, this means that when someone purchases a tutorial from my Big Cartel shop, the PDF file would automatically be emailed to them. Since Big Cartel and Pulley would handle all order fulfillments, I would be able to focus solely on creating high quality tutorials. The consumer would also receive the tutorial immediately instead of waiting for me to send email the file to them. A buyer in Australia could begin sewing their shirt immediately, instead of waiting for me to wake up over here on the other side of the world and email the tutorial to them.
The tutorials include detailed diagrams, as well as photos of the process. Each step is carefully described using easy to understand terminology. Below is a sample page of one of my early tutorials:
WHAT WILL YOU GET?
By backing this project at any level, you will be thanked profusely on my blog (and your name can be linked to your website). You will also receive exclusive information about the project including news and alerts about new tutorials. You will see backer-only updates in your inbox as a special reward for you support.
Rewards at higher levels include advertising on my popular creative blog Design Fixation (which has a Google page rank of 3/10), and even a custom-made 15 Minute Convertible Dress which was the first tutorial I ever made. If you're not interested in a dress, it would make a great gift!
WHERE WILL YOUR MONEY GO?
If fully funded, your money will help me to reach my ultimate goal of creating many more high quality, easy to understand sewing tutorials and offering them to the public as automatic downloads in an online store. Your contribution will help cover the following things:
1) Monthly shop hosting fees
2) Fabric and materials
3) Purchasing a dress form
4) Tutorial production costs
5) Advertising costs
1) Currently I have a small shop open on Big Cartel called "Sewing Fixation." You can see my first five sewing tutorials there:
Big Cartel offers various pricing options. Right now, I'm using the free package... but this limits me to five products and only one photo per product. With your help, I would be able to sign up for one of the higher packages so that I could offer many more products and multiple photos to help prospective buyers see more product angles. The more money we raise, the more robust the store will be!
2) Fabric, thread, notions and sewing tools can be prohibitively expensive. Your contributions will help fund the upfront costs associated with creating new tutorials.
3) Right now I use myself as my dress form when fitting clothing for tutorials. Traditionally, a dress form is used to get more exact measurements. I would love to start using a real dress form for sewing projects (or even as a prop in photos)... and with your help, I could!
4) There's much more to producing a sewing tutorial than meets the eye... funds will help cover any costs associated with tutorial images (i.e. models, photography sets, etc.)
5) The website won't be a success if nobody knows about it, so I would plan to use a small portion of the money for advertising on related websites.
With your help, I hope to create an effective website filled with many inspiring and concise sewing tutorials. And we don't have to stop at $500... the more money we raise, the more resources I will have to create amazing tutorials. If you have any questions, please don't hesitate to ask. Thank you so much everyone!
Risks and challenges
Starting a web-based business isn't easy, and building a customer base can be a challenge. But my blog's readership has been growing steadily over the past couple of years so I feel that using that as a way to publicize my tutorial store would be advantageous. I have also become very familiar with the online sewing community, so I would be able to make an educated decision when choosing advertising spots.Learn about accountability on Kickstarter
- (30 days)