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$9,229 pledged of $75,000 goal
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By Chevall Watches
$9,229 pledged of $75,000 goal
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About this project

Every knight needs his horse. Strength and stamina have always been caught up in a race with time. There is a hidden desire of each and every man to become a cavalier.We used to express that with horses, nowadays chivalry is presented by entirely different means, with a watch. Every single day we adapt to our surroundings and with that we also tend to change our appearance.We're talking about diversity that leads us to completely different dimensions. We're talking about a watch that reflects our personality on every occasion. Be that at work, with friends on a night out or a dazzling date with our better half. A watch that echoes the interpretation of time of each individual. Aesthetics where quality is unquestionable. A presence that symbolizes the goal of our lives, punctuality. Do you want to become a cavalier? Become one! #BeChevall

 

OUR STORY

 As two Architecture students, we are familiar with design and aesthetics. We also know, that in most cases, perfected design comes with a higher price tag. This is where the problem occured in our situation. We also know that our everyday looks change depending on the situation. We tend to perfect our everyday looks with fashion accessories, a wrist watch is one of the few when it comes to men. We are both watch enthusiasts, but owning a lot of different quality watches comes with a problem, the price. Of course you can buy a few different watches for $50, but this is reflected in the lower quality materials used in the product. This is why we decided to design our own watch, which looks can be changed in a matter of seconds, where the quality isn`t compromised and the price is affordable.

Our story was made possible by a lot of our friends and relatives, who contributed their free time and will to this project.

 THE FINAL DESIGN

How Chevall Black Caviar insert looks in all of the cases
How Chevall Black Caviar insert looks in all of the cases

Chevall Black Caviar –The movement used in the watch is a Ronda 515.24H. All the cases are made out of 316L Stainless steel. The classic design comes with a metal bracelet, the casual design comes with a Matte Black genuine leather strap and the sporty design comes with a Black canvas NATO strap. The GMT dial design is a mix between classic design and aviator style watch.

How Chevall Exceller White insert looks in all of the cases
How Chevall Exceller White insert looks in all of the cases

Chevall Exceller White - The movement used in the watch is a Ronda 6004.B. All the cases are made out of 316L Stainless steel. The classic design comes with a metal bracelet, the casual design comes with a Whiskey Brown genuine leather strap and the sporty design comes with a Olive Green canvas NATO strap. The dial design is inspired by an aviator style watch.

How Chevall Exceller Black insert looks in all of the cases
How Chevall Exceller Black insert looks in all of the cases

Chevall Exceller Black - The movement used in the watch is a Ronda 6004.B. All the cases are made out of 316L Stainless steel. The classic design comes with a metal bracelet, the casual design comes with a Matte Black genuine leather strap and the sporty design comes with a Black canvas NATO strap. The dial design is inspired by an aviator style watch. 

How Chevall White Moonstone insert looks in all of the cases
How Chevall White Moonstone insert looks in all of the cases

Chevall Whit Moonstone - The movement used in the watch is a self-winding mechanical movement Miyota Caliber 8215. All the cases are made out of 316L Steinless steel. The classic design comes with a metal bracelet, the casual design comes with a Faux Brown Alligator leather strap and the sporty design comes with a Navy Blue canvas NATO strap. The dial design is inspired by a classic style wrist watch.

THE DESIGN PROCESS

When we started designing our watches, we had 3 goals in mind

  • QUALITY: (high quality watch parts and movements)
  • AFFORDABILITY: (All the designs under $450)
  • VERSATILITY: (Three different styles in one watch)

When it came to starting our own brand, there were a few vital things we needed to know. The customer, the story behind the product and the idea of the brand. When we started to think what kind of a brand we would like to have, it all depended on the customer we were aiming for. We wanted to bring back the ethics and the moral standards, which are being lost in the younger generation. We wanted to bring back and also start with a new idea, creating a modern gentleman, a modern cavalier. This is where the idea for our company name was found, CHEVALL. Chevall is and old french word meaning a cavalier, a knight. As the name was decided, we knew we hit something good, so we started developing the logo around the name. A knight in a shield was the way to go.

Knights, in their time, were respected, their presence was magnificent, when they came to sight on a dazzling horse. This was the whole idea behind our product, we just had to encorporate that in our watches, this is what the names of our watches are based on. They reflect the magnificence of few of the best racing horses in the history, Black Caviar, White Moonstone and Exceller.

When we finished a thorough research of the market, we found out that the changeability of the watches was limited to only the strap, that`s when we knew what we had to do. We wanted to design a watch that anyone could change in a matter of seconds, so we did it. We designed a special insert, that could be inserted into different cases. It included the mechanism, the dial, the hands, the crystal and the crown, this is where we also ensured that the watch would be 10ATM (100 meters) water resistant. We designed three different cases, classic, casual and sporty. Each case is equiped with a specific strap or bracelet, the classic case is equiped with a metal bracelet, the casual design comes with a genuine leather strap and the sporty design comes with a canvas NATO strap. We designed four different inserts with four different dials. The different dials present the different packages we offer, the packages differ form each other in the color of the straps.

THE LEATHER STRAP - KUKI FLEX

The leather straps are manufactured by a Slovenian company KUKI, which has been producing leather straps since 1963. They use the highest quality leather, and encorporating our design in the straps, they are simply amazing. The leather straps also use a special KUKI-FLEX patent which ensures a long lasting life for the straps.


"On the spot where the strap attaches to the watch and buckle, leather is reinforced by a layer of aramid and rubber. Particularly the aramid layer eliminates the risk of tearing. In addition, two layers of leather are reinforced by a rubber along the entire length of the strap which determines the design and flexibility of the watch strap. The strap’s most vulnerable areas are not only reinforced by aramid and rubber, but by ultra-slim, metallic gold-plated “stoppers”, with the marking appearing on the back of the strap."

-KUKI 

THE INSERT SYSTEM

We designed a totally new system for changing the insert. There are 6 notches on the inner side of each case, the negative of the notches is on the insert. This ensures that the insert fits perfectly in the case, and by that also makes sure the case doesn`t move around. On the top of the case lies a sillicone ring, that, when the insert is inserted into the case, creates a vacuum, holding it firmly, therefore unabling the insert to fall out.

Cross section of the case and insert
Cross section of the case and insert

SPECIFICATIONS 

  • Case Diameter: 45mm 
  • Watch Thickness: 11mm 
  • Lug Width: 22-24mm 
  • Face Diameter: 37mm 
  • Case Material: Stainless Steel 316L 
  • Case Back: Stainless Steel 316L
  • Insert: Stainless Steel 316L
  • Crystal: Sapphire (AR Coating) 
  • Metal bracelet: Stainless Steel 316L (24mm) 
  • Nato Strap: Navy Blue, Olive Green, Black (22mm) 
  • Leather Strap: Kuki Flex Concept Leather Strap (22mm), Stainless Steel Butterfly Clasp 
  • Movement: Swiss Ronda Quartz 515.24H (Black Caviar), Swiss Ronda Quartz 6004.B (Exceller Black and White), Miyota 8215 Automatic (White Moonstone) 
  • Water Resistant: 10 ATM / 100 Meters 
  • Warranty: 2 years

BACKER REWARDS


PRODUCTION PLAN 

The CAD drawings have already been sent to our manufacturer as they were the ones who manufactured the prototypes. As seen on the pictures, the quality is exquisite, we are just waiting for you to help us give the green light for the start of the production. If anything were to go wrong, we have a back-up company, so the backers would receive the rewards at the promised time. The packaging will be made by the same manufacturer, thus ensuring the quality and delivery at the appropriate time. The travel cases for the watches will be made out of faux leather, but also beautiful and practical for transportation. Once we receive the watches, the leather straps will be mounted to the cases, quality controlled by our whole team, and then sent out. We have already setup the deals with best shipping companies, ensuring the fastest and safest way of delivering the watch.

THE TEAM


Luka Badalic - Co-CEO, designer

Luka Zgajnar - Co-CEO, designer

Aljosa Kous - PR and Marketing Manager

Niko Klansek - Business Advisor

SPECIAL THANKS TO:

Mark Pirc ( VA Collective ) - Film Director

Nejc Pus - Photography

Marko Đorđevic - Model

Katarina Bucar - Model

Amadeja Tanko - Make-up Artist



SOCIAL MEDIA

Risks and challenges

Manufacturing and shipping the rewards without any small hiccups on the way is almost impossible. But we are prepared for it. We have been trying to realise this idea for a long time now and we have learnt so much already during this process.

We will keep our backers informed by regularly sharing new photos, writing to you about how the production is going along, sharing photos of the magnificent craftsmanship in leather strap manufacturing and will try to be as transparent as possible.

We are aiming for Chevall Watches to become a long lasting and successful story, you backers will be our first customers, so we have a serious obligation to make you happy and proud, as you were the ones who made all of this possible.

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    Pledge $5 or more About $5

    Thank you for you support! We will show our gratitude by writing your name on our website among other Kickstarter supporters!

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    Pledge $199 or more About $199

    Chevall Black Caviar SUPER EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Black leather strap and Black NATO strap). Swiss Quartz Ronda 515.24H movement. Save $200 off retail price!

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    Pledge $209 or more About $209

    Chevall Exceller Black SUPER EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Black leather strap and Black NATO strap). Swiss Quartz Ronda 6004.B movement. Save $200 off retail price!

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    Pledge $209 or more About $209

    Chevall Exceller White SUPER EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Whiskey Brown leather strap and Olive Green NATO strap). Swiss Quartz Ronda 6004.B movement. Save $200 off retail price!

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    Pledge $229 or more About $229

    Chevall White Moonstone SUPER EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Faux Alligator Brown leather strap and Navy Blue NATO strap). Japanese Automatic Miyota 8215 movement. Save $200 off retail price!

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    Pledge $299 or more About $299

    Chevall Black Caviar EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Black leather strap and Black NATO strap). Swiss Quartz Ronda 515.24H movement. Save $100 off retail price!

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    Pledge $309 or more About $309

    Chevall Exceller Black EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Black leather strap and Black NATO strap). Swiss Quartz Ronda 6004.B movement. Save $100 off retail price!

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    Pledge $309 or more About $309

    Chevall Exceller White EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Whiskey Brown leather strap and Olive Green NATO strap). Swiss Quartz Ronda 6004.B movement. Save $100 off retail price!

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    Pledge $329 or more About $329

    Chevall White Moonstone EARLY-BIRD. You will receive 1 insert and 3 watch cases, each equipped with a different strap (Steel bracelet, Faux Alligator Brown leather strap and Navy Blue NATO strap). Japanese Automatic Miyota 8215 movement. Save $100 off retail price!

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    Pledge $1,099 or more About $1,099

    Chevall Black Caviar, Exceller Black, Exceller White and White Moonstone EARLY-BIRD. You will receive 4 inserts and 7 watch cases, each equipped with a different strap (1 Steel bracelet, 3 leather straps (Black, Whiskey Brown, Faux Alligator Brown) and 3 NATO straps (Black, Olive Green, Navy Blue)). Save $547 off retail price!

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Funding period

- (37 days)