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It's a cafeteria food fight to the death! (actually, you'll live but you won't ever forget that beefsteak tomato upside the head...)
It's a cafeteria food fight to the death! (actually, you'll live but you won't ever forget that beefsteak tomato upside the head...)
It's a cafeteria food fight to the death! (actually, you'll live but you won't ever forget that beefsteak tomato upside the head...)
431 backers pledged $22,601 to help bring this project to life.

About this project

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What the Food?! game

$22,601

431

Thanks to you, our backers, for all of your generous pledges and for spreading the news about this fun new game. We are still pinching ourselves that we get to make "What the Food?!" and bring it to tabletops and game stores this fall! Woo hoo!

"What the Food?!" is a card game where players take on the role of one of over a dozen classmates caught in the middle of a classic cafeteria fight. Pick up food, throw funny combos at your friends and duck to avoid "humiliation" points from flying food impact. During the game, school events occur causing random, silly chaos! When the principal comes, the winner is the person with the LOWEST humiliation score. See below on this page for details and videos on how to play.

The number of characters included in the game is based on various pledge levels. We've unlocked a minimum of 9 characters in the base box, and have over a dozen characters available to play!

"What the Food?!" is a unique game with rich art that we think can be appreciated by a variety of players, from the casual players to the core gamers. It has a simple theme that we can all relate to - food! It's family friendly and is a quick play, making it a great game in your collection or as a gift! One of our goals was a game that has everyone acting at the same time to keep it a lively social and interactive experience at the tabletop. Players will often recount one of the best moves in the game and want to try it again as a new character. "What the Food?!" is a fun card game for big or small groups where lunch will never be the same!

The basic game is served up in a sturdy 2-piece box with at least* 130 casino quality playing cards and clear, colorful instructions on how to play "What the Food?!".

Here's a sample of the cards in the game. No tomatoes or tater tots were harmed stuffing the box full of rich, colorful cards.

You can also get additional characters, food, actions and events in the special edition. Below is a chart showing how the characters break down between versions. The special edition gets a bunch more cards!

Check out our mention on the Geek Dad blog here! Geek Dad is the place for the best, geekiest news, projects, humor, and great personal stories.

Tom Vasel, well known in the gaming community, runs a podcast called "The Dice Tower" - full of game reviews and a good look at components so that you can see if a particular game is for you. We appreciate that he took a moment to check out our game in this video preview. (Thanks Tom!)

KEY UPDATES! "Let me 'splain... no, there is too much. Let me sum up..."

UPDATE #1 - useful social media links - a juicy tomato and the beginning!

UPDATE #2 & 3 - game avatars #1 - a steaming hot large trout! and  60% and avatars #2 - pickled cherry slushie!

UPDATE #6 - add on goals! - moldy fishsticks!

UPDATE #8 - fully funded! - double rainbow brownies! and UPDATE #9 - more characters! - soggy pigs in blankets!

UPDATE #10 - the works and cross promo 2 - chicken pot pie in syrup!

UPDATE #13 - updated stretch goals, #15 and #17 - hitting some of those goals!

UPDATE #18 - art card voting!  #19 and #20 - wow, what a food fight!

Track our progress on Kicktraq! Click the link or the yellow badge below. Kicktraq allows you to see the progress of the campaign, and just how many backers, pledge dollars and comments we get every day. Watch the projections for the project and help us keep it going higher!

We've joined in with "Kicking it Forward" - pledging to commit at least 5% of profits after all expenses to help fund other creative projects on Kickstarter. It's important to us to help fund independent dreams like ours!

It's a piece of cake - or tomato if you prefer! The game is designed to be quick and easy to learn (in just a few minutes) and give you a little more depth as you try out new actions and new characters.

The video preview above with Tom Vasel explains how to play the game. Want more on how to play? Let us know!

Yes, please! Just below, you'll find all our rewards - AND the rewards we've globbed on top of those for an even more awesome game!

STRETCH GOALS!

We came to the table hungry - hungry for more characters, even more foods, new action cards and the best game pieces possible! Only our backers could tell us how high this club sandwich-quadruple decker mega scoop dipped cone stacked up - the more the word was spread the word to new backers, the more we were able to pile into the game!

The stretch goals focused on game related enhancements. We're extremely grateful to make the game at all, but the improvements will help it rock the game shelves and thus the Kickstarter copies won't be the only copies made. Thanks for helping us reach a bigger production run all the while giving you even more value to your game! We thank you so much for your help making this game as cool as possible.

STRETCH GOAL AWESOMNESS: At 22K, we've thrown in a very special character. He's #16 of our total crew (hey, that makes team or tournament play possible for those who grabbed the zombie too!) How did he get into high school? Perhaps he's the little brother of one of our main cast? All we know so far is - he's always making the food fight interesting! Yay for "The Shark!"

We're excited to be able to offer some truly unique bonus material for those of you who want the ultimate combo in game and supporting merchandise. Please check out this website link, "What the Food?! bonus content for all the latest information.

ADD-ONS

$20 - add a second copy of the game. The second copy will come with ALL the bonuses of your main pledge copy!!

$3 - 2 bonus targeting cards ("awesome sauce" and "frosting") and starting player actions for a 9th and 10th player!

$6 - 100 red wooden "designer edition" cube tokens for tracking points in the game.

$8 - 4 Art Cards - simple chibi characters from the game on white. If enough backers join in, we'll increase the card count for the same cost!

 $18 "Eat, Love, Play" Ladies cotton T-shirt, sports grey in a variety of sizes XS-3XL

$23 "Logo Splat" cotton T-shirt, black in a variety of sizes, YouthXS-Adult4XL

Here's how to add these to your pledge:

1) add up your total of all bonus items from our website

2) click the "manage your pledge" blue button on the top right of this campaign. No need to change your tier level - leave that the same, and just add the new amount to the existing amount you have pledged.

3) There's no need to give us shirt sizes or other preferences  - all of that will be handled at the end of the campaign with backer surveys.

PROMOS

We have a couple of special promotional cards to offer, exclusive to this Kickstarter.

"O Canada" - in support of our 2 team members who are from Canada AND to help out our large Canadian fan group who are paying just a bit more shipping in the International category, we've designed 2 special cards - Poutine (actually "Grosse Poutine Graisseuse" - they made me try and pronounce it and I did ok!) and a topping card for Maple Syrup. Anyone ordering from Canada gets these cards FREE! And the rest of us can get them too, for chipping in $3 to be part of that exclusive club or by pledging at "The Works" or above.

Zooligans Kickstarter (thru Jun 16)- Zooligans is already funded (congrats!) and they have a lot of stretch goals planned. If you back both our game AND Zooligans at any level, we'll get you a special food card for "What the Food?!" - the Endangered Bear Claw! You can also get this card at the "Works" tier or above. Please write on the wall of each game telling everyone that you've backed both games!

Gemstone Island Kickstarter (thru Jun 23) - If you back our game and Gemstone Island at any level (funded or not), we'll get you a special event card for "What the Food?!" - Buried Treasure! You can also get this card at the "Works" tier or above. Please write on the wall of each game telling everyone that you have backed both games!

GET WHAT THE FOOD INTO YOUR LOCAL STORE TOO!

Before we get to the rewards on each level, here's a bit of info about our "Support Your Local Retailer" plan!

Here's how to help out "What the Food?!" AND a local business when you get your copy! (It's a win-win-win!) Simply pledge for whatever level you like and in the delivery surveys we welcome you to have your copy sent to a local game store instead, and we'll throw in a FREE standard copy as a gift for the store at no additional cost to you. These free copies can be used to demo or sell game as desired. If you haven't seen the wonders of your local tabletop store, you will discover them this way as well! This offer is for verified store locations and while supplies last (depends on our production run).

Now, a full break down of all our levels:

Peter Vaughan (game design, art direction) eats games for breakfast! A core gamer since the days of the Commodore 64, Peter is experienced in a wide variety of game styles and platforms, and designs for both mobile and tabletop experiences. In 2011 and 2012, Peter released games for Facebook and Kindle Fire. He has been actively developing casual and social games for several years, and is currently a member of So Cal Playtesting, helping design the future of games.

By day, Peter is making movies at DisneyToon Studios. With over 10 years of experience in the film industry in a variety of production roles, Peter is a versatile digital artist. His film credits include Disney’s Meet the Robinsons, Secret of the Wings, and Imagi’s Astroboy as technical director and Disney's Chicken Little as a publicity manager.

Jean-Sebastien Duclos (illustration, character design, vis dev) is a storyboard artist and an animator that has been working in the animation industry for over 15 years. He has worked on some projects like Ruby Gloom, Sixteen, Curious George The Movie in Canada before moving here to L.A. and working on the TV-Series Penguins of Madagascar and Kung Fu Panda at Nickelodeon. His draftsmanship and his love for drawing is what immediately caught Peter's attention for "What The Food?!"

Check out Sebastien's art blog! http://johnduke01.blogspot.com

Jason Carter (additional design, playtest lead) is a veteran of the animation industry and has been blessed to have worked at some amazing places such as Dreamworks Animation and The Walt Disney Studios.  With film credits such as Kung Fu Panda, Monster's Vs. Aliens, Shrek Forever After, Puss In Boots and Disney's Planes under his belt - what's next?  While supervising Stereoscopic 3D by day, Jason dabbles in just about anything tech related by night, spending most evenings coding away at a yet-to-be-revealed master plan to take over the world with an army of Robot Pirates!!!

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A special note here to our spouses and little ones who believe in us and this dream, supporting with their hearts and their time. Janelle Vaughan runs our social media on Facebook, and Caroline Beliveau has coordinated many campaign logistics, so please say hi to them on fb www.facebook.com/whatthefoodgame and tell them thanks for everything! Also, a huge shout out to Ryan Neff, who checked all the math and then some, Andy Schub who attended and was a huge help at all of our play tests during the campaign, Jon Baum who's tweeting along for us and to Michael Baum, who shot, edited and rocked our opening video. Last but not least - all of our friends who liked our page and followed along, attended play tests, handed out post cards, and continue to help get the word out! Lots of love!

Risks and challenges

There are certainly risks with a self-published game. While it's my first physical game, I am fortunate that it's not my first released game, and I am prepared to cross the finish line as before. I have gone to great lengths to minimize risk with research. I have studied many other similar campaigns and reached out to those people regarding the various moving parts of a successful project.

We have waited to launch on Kickstarter until the game was complete, to reduce waiting time to get it in your hands! The game has gone through extensive play testing and all artwork design (except for the campaign specific rewards) are done. Sebastien Duclos, who has beautifully illustrated this game, is as fast as he is talented so we don't expect the final art pieces to take much time. There will be some final painting on the cards, box art and instructions in June.

Lastly, I have fully worked out the costs involved in printing, shipping and fulfillment. I have contacted over a dozen printers and have sampled cards from different manufacturers to ensure quality components. The printer (and our backup choices) all have past record of success with kickstarter projects, and I'm sure we can adapt to any changes and communicate those clearly.

If you have any questions in this regard, please don't hesitate to write in. Thanks for your confidence in me - I can't wait to get you your game!

Learn about accountability on Kickstarter

FAQ

  • We're excited for any backer that wants to send this to their local store, and we'll have a ton more information about this program as we approach shipping. Stay tuned!

    Last updated:
  • Good question! I want to clear this one up so that everyone can feel good about the version of the game they fund. We have 14 characters currently designed (UPDATE and in the game now!). There is a difference now to make clear between total characters available and the number of players the game plays. We've found the game to work anywhere from 2 players all the way to 8 or more. (we added a 9 and 10 player card in the add ons)

    UPDATE: We hit our first stretch goal, unlocking all of our designed characters. AND someone has backed at the top tier, meaning we're designing 1 more, for 15 total characters! If you are backing the standard edition game, you'll get 9 of those, and then 14 characters if you're in for a special edition copy. Finally, if you want our resident zombie, Undead Fred, he's available at "Catch of the Day" tier and above.

    So the game always can play at least 2-8 players, but depending on what level you support and how far we go you may have between 9-15 characters in the box.

    Thanks for your support! With your help, we're making this full cast of characters come out and play!

    Last updated:

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    BROWN BAG - Welcome to the cafeteria. Here you can catch all the action on the sidelines, without getting your hands too dirty. You'll get the campaign updates, our sincere thanks AND we'll send you a fun wallpaper image featuring your favorite character.

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    Pledge $20 or more About $20

    MEAT AND POTATOES - This is the game! You'll receive one copy of "What the Food?!" - the hottest thing since sliced bread was dipped in turkey gravy, pickled for good measure and then thrown at someone. Also, check out our "support your local retailer" promotion on the left under rewards. Thank you!

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    Pledge $25 or more About $25

    CHERRY ON TOP - This is the special edition of "What the Food?!", which features additional fun and interesting characters such as "Hippi Pippi", "Clark Narc", "Mean Jean" and more! You'll also get your hands on plenty more foods, toppings and conditions, plus new actions and new events. It's a mini expansion for a great price, allowing 8 players in the game right from the start! Also, for all special edition tiers - check out our "support your local game retailer" promotion on the left under rewards.

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    Pledge $35 or more About $35

    CATCH OF THE DAY - a copy of the special edition of "What the Food?!", AND the rarest character at the school, Undead Fred. He's for Kickstarter and conventions only. You'll receive Fred, his special action card, "Scare" and a bonus food card, "Unwashed Tripe". You know you want to throw that tripe at someone!

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    Pledge $50 or more About $50

    A LA MODE - for our fans in the Los Angeles area only, here's a copy of the special edition of "What the Food?!" (plus Fred) served up with a real homemade pie of your choice from the following: apple, pecan or pumpkin. Yes, you heard that right - we will deliver the game and the pie to your door! (don't worry - not in your face) You'll also receive a bonus "double scoop ice cream cone" food card. Home baked love - and the pies are good too!

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    Pledge $50 or more About $50

    WINNER WINNER, CHICKEN DINNER - a copy of the special edition of "What the Food?!" (plus Fred) AND an online opportunity to meet and talk with a member(s) of the WTF team (i.e. google hang out or the like) about the making of the game, drawing the art, other games in the works and more. Event dates TBD, but there will be several chances to redeem in 2013. For supporting those late night team meetings, we'll also get you a special "fried chicken and waffles" food card for this pledge level.

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    Pledge $75 or more About $75

    THE WORKS - a copy of the special edition of "What the Food?!" (plus Fred) - signed by the designer, Peter Vaughan (me). But that's not all - you'll also receive EVERY other bonus food or topping card in our reward tiers (ice cream, tripe, fried chicken, semi-melted marshmallow, etc). For the works level, we'll also pile on yet another bonus card - a "coated in BBQ sauce" topping card to make the game taste even more delicious and silly at those family backyard events. This is the ultimate version of the game!

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    Pledge $125 or more About $125

    DINNER FOR TWO - everything at the Works level (a signed special edition copy of "What the Food?!" + bonuses) AND an opportunity to put you and a loved one's name right on a card in the standard copy of the game. (See details on the left). You'll also receive a bonus "semi-melted marshmallow" topping card for those romantic nights... playing games. Enjoy!

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    Pledge $150 or more About $150

    CHEF'S SPECIAL - everything at the Works level (a signed special edition copy of "What the Food?!" + bonuses) AND the opportunity to co-design 2 food cards and either a topping or condition card that will go in all special edition copies of the game! The "What the Food?!" design team has final say and approval in all custom cards, but we want your funny ideas in the game! You'll be given a credit in the "What the Food?!" rulebook for this awesome contribution!

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    Pledge $200 or more About $200

    COME AND GET IT! - (10) signed special edition copies (with all bonus cards from The Works level) of "What the Food?!" for a savings! This is great for groups, and we'll pack these boxes up first when it comes time to deliver! Thanks so much for supporting the game in a big way!

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    Pledge $250 or more About $250

    SOUP TO NUTS - everything at the Works level (a signed special edition copy of "What the Food?!" + bonuses) AND the opportunity to forever name one of the 4 event card characters (principal, school nurse, nice ol' lunchlady and janitor) in ALL standard copies of the game ever made with your surname, or a name of your choosing - (The "What the Food?!" design team has final say and approval in all custom cards and it needs to stay clean and not violate any copyrights, but we can't wait to play the game with YOUR event card!) You'll be given a credit in the "What the Food?!" rulebook for this awesome contribution. First come, first serve on choice of event character.

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    Pledge $450 or more About $450

    HAVE YOUR CAKE AND EAT IT TOO - everything at the Works level (a signed special edition copy of "What the Food?!" + bonuses) AND the opportunity to co-design an action card that will go in ALL standard edition copies of the game! As usual, the "What the Food?!" design team has final say and approval in all custom cards, but you'll be key in defining an action for everyone's game, and bringing another cute chibi artwork pose to life. You'll be given a credit in the "What the Food?!" rulebook for this awesome contribution.

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    Pledge $999 or more About $999

    ALL YOU CAN EAT - everything at the Works level (a signed special edition copy of "What the Food?!" + bonuses) AND the ultimate opportunity to enter the game yourself! Our team will work with you to create a character - could be you or whomever you want to see in the cafeteria. With our team, you'll design a character with a unique name and power, the special action chibi for that character - all for the standard edition of the game. As usual, the "What the Food?!" design team has final say and approval in all custom cards, on exact cafeteria nickname and character power, but you'll be the star of the game at this level. You'll be given a credit in the "What the Food?!" rulebook for this awesome contribution. We love you!

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Funding period

- (31 days)