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Tired of losing your messy and uninspired phone chargers? RABBIT charger is the inspired charger you've been waiting for!
Tired of losing your messy and uninspired phone chargers? RABBIT charger is the inspired charger you've been waiting for!
393 backers pledged $36,587 to help bring this project to life.

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RABBITcharger: The inspired charger you've always needed.

$36,587

393

What is RABBITcharger?
We believe that phone and tablet chargers should be as inspired as the devices that they charge and that charging should be easy and reliable. That is why we created RABBITcharger. 

Meet RABBITcharger!
Meet RABBITcharger!

 We have grown accustomed to losing messy charging cables and have come to expect that we will lose our chargers to friends, siblings, children, colleagues, etc. RABBITcharger is the first charger that secures to any standard duplex outlet, has a retractable charging cable that gets rid of clutter, and has swappable charging tips for Android and iOS devices. Better still, it can simultaneously charge two devices with one cable while delivering up to 2.4 amps to each charging tip. That's plenty of power for even the biggest phones and tablets!

Swappable Charging Tips - Android and iOS
Swappable Charging Tips - Android and iOS

Patent-pending RABBITcharger eliminates forever the question of who took your charger or where you left it last. Since RABBITcharger is an all-in-one charging station that secures to any standard duplex outlet, there is no more carrying around charging cables or adapters or wondering where you left them. Once you install your RABBITcharger, you will have everything you need, when you need it. And there is no clutter with RABBITcharger's retractable cable!

RABBITcharger Overview: 

  • Installs in seconds to any standard duplex outlet
  • Retractable 28" charging cable
  • Dual micro-USB charging tips and (2) swappable iOS-compatible charging tips capable of delivering up to 2.4 amps to each charging tip.
  • LED perimeter light indicates when RABBITcharger is charging a device.

 

RABBITcharger's perimeter LED light
RABBITcharger's perimeter LED light

 

Charge TWO devices at once!
Charge TWO devices at once!

 

Retractable cable eliminates clutter!
Retractable cable eliminates clutter!

 INSTALLATION 

Not only did we want RABBITcharger to be convenient and easy to use, but it also had to be safe, quick, and simple to install. There is no electrical expertise required to install RABBITcharger.  It only takes 15 seconds to install!

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First, remove the cover plate screw from your standard duplex outlet while leaving the cover plate in place. Then, plug in RABBITcharger, install its screw, and snap on the RABBITcharger cover plate. Now, you're ready to start charging your devices! 

RABBITcharger - Installation in 5 EASY Steps!
RABBITcharger - Installation in 5 EASY Steps!

Whether you have a horizontal or vertical outlet, whether the ground is up or down on your outlet, RABBITcharger installs into any standard duplex outlet no matter its orientation. 

Horizontal or vertical outlet? The RABBITcharger installs into any standard duplex outlet no matter its orientation.
Horizontal or vertical outlet? The RABBITcharger installs into any standard duplex outlet no matter its orientation.

 

RABBITcharger
RABBITcharger

What type of outlets can be used with RABBITcharger?
RABBITcharger is compatible with any standard duplex outlet. While we will be expanding the range of outlets into which RABBITcharger can be installed, the current model is not compatible with decor or Ground Fault Circuit Interrupter (GFCI) outlets.  In short, if your outlet looks like this one, then your house is ready for RABBITchargers.

RABBITchargers are compatible with standard duplex outlets - like this one.
RABBITchargers are compatible with standard duplex outlets - like this one.

PARTS TESTING 
In order to ensure that we would be using the highest quality parts and slimmest cables available, we conducted tests on dozens of cables. Our cables need to withstand a number of retractions, and the slimmest cables allow RABBITcharger to extend as far as possible without creating a bulky device. 

We tested cables to ensure the highest quality product.
We tested cables to ensure the highest quality product.

The cable that won was a cable that withstood over 15,000 retraction cycles before we stopped the test! It didn't ever fail or break during testing; we just had to move on to other tasks! 

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PROTOTYPING
After completing our engineering and design work, we started prototyping to ensure that the look, feel, and function of RABBITcharger reflected our demanding vision. After a few tweaks and a few prototypes, we are ready to start manufacturing.  

Prototyping - Parts
Prototyping - Parts

 

Assembling Prototype
Assembling Prototype

 

Closing up the Prototype
Closing up the Prototype

 

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MANUFACTURING
We are ready to start manufacturing as soon as the Kickstarter campaign concludes!  To ensure that we could move seamlessly into manufacturing, we have already released Tooling, which is essentially the construction of the molds for each of the parts and pieces that go into RABBITcharger. You won't be waiting around long to receive your RABBITcharger!

Even more importantly than being able to deliver RABBITcharger quickly, safety has remained our highest priority. RABBITcharger will be tested and receive its UL Listing at the factory to ensure that it meets the highest standards for safety.

REWARDS
When you back our Kickstarter, you will receive a RABBITcharger that has (2) built-in micro-USB charging tips PLUS (2) swappable iOS compatible charging tips.  In addition, a RABBITcharger screw comes with each unit so that you can install it quickly and safely into your standard duplex outlets.

Whether you currently charge your devices in your dining room, bedroom, kitchen, office or living room, having RABBITcharger at each of these locations will make it more convenient, and you will always have a free outlet for all of your other stuff. The more RABBITchargers you get, the more you save! Get one for every room... give them as gifts! 

How many RABBITchargers do you need?
How many RABBITchargers do you need?


FUNDING
 
We are launching a Kickstarter campaign to help fund our first round of manufacturing. You have the right to know how your hard-earned cash is being used when you back our Kickstarter. Below is a summary of how we intend to allocate your funds in order to make this project a success. 

Use of Funds
Use of Funds

 
TIMELINE
 
All of the tasks required to release manufacturing have been completed so when you support this crowdfunding campaign you'll be backing a campaign that is in a position to quickly deliver product to its backers shortly after the campaign concludes. 

RABBITcharger TEAM
Every inspired new product will have a team of inspired individuals, and RABBITcharger's team is an especially passionate and experienced team that brings a unique and diverse set of skills.

RABBITcharger TEAM
RABBITcharger TEAM

Patrick Barnidge (Founder) relishes getting projects completed on time and under budget, and he has over twelve years of project management experience in three countries: the US, Italy and England. While not managing projects or working on RABBITcharger, he’ll most likely be found chasing around his four children.

Patrick’s undergraduate degree is from The College of the Holy Cross, and he has a MSc in Project Management from The University of Reading (England).

Russell Ong (Product Manager) is a champion of meaningful innovation. At Focus Product Design, Russell is the internal expert of client products, ensuring each individual vision is nurtured from idea to marketplace successfully and accurately. Every product should improve the lives of those that experience it, wear it, use or drive it. Russell brings over ten years of experience in product management, business development and marketing, with an early background in mechanical engineering.

His Bachelor of Science in Mechanical Engineering from Purdue University and MBA in Marketing and Supply Chain Management from Purdue University at Indianapolis kicked off his diverse career portfolio.

Michael Sprauve (VP, Engineering) has over 20 years of experience. His success is driven by an ability to lead teams of cross-functional nature and be hands-on across each engineering discipline. Michael manages the entire engineering and operations staff at Focus Product Design – from mechanical, electrical, firmware and software specialists – to meet our mission of delivering products on time and under budget.

He holds a B.S., Electrical Engineering from Boston University.

Tim Hussey (Mechanical Engineer) specializes in 3D CAD modeling, rapid prototyping, electro-mechanical design integration and manufacturing support. His engineering experience at Focus Product Design spans from working on products in the medical, airline, retail store and consumer product industries. 

Tim also has earned a Bachelor of Science in Mechanical Engineering from Santa Clara University.

Aravind Nayani (Electrical Engineer) loves bettering product experiences using a human-centered design approach and human-machine interactions. He’s skilled in working with power electronics, HV semiconductor devices, motor control, embedded flow testing and specializes in building innovative hardware products from scratch.

Aravind holds a Bachelor of Technology in Electrical Engineering and a Master of Science in Electrical Engineering from San Jose State University.

Jason Hu (Industrial Designer) intuitively spices up product ideas and transforms them into concepts that are new, exciting and possible. He is a master of concept sketching and 3D modeling, constantly curious about how things work and how to design for enhanced user experience.

Jason also holds a Bachelor of Arts in Psychology from the University of British Columbia and a Master of Fine Arts in Industrial and Product Design from the Academy of Art University.

Risks and challenges

FORECAST RISK
We've spent a lot of time engineering a product that meets the highest standards of performance, durability, safety and convenience. Our experienced manufacturer has been selected, and they are proceeding with tooling. With that being said, surprises can happen. We pledge to always be transparent and inform our backers of potential hurdles that may arise.

SUPPLY CHAIN RISK
We've finalized our production schedule with an experienced manufacturer to ensure that the RABBITcharger is on schedule to deliver according to our forecast. However, unexpected shortages and delays can occur. If anything does come up, we will be sure to notify you promptly and work quickly to resolve any issues.

FULFILLMENT
We are confident that we will ship by the projected dates. Prior to launching our campaign, we performed an extensive analysis to ensure that we could begin fulfilling shortly after funding concludes. However, we will always keep you informed in the event that delays occur.

PRODUCT
To ensure the highest quality product, we have extensively tested prototypes for performance, durability, and convenience. This has included designing, engineering, and manufacturing the entire RABBITcharger in accordance with UL safety and performance standards.

MANUFACTURING
Our established relationships with a manufacturer that has extensive experience will mitigate the risk of delays and will ensure that quality control is implemented at the highest level.

We are excited and look forward to manufacturing! Thank you for backing our campaign!

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    EARLY BIRD SPECIAL

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    FAMILY PACK

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    This is 45% off of expected future retail pricing.

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    EXTENDED FAMILY PACK

    Get (7) RABBITchargers each with (2) Micro-USB charging tips & (2) swappable iOS charging tips.

    This is 46% off of expected future retail pricing.

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    DISTRIBUTORS PACK

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    This is 49% off of expected future retail pricing.

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Funding period

- (44 days)