An idea that will make a difference
The Real Owners of the Planet is not just another wildlife photo book. Hopefully it will make a difference. The aim is to spread attention about African endangered animals, and raise funds going directly to their protection. African animals have existed much longer than us humans. The rhino for example, is over 30 million years old, and the first modern humans appeared only about 200,000 years ago. Still, in only the last 20 years, we have almost managed to wipe them out from the face of the Earth. Chapter by chapter, each threatened specie is being presented with their status, threats and what needs to be done to save them. I also explain how long they have existed and their evolution through history. In the last chapter I put that in perspective by comparing their rich and long heritage to our brief but yet very destructive presence here on Earth.
What makes this photography book unique
What makes my photo book and conservation project special is that I don ́t want to highlight the negative circumstances. The world is not altered by more horrible pictures of dehorned, bleeding rhinoceros. Through my photo, I want to pay tribute to these magnificent beings and share their incredible beauty, thus spreading the inspiration and desire to engage. Instead of creating despair, I want my book to fill people with admiration. The photos are artistic and emotional. They are not just ordinary wildlife documentations. Instead, I’m trying to portray their inner souls and personalities. A stunning and epic celebration of the incredible beauty they represent. The book is also a legacy to the next generation, and a reminder of what we are going to lose if we do not do anything about it. In this way, I think we can create real change. After all, the wild animals are the original and true owners of this planet.
The goal with the book
The book will be available for sale everywhere, from traditional bookstores to fairs, exhibitions and events, etc. Along with the launch there will also be an international photography show, travelling to different cities around the world. There will also be a social media campaign aiming to spread awareness about the project and raise money. Most importantly; a big part of the profit will go to wildlife conservation. By supporting this project, you are not just helping us, you are actually helping saving the African wildlife. With this first publication in a long term plan of photography books about threatened species around the world, we are focusing the fundraising to lions. The lions situation doesn’t get as many headlines as elephants and rhinos, but their status is getting more and more critical. The population has decreased with almost 50% in only the last 20 years. Their numbers are now down to about 20,000.
Facts about the book
The book will be available in a hard cover version, printed on exclusive paper to enhance the artistic, fine art feelings of the photos. Each of the approximately 200 photographs will be presented on its own page, much in the same way a stand-alone fine art print deserves. There will be little distraction of text in the main part of the book. It will be a true fine art book designed to display photographs to their maximum potential.
I have a very experienced type designer and graphic designer assisting me, Stefan Hattenbach. Stefan is one of Swedens most respected type designers with a long experience of graphic design and art direction. The book also contains foreword by Dr. Paula Kahumbu, CEO of Kenyan Conservation NGO WildlifeDirect, an introductory by Simon Espley, CEO of Africa Geographic, as well as words by me.
Specifications: An exclusive hard cover book. Size 300 x 240 mm. About 256 pages, print 4/4 on 170 milligram Tatami Ivory paper. Cloth cover with printed text in gold on the front. Protected with a fine dust jacket.
How I work
The photos are my best ones from a lifetime of travel to Africa as a wildlife photographer. I have done extensive travelling to Kenya, Tanzania, Namibia, South Africa. DRC and Cameroon to get these few, selected photos. If I return home from a trip with 20,000 pics in my camera, I’m very happy if two or three comes out a 100%. I have very high demands. Each one in the this book is carefully chosen to represent their beauty and personalities. Many of them have been displayed on exhibitions across the world. They are also being sold as fine art limited prints.
I'm a Swedish photographer who have traveled for many years in Africa in search of spectacular images. Several of them have been published and awarded in international photo competitions. My work has also been displayed on various galleries around the world. I also write articles for some of the leading wildlife and travel publications. Besides photography, I also have a great deal of commitment to the threatened species situation. My passion was raised when I was trained in field care and worked with anti-poaching in South Africa. That’s when I discovered in what a critical state the African wildlife is in. In an attempt to help saving the threatened animals, my main ambition with my photography is always to raise money towards African wildlife conservation. Here’s an article made for National Geographic: http://yourshotblog.nationalgeographic.com/post/87205999389/spotlight-bjorn-persson-sweden See more pictures and read more about Bjorn on http://bjornpersson.nu
The type designer/graphic designer
I'm a Swedish type designer with a long experience of type design, graphic design and advertising. I have worked within the business for over 30 years. I live and work in Stockholm, but have also worked abroad in Budapest and San Francisco. I have been focusing on type design since the late 90’s designing both commercial and custom typefaces alongside brand identities and book design. Apart from being an avid traveller, loving animals (a vegetarian since 1996), I have also worked with Greenpeace and see the environment as a top priority. http://www.macrhino.com
The foreword writers
Christer Fuglesang is a Swedish physicist and an ESA astronaut. He was first launched aboard the STS-116 Space Shuttle mission on December 10, 2006, at 01:47 GMT, making him the first Swedish citizen in space. Married with three children, he was a Fellow at CERN and taught mathematics at the Royal Institute of Technology before being selected to join the European Astronaut Corps in 1992. He has participated in two Space Shuttle missions and five spacewalks, and is the first person outside of the United States or Russian space programs to participate in more than three spacewalks. No other person could give such a unique and intriguing perspective of the planet as Christer. His foreword will be the very first words of the book.
Paula Kahumbu received her Ph.D. in Ecology at Princeton University where she studied elephants in coastal Kenya. She is one of Africa’s best known wildlife conservationists. She is the CEO of WildlifeDirect and brainchild of the HANDS OFF OUR ELEPHANTS campaign with Her Excellency Margaret Kenyatta the First Lady of the Republic of Kenya. The campaign is widely recognized for its singular successes in advocacy and the engagement of the people of Kenya to support the protection of elephants. At a popular level this never has been experienced before in Kenya or any other elephant range state. Paula is the winner of the Whitley Award 2014, National Geographic Buffett Awardee for conservation leadership in Africa in 2010 and is a National Geographic Emerging Explorer. She received a special commendation at the United Nations Person of the Year celebrations for her critical role in creating awareness and mobilizing action around the crisis facing elephants in Kenya. She is recognized as a Kenyan conservation ambassador by Brand Kenya and in 2015 received the presidential award and title of Order of the Grand Warrior (OGW).
Simon Espley is an African of the digital tribe, a chartered accountant and CEO of Africa Geographic. His travels in Africa are in search of wilderness, real people with interesting stories and elusive birds. He lives in Cape Town with his wife Lizz and 2 Jack Russells, and when not travelling or working he will be on his mountain bike somewhere out there. His motto is "Live for now, have fun, be good, tread lightly and respect others. And embrace change".
These prints are all in the book, and exclusively made for the Kickstarter campaign. They will be a special limited edition just for this occasion, and signed by me. The editions are very small, ensuring you an exclusive reward and a good art investment. Each print also comes with a certificate of authenticity.
Pledge €30 or more – A special Kickstarter poster, 70 X 50 cm
Pledge €200 or more – A fine art print, open edition, 48 X 32 cm. Choose which ones you like.
Pledge €500 or more – A fine art print, special edition of 100, 70 X 50 cm
Pledge €750 or more – A fine art print, special edition of 50, 80 X 60 cm
Pledge €1500 or more – A fine art print, special edition of 10, 100 X 70 cm
Pledge €2000 or more – A fine art print, special edition of 5 120 X 80 cm
Pledge €2500 or more – A fine art print, special edition of 3, 140 X 90 cm
Thanda Game Reserve Tented Camp
For those pledging €2000 and more, will be given 2 nights at Thanda Game Reserve. Thanda is one of South Africa’s best safari camps and a multiple winner of World’s Leading Luxury camps. The stay will be an all inclusive experience with two game drives per day and a big chance of seeing the big 5. If you’d like to extend your stay you can do so at your own cost. Please read more about the lodge here: http://www.thanda.com
Rhino Tracking by foot
This is a memory of a lifetime and at the same time you are supporting the essential conservation work of the rhino. When on Thanda Game Reserve, you will join a group of researchers and field workers to track down a rhino by foot. Keeping a close watch to them is a very important part of protecting them by gathering ecological data. Once the tracks are located, the guide will lead you, on foot, into the bush and the rhinos. You will learn everything about them and get a true wildlife encounter few have been lucky to experience.
Please note that due to the ambition of raising all possible funds to wildlife conservation, the shipping of the rewards will not be included with the different pledges.
Risks and challenges
There are almost no risks involved at this stage with the printing of this book, now that we have come this far. All the production work of the last several months is behind us and now we have a product ready for the printer. The challenge is now to maintain the quality control we set ourselves through this final stage of printing. Since we will be working with one of Europe's finest fine art photography book printers with a well established reputation, then this is assured. Besides this we are a big team consisting of very experienced contributors, ensuring your safety that you are supporting a professional and trustworthy project. The remaining challenge is simply to ensure that this Kickstarter campaign succeeds, so that we can help save more of the critically threatened wildlife.
Thank you for your invaluable support!Learn about accountability on Kickstarter
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