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An Old Maid inspired card game about the hide-and-seek battle between San Francisco's landmarks and the fog.
An Old Maid inspired card game about the hide-and-seek battle between San Francisco's landmarks and the fog.
128 backers pledged $4,621 to help bring this project to life.

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San Francisco VS Fog - Card Game

$4,621

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If you ever spent a summer in San Francisco, chances are you’ve noticed the fog. While nearby cities and even the rest of the country are sweltering in the heat, San Francisco remains deep in the fog days of summer, covered by a blanket of gray clouds and chilly winds.

Some people love the fog, they think it lends the city a mysterious and romantic atmosphere besides the natural AC. Others get frustrated with this chilly, gray summer. Either way, the fog is essential to San Francisco and Northern California. The Giant Redwood trees in this area, for example, only exist because of it.

The Golden Gate Bridge's red color makes it more visible for ships during the fog.
The Golden Gate Bridge's red color makes it more visible for ships during the fog.

 At Jogojoy I create handmade wooden games. The two most popular games are a memory game with San Francisco Landmarks and a Golden Gate Bridge VS Fog version of the classic Tic-Tac-Toe. People love them so much that I thought: Why not combine both in a card game?

 It was important for me to design a game that not only honors the beauty of our city but also that is simple for all ages to learn and is fun to play again and again. So I decided to create a new version of the Old Maid card game, a traditional game beloved by generations.

 To refresh your memory, Old Maid is a matching card game. There is no match for the Old Maid, so the player who ends up with her, loses the game. In San Francisco vs Fog, the “Old Maid” is the fog. But if you love San Francisco’s fog, you could switch it up: have the person who ends up with the fog card be the winner!

I also wanted to create a deck that provides a variety of play options so every card has a tab with different numbers and colors that make this same deck set suitable for other games like Go Fish, Snap, War, and more. Each deck contains enough cards for 2 - 6 players.

One San Francisco VS Fog Card Game
One San Francisco VS Fog Card Game
Two San Francisco VS Fog card game + Two postcards
Two San Francisco VS Fog card game + Two postcards
Two San Francisco VS Fog card game + Two postcards + 8.5 x 11" print with your choice of landmark
Two San Francisco VS Fog card game + Two postcards + 8.5 x 11" print with your choice of landmark
LIMITED TO 30 BACKERS: One San Francisco VS Fog card game + One postcard + 8.5 x 11" print with your choice of landmark + Special Edition Golden Gate Bridge VS Fog Tic-tac-toe
LIMITED TO 30 BACKERS: One San Francisco VS Fog card game + One postcard + 8.5 x 11" print with your choice of landmark + Special Edition Golden Gate Bridge VS Fog Tic-tac-toe
Twenty (20) San Francisco VS Fog card game
Twenty (20) San Francisco VS Fog card game
Two San Francisco VS Fog card games + Two postcards + Digital high resolution illustration + Signed 8.5 x 11" print (San Francisco landmarks or the custom illustration).
Two San Francisco VS Fog card games + Two postcards + Digital high resolution illustration + Signed 8.5 x 11" print (San Francisco landmarks or the custom illustration).
One hundred (100) San Francisco VS Fog card game + One year with your name and logo on the website in a special "Thank You" page.
One hundred (100) San Francisco VS Fog card game + One year with your name and logo on the website in a special "Thank You" page.

My name is Marilia Poggiali and I’m a Brazilian designer and illustrator living in San Francisco for the past 5 years. After losing my son David to infant leukemia in 2016, I started Jogojoy as part of my healing process. Through my creativity, I wanted to give families more opportunities to spend quality time together, having fun and creating happy memories.

I have fond childhood memories of me and my cousins sitting on the floor playing cards. We used to play so many games and one of our favorites was “Jogo do Mico” (the Brazilian version of Old Maid).

My love for playing cards stayed with me through college where, for my final graduation project, I created an animation about the face cards called Cortejo. Since that time I worked as a freelance illustrator and designer in various industries but I have always had an urge to return to creating more decks and games.

This is why I am counting on your help to make this card game possible. San Francisco is such a special city for me and for so many people, not only because of its beautiful landscapes and historic architecture but also because it is home to so much diversity, acceptance and innovation.

But as we all know, San Francisco is not a perfect city. It has also many challenges and I believe the first step to make a change is to care. My goal with this game is to make people fall even more in love with this foggy city.

Social Media - Jogojoy: 

Instagram   /   Facebook   /   Twitter   /   Website

Board Game Design Lab:

The Cathartic Power of Game Design with Marilia Poggiali

Geek Ireland:

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La Matatena:

Top 5 Kickstarters de la Semana 

Risks and challenges

This is my first Kickstarter campaign and I expect there to be a big learning curve. That’s why I've kept this campaign and the rewards as simple as possible. For the prints rewards, I will send you a survey after the campaign is finished where you can tell me your choice of landmark.

I have most of the cards designed and I’m already in touch with manufacturers in the US. I am also experienced with small business operations and post production but unexpected delays can still occur.

Here is an estimated timeline from now until delivering your reward:
• August/ September: Kickstarter Campaign.
• September/ October: Design remaining cards.
• November: Final adjustments and print tests.
• December/ January: Production.
• February: Delivery.
• March: Delivery - custom illustrations.

In case of unexpected delays, I will do my best to keep you updated and informed about every production stage.

Questions? Concerns? I’d love to hear from you.

Thank you so much for your support!

*Special thanks to Daniel Beck, Robin Imholte, Samira Bozorgi, Harek Sheniak, Shiri Ashkenazi and all my dear friends that encouraged me to create this project.

**Music "Point of view" by Nicolai Heidlas.

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  1. Select this reward

    Pledge $1 or more About $1.00

    A virtual hug!

    Thank you so much for supporting this project!

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    Pledge $15 or more About $15

    San Francisco in your pocket.

    - One San Francisco VS Fog card game.

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    67 backers
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    Pledge $30 or more About $30

    Share the love.

    - Two San Francisco VS Fog card games.
    - Two postcards.

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  4. Select this reward

    Pledge $50 or more About $50

    Games & Art

    - Two San Francisco VS Fog card games.
    - Two postcard.
    - 8.5 x 11" print with your choice of landmark (frame not included).

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  5. Select this reward

    Pledge $70 or more About $70

    Fog Special - LIMITED

    - One San Francisco VS Fog card game.
    - One postcard.
    - 8.5 x 11" print with your choice of landmark (frame not included).
    - Golden Gate Bridge VS Fog wooden tic-tac-toe.

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    Limited 8 backers
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  6. Select this reward

    Pledge $150 or more About $150

    Retailers pack

    - Twenty (20) San Francisco VS Fog card game.

    This pledge level is for verified retailers only. *Free delivery in San Francisco Bay Area*

    Please message me at jogojoygames@gmail.com to confirm your pledge and calculate shipping if not in the Bay Area.

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  7. Select this reward

    Pledge $350 or more About $350

    YOUR Favorite Place!

    - Two San Francisco VS Fog card game.
    - Two postcards.
    - A custom illustration of YOUR favorite place! It can be your home, your favorite city, state or country (Up to 3 landmarks/buildings - digital high resolution file).
    - 8.5 x 11" print of your choice (San Francisco landmarks or the custom illustration - frame not included).

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Companies & people with long gift lists

    - One hundred (100) San Francisco VS Fog card game.
    - One year with your name and logo on the website in a special "Thank You" page.
    *Free delivery in San Francisco Bay Area*

    Please message me at jogojoygames@gmail.com to confirm your pledge and calculate shipping if not in the Bay Area).

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    0 backers
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Funding period

- (30 days)