This project's funding goal was not reached on August 10, 2014.
About this project
Newsworthy.io is an intelligent news reader app, that curates content by learning about what you, and thought leaders or anyone whose opinions you trust (and thus follow in the app), consider newsworthy.
It does this by drawing on contextual behavioural data to determine what kind of news content you value — simple left and right swipe gestures, allow users to either vote up or down an article in order to establish their newsworthiness. Those you approve of are served up to your followers, and the app will also endeavour to find similar articles to serve up for you.
- It is only influenced by people whose opinions truly matter to you (including the world's greatest subject-matter thought leaders), and not every social contact you have.
- You can browse content via subject matter (e.g. technology, sport), search keywords, and do everything else you would come to expect from a good news-reader.
To learn more about Newsworthy.io, read our FAQ below.
How it works
1. Follow people whose opinion you trust on particular subject matters
2. Read and enjoy articles that have been deemed newsworthy by the thought leaders you follow.
3. Let the app further influence your feed, by learning what you do and don't consider newsworthy with simple left or right swipe gestures.
Risks and challenges
Invariably, a project such as this may encounter setbacks, that may include any of the following:
- Complications arising during the development phase of the project (where, for the sake of cost efficiency, external vendors will be relied on to develop the apps),
- For the promotional products (t-shirts and baseball caps), we may encounter delays in fulfilment or shipping, if order quantities exceed our wildest expectations.
Newsworthy.io is an intelligent news reader app, that curates content by learning about what you, and thought leaders or anyone whose opinions you trust (and are thus following in the app), consider newsworthy.
Spotify has done it with music, and it’s only a matter of time before other types of content follow suit. We are hoping to do it with the news.
Newsworthy.io uses contextual behavioural data to determine what kind of news content you value — simple left and right swipe gestures, allow users to either vote up or down an article in order to establish their newsworthiness. Those you approve of are served up to your followers, and the app will also endeavour to find similar articles to serve up for you.
Newsworthy.io is hoping to re-imagine our relationship with content, by bringing it back to what it aught to be.
Social media sites like Facebook and Twitter, were designed with a specific purpose in mind: to allow people to connect with everyone they know—acquaintances, friends, colleagues, and classmates—and to share thoughts and opinions with them.
While they are a powerful and fast way to raise global awareness about world-changing events and issues, they are fundamentally not designed as the ideal means of curating worthwhile content. This is due to two intrinsic issues:
- How social platforms determine the value of content, and
- The contributors to your feed are everyone you know, not a select group of thought leaders and people whose opinions on specific topics you value and trust.
Social platforms determine the value of content by measuring their engagement metrics—how many shares, likes and comments it receives. The trouble with this is approach, is that content is shared for a number of subjective reasons, and not because of an objective consideration of the merit of the content itself.
In fact, this method of determining value has had an immense influence on how we as a society, and specifically the media, determine the merit of content; and that’s scary. It is no longer about whether content has intrinsic merit, but rather whether or not it can obtain shares, likes and comments. Subsequently, content that is light, fluffy and ‘appealing-to-the-masses’ has gained ascendance over what really matters.
An infographic by newswhip.com (http://blog.newswhip.com/index.php/2014/07/news-sharing-on-facebook), shows that articles about tech, the news, and business are in the bottom 5 topics engaged with, and are being drowned out by music, entertainment and other topics.
To curb this trend, Newsworthy.io, has been designed for the specific purpose of ensuring quality content curating for the news—how we build up our user profiles (and deem their ability to influence the feeds of others), how content is determined to have merit, how users relate to content, and the purpose that animates their engagement—are all centered on this over-arching purpose.
How is ‘behavioral-driven curating’ a better way to determine newsworthiness, above measuring shares or likes?
Social sharing is a subjective beast, one that is prompted by any number of reasons, not necessarily as a measure of quality.
Contextual behaviour, on the other hand, is a much more powerful way of ensuring quality-curating. From a user’s perspective it’s also a lot more effortless, as it is an intrinsic part of the experience, not one that requires extra effort.”
We plan to develop a Windows mobile app, after we have successfully done so for iOS and Android.
Any newsworthy.io user, can influence the feeds of others who are follow them, and, become what we consider subject-matter thought leaders.
This is based largely on two factors:
- We initially suggest relevant topics, based on the insights we gather from existing social data (their occupation, education, work history, content sharing history) at the time of signing up, and
- How users choose to follow you; they decide what topics they want you to influence.
Users can either select from among existing contacts when connecting their social accounts, or browse topics to discover people to 'follow'.
We launched a campaign on Kickstarter, first and foremost, as an opportunity for us to validate our concept, to determine whether there would be traction for it, and to ensure our core messaging was correct.
If the campaign is successful, the funds will contribute towards covering our costs to develop a suite of apps (iOS, Android), a responsive website, the necessary back-end infrastructure and web services. If there's anything left over, it will also assist in efforts to raise greater awareness about newsworthy.io.
We have already started our design and development of the app, and are currently in discussions with angels and seed funds about raising the necessary capital to make this happen. Even if that doesn't eventuate, we will bootstrap it.
For the initial stage yes, although we anticipate a web-based experience in the not to distant future. We're keen to learn within the one context first.
We have already commenced the initial stages of designing and testing our app, and hope to publish a beta release in September / October of this year. Among the rewards for backers, we offer the opportunity to receive exclusive invitation codes to test and see this version.
Yes, in all shapes and sizes.
- (30 days)