Newsworthy.io is hoping to re-imagine our relationship with content, by bringing it back to what it aught to be.
Social media sites like Facebook and Twitter, were designed with a specific purpose in mind: to allow people to connect with everyone they know—acquaintances, friends, colleagues, and classmates—and to share thoughts and opinions with them.
While they are a powerful and fast way to raise global awareness about world-changing events and issues, they are fundamentally not designed as the ideal means of curating worthwhile content. This is due to two intrinsic issues:
- How social platforms determine the value of content, and
- The contributors to your feed are everyone you know, not a select group of thought leaders and people whose opinions on specific topics you value and trust.
Social platforms determine the value of content by measuring their engagement metrics—how many shares, likes and comments it receives. The trouble with this is approach, is that content is shared for a number of subjective reasons, and not because of an objective consideration of the merit of the content itself.
In fact, this method of determining value has had an immense influence on how we as a society, and specifically the media, determine the merit of content; and that’s scary. It is no longer about whether content has intrinsic merit, but rather whether or not it can obtain shares, likes and comments. Subsequently, content that is light, fluffy and ‘appealing-to-the-masses’ has gained ascendance over what really matters.
An infographic by newswhip.com (http://blog.newswhip.com/index.php/2014/07/news-sharing-on-facebook), shows that articles about tech, the news, and business are in the bottom 5 topics engaged with, and are being drowned out by music, entertainment and other topics.
To curb this trend, Newsworthy.io, has been designed for the specific purpose of ensuring quality content curating for the news—how we build up our user profiles (and deem their ability to influence the feeds of others), how content is determined to have merit, how users relate to content, and the purpose that animates their engagement—are all centered on this over-arching purpose.