This project's funding goal was not reached on February 8, 2014.
About this project
Mouvement is Life.
The MOUVE M01 is an automatic timepiece that embodies you: your past, present and future. It may be the only accessory you wear to all occasions, with its modern, minimalistic and timeless design, let MOUVE represent you.
We adore timepieces from the unique to the absurd to the classic, we are the avid collectors and admirers. Especially when it comes to mechanical movements, we can't stop to admire and obsess over the attention and details paid to craft such complex beauty.
We also understand the value in such a piece of art and craft, its sole purpose is not just to tell time; it is a statement, a definition of your personality, your character - the extension of one self in mind and body. It is priceless to a certain extent.
We want to bring this magnificent piece of engineering and craftsmanship to be appreciated and enjoyed by YOU. To share the love we have for it by allowing it to be more accessible, while guaranteeing the quality and essence it possesses.
Mouve is a belief that Mouvement is Life, it is a lifestyle we live by.
Derived from the French words, ‘mouvement – movement’, ‘mouver – to mix’ and ‘mouvoir – to drive power’.
We are Anthony and Charles, based in Los Angeles & Hong Kong, we are childhood bros that share the same visions and passion in art, design, music and life. Respectively from Art Center, California, U.S. and University of Nottingham, U.K. We, as a designer and an architect by trade, believe form follows function and vice versa. To give meaning to time, it can only be represented by a mechanical movement, the ticking of seconds, the turning of gears, which is the heart of the timepiece, the soul of it.
The MOUVE M01 is an automatic watch highly crafted with the finest ingredients; an automatic watch meaning, springs and gears, self winding by mouvement and no battery involved. Salut to old tech!
The timepiece is crafted with all stainless steel, with a subtly domed sapphire crystal glass front; a screwed down crown to prevent accidental nudging and provide better water proofing. Its heart is a 25 jewels automatic movement, with a mineral glass exhibition window for your viewing pleasures.
After it is fully wound from the motion of your wrist, it will continue running for 2.5 days; the mouvement creates energy which is stored in the watch to power the gears within. It will stand the test of time!
We are for the
- the Modern Gentlemen
- the Minimalists
- the Visionairs
- the Awesomes
Obsessing over each step of the process, every little detail the design holds, and how materials compliment each other. Proportions, typefaces, finishings, we obsess all over!
We are modifying the date disc on the movement, since the standard typography of the dates is not up to our standards, at the cost of longer production times. Changing the date wheel is not as simple as it appears as it requires a fresh custom batch of movements to be re-ordered which takes quite a while.
Everything is crafted & hand-assembled by our awesome friends in Hong Kong, Le Temps, for top-notch quality assurance!
Inspired by a vast variety of things - graphics, industrial related products, typography, fashion and music - we are out to create something that will be appreciated by people who share our passion. We set out to create a timepiece that breaks down time-telling to its essence without a whole-lotta noise. We seek to celebrate youth while maintaining class and create something you will keep for a lifetime.
We strive to share with you our passion through this timepiece, and bring you the finest piece of equipment possible.
- 44mm Stainless Steel Watch Case (PVD Finish)
- 49mm Watch Case with Crown
- 37mm Watch Dial
- 25 Jewels Automatic Movement
- Single Timezone with Date
- Luminous Hands & Markers (Super-LumiNova)
- Novadiac Shock Resistant
- Screwed Down Crown
- Domed Sapphire Crystal
- Mineral Glass Exhibition Window
- 10ATM / 330ft Water Resistant
- Genuine Italian Leather
- Leather Band 23mm - 22mm wide (case to buckle)
- 1 Year Mechanical Warranty
- A Whole-lotta Love
▲M01 Matte Black / Matte Black Dial / Khaki Numerals & Markers / Tan Leather Band / Matte Black Finish / (Subject to Change) ▲
▲M01 Gun Grey / Matte Black Dial / White Numerals & Markers / Black Leather Band / Brushed Metal Finish / (Subject to Change) ▲
▲M01 Stealth / Matte Black Dial / Black Numerals & Markers / Black Leather Band / Brushed Black Finish / (Subject to Change) ▲
▲M01 Watch Band / plus 25 for an additional watch band / BLACK / TAN / (Subject to Change) ▲
▸ M01 Custom / Custom Dial Finish / Custom Numerals & Markers Finish / Custom Leather Band / Custom Finish ◂
Since we are modifying the typeface on the date disc, the new batch of movements that needs to be ordered will take up to 130 days. We will streamline the process and place the order right away as soon as the project is funded and fulfill shipments by May.
(All the images shown here are from the prototype, the final model might differ slightly after refinement(s), but we will update everything here as we go along. Cheers!)
We are in the process of reviewing our prototypes, adjusting what we don't see fit.
The stitchings on the leather strap is one of our main concerns right now, as well as exploring a black gloss print for the numerals on the stealth model and some slight alteration on the watch dial's markers. Moving on to packaging designs after.
We strive to improve this in the shortest time span and show you here. Cheers!
For those who care, most prominent mechanical timepieces such as Panerai, Hublot, Breitling, Bell&Ross, and etc, they are the brands we admire, which all houses a Swiss movement or use completely in-house built movements. Trying to source an ETA movement is getting increasingly difficult: the demand is so high and their availability so scarce that they become very expensive to source.. That is partly why they cost five to six figures.
To achieve our beliefs, we turned to using non-Swiss made movements, which can carry negative weight to their origins, but a brand takes decades and centuries to mature and establish itself at a global recognition which also drives up the value of their products.
We have studied extensively on the engineering behind non-Swiss movements, and in practicality they all perform impressively and doesn’t come out short. We strive to search for precision in the movement, and we have settled on using a ST2130 from Seagull, which is equivalent to an ETA2824, they are basically identical with slight refinements which Seagull streamlined themselves, so it building upon a solid foundation, it just needs time to show its essence in quality.
We spent a great deal of time making sure we provide you the most dependable and accurate movement possible, so you will have nothing to worry about!
So here is where you come in, we’re two guys with limited resources, spending time on and off on the side after work and in our spare time to work on this, and have finally reached a stage in design where we are content with, which follows our beliefs. We have been pouring funds from our own pockets to test materials, explore designs and finishes and creating several prototypes in the past years. We have found a very respected Watch manufacturer in Hong Kong that has been in the automatic mechanical watch industry for over 30 years and we are extremely confident and happy in their quality of craftsmanship.
All there is now is the awesome support from you.
Your funding will go directly towards helping us refine the product in the coming months, putting the finishing touches on, ordering the custom watch movements as well as satisfying the production tooling costs and minimum order requirements of our respected manufacturers; fulfilling a minimum order of 1000 watches, which costs 190 per unit at production cost. To our manufacturer, this is a very generous side project they are helping us with. They have a tight schedule in running their own brand, but we are sticking with them for their fine eye in quality assurance, which is rare today. As well as helping us sort out other issues like brand packaging and product distribution. Any additional funds will be put towards intellectual property registration.
We can only realize this with your help!! We come from passion rather than making a profit, help us share this passion with you.
Risks and challenges
The biggest challenge to us is ordering the whole batch of movements with modified date discs in time. If this project funds, we have lined up our manufacturing partner to begin ordering the movements right away as well as ramping up production immediately after the project closes.
As a first production run, there will always be unexpected issues that could arise. We strive to stay in close connection with our manufacturer to avoid unnecessary problems, where it is perfect for my partner being in Hong Kong to frequent and overwatch the production on site.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (50 days)