This project's funding goal was not reached on September 17, 2014.
About this project
Hi, I’m Alexander Winn, and I’m trying to raise marketing money for my new website, FlitterWeb.
FlitterWeb allows users to review, promote, and discover their favorite websites, online stores, personal blogs, webcomics, webseries, and more. Think of it like Yelp for the Internet. Websites can encourage their users to leave them good reviews and generate more business, and users can find the best website for whatever they’re looking to do.
Where is the best place to buy dresses online? What's the best stock trading website, the best dating network? Where can I share my fan-fiction, or develop my career? Come to FlitterWeb, read some user reviews, and find not just the first website on a search page, but the BEST website for you.
Registration, submitting websites, and writing reviews is all completely free. Reviews can be up- and down-voted by the community, and member standing is tracked through their Esteem, which unlocks new privileges as it increases. We even have a Developer section full of extra features that help website owners promote their sites, both on FlitterWeb and on the Internet at large.
FlitterWeb is a powerful tool, both for website owners and for casual users, and nothing like it has ever existed before.
The idea first came about when my fiancée had a mishap with the website “Rent the Runway,” which allows people to rent designer dresses for special occassions. It was a long story, but suffice it to say that by the end of the phone call, Lacey had been HUGELY impressed by their customer service, and she turned to me and said, “you know, I really wish I could leave them a great review... somewhere...”
But that sort of place didn’t exist for websites! Oh sure, there were a few websites for reporting scams, and there were some listings of “the best dating sites” or “the best social networks,” but there wasn’t a definitive review site for online businesses, the way there is for physical stores and restaurants.
There is now.
What Makes Us Different
And so we come to the thing that distinguishes FlitterWeb from other Kickstarter campaigns: it’s already live! It’s done, it’s up, you can log in and use it today. (In fact, please do!) You’re not going to be blindly donating to a project that you hope doesn’t suck, you’re going to be helping to support a movement that you can join in with immediately.
100% of the funds raised during this campaign will go toward marketing FlitterWeb and increasing its presence on as many platforms as possible. We’re going to be doing banner ads, social media marketing, print campaigns, hosting events, anything and everything we can do to get the word out about FlitterWeb, and we’re also going to be forging ahead on a FlitterWeb app for smartphones and tablets, custom-coded by yours truly.
The initial funds we’re raising here will be the starter money for those efforts, and we’re going to be working night and day to grow the FlitterWeb community and make every dollar count. This isn’t about making a thing, it’s about making a thing take off.
Who am I?
But who am I, and why should you help me?
Well, my name is Alexander Winn, and while you could easily have never heard of me before, if you have, it’s probably because of my Halo 2 machinima series, The Codex and The Heretic. I made those webseries in late high school and early college, and between the two of them my website got over 90 million hits. We were featured on MTV, NPR, the Dallas Observer, the Houston Press, XBOXWorld360 Magazine in Britain, and we were described by Chris Anderson, Editor-in-Chief of WIRED magazine, as “the best machinima I’ve ever seen.”
Since then I’ve graduated from USC film school, and I’ve been working as a freelance web designer and app developer alongside my film projects. I have over 10 years of experience with successful online businesses, I have 16 apps on the iOS and Mac App Stores with more on the way, and because of that I was able to custom-code every page and every line of FlitterWeb myself.
I have the skills and the experience necessary to make this website take off, I just need a little help from you to make it happen.
How You Can Help
And so we come to the most important part of this video: how you can help.
The first way you can help is the tried-and-true Kickstarter way: donate. We’ve got tons of great rewards available, from physical merch to online bonuses, and if you’re a Developer or you have your own website, we have special rewards designed just for you. Check them out, pick the right one for you, and help us reach our goal!
The second way you can help is by sharing. Share this Kickstarter campaign, share FlitterWeb, share your favorite websites on FlitterWeb. If you’ve got a website of your own, submit it to FlitterWeb and share that. We’ve got a Facebook page, a Twitter page, we’ve even got a Google+ page. (Yeah. We’re that serious.) Post your favorite reviews on Reddit, share our Developer tools on Linkedin, get FlitterWeb on StumbleUpon and Digg and everything else you can think of. If you need something from us, just email firstname.lastname@example.org and we’ll send you logos, answer questions, anything you need. We’ll be using the money from this campaign to fund advertisements on as many platforms as we can, (although apparently not Facebook: they keep rejecting our ads because they don’t support ads from “dating networks.” Not sure what’s up with that...), but nothing can compare to actual users spreading the word. So please, get on the horn and tell people about FlitterWeb!
And finally, anyone and everyone can help us simply by using FlitterWeb. Signing up is free, and once you’ve signed up, just get involved! Review your favorite websites, rate other people’s reviews, try out a new site or submit one of your own. Not looking for anything specific? Just pick a category and browse, reviewing as you go! Most of the websites in our database have at least one review, but we could really use some website connoisseurs to test out and review new websites as they come in. We want to build a consensus about each website we have listed, and for that we need as many opinions as possible.
And hey, who doesn’t have a rant they’d love to share about Facebook or Netflix or JustinBieber.com, or some hidden gem of a website that they love to tell all their friends about? For my fiancee, it’s Rent the Runway.
What is it for you? Tell us on FlitterWeb.
I truly believe that FlitterWeb has the potential to do for online businesses and personal websites what Yelp did for storefronts and restaurants. The Internet is a huge place, and search engines are great if you know what you’re looking for, but they offer no context or critique.
If you only have a vague sense of what you're hoping to find, you need to read a review. If you want to avoid pitfalls, scams, and straight-up wastes of your time, you need to read a review. If you want to find not just the first website but the BEST website for you, you need to read a review.
FlitterWeb has enormous potential, and I’ve already driven us 99 yards down the field. The need is there, the concept is proven, and best of all, it’s already live. All that’s left to do is spread the word.
Please, help me do that.
Risks and challenges
The beautiful thing about FlitterWeb is that it's already live. It's done! There's absolutely zero chance of the website not getting made, because it already has been. This Kickstarter campaign is just about raising money to promote and market FlitterWeb, so you don't have to worry about donating to a project that never happens.
That being said, marketing is still a tricky prospect, and we're taking every precaution we can to maximize the return for every dollar you donate. We're going to be advertising on a wide variety of platforms, both online and off, and we'll be tracking their performance daily so we can make any necessary adjustments and reprioritize based on new developments. We're going to be partnering with other websites, offering incentives for businesses to list themselves in our database, and more.
We're also going to be inviting the community to share their marketing ideas with us. FlitterWeb is all about sharing opinions, so we'd love for our users to be a part of the campaign. If you have an idea or a suggestion for promoting FlitterWeb, just send an email to email@example.com and let us know!Learn about accountability on Kickstarter
All kinds! Any website can be submitted to the database and reviewed by the community, the only exceptions being sites with adult content and sub-pages of websites already in the system.
Anyone! Simply register through Facebook or through FlitterWeb itself, and you'll be ready to start writing reviews in seconds.
With the exception of a few Admins who keep the website up and running, the entire FlitterWeb community is moderated and built by the users. Various actions (such as writing reviews, having your reviews up-voted, submitting new sites, and more) increase your Esteem value, which in turn unlocks certain privileges automatically as you progress. Get high enough esteem, and you'll gain the ability to be a moderator yourself!
FlitterWeb is completely free for all involved, both reviewers and site owners. There are no fees or subscriptions to read or review sites, and new websites can be added to the database free of charge as well. FlitterWeb is supported by the ads which appear on the site, meaning all you have to do to support us is use the site and tell your friends!
The one exception to this rule are the Developer Accounts, which are available on FlitterDev, the FlitterWeb Developer Portal, to website owners who wish to take their website promotion to the next level. These special accounts can be activated for $27.99/month after a free 14-day trial, and unlock a whole host of extra features and special tools to help you get the word out about your website, both on FlitterWeb and on the Internet at large.
FlitterWeb accepts all websites, (except for those with adult content). Submission is easy and quick, and after the moderation team has reviewed your site and approved it, it will appear automatically and without any other action from you!
And once it does, feel free to send your users to review it: we encourage self-promotion, as long as it's honest!
For those webmasters, site admins, web developers and online business owners who want to take their site's promotion to the next level, check out FlitterDev, the FlitterWeb Developer Portal.
FlitterDev includes a whole host of extra features and special tools to help you get the word out about your website, from an embeddable Like or Rating button that you can put on your own page to encourage reviews, to a special Developer Account which unlocks stats tracking, cover photos, social media integration, and more. These special accounts can be activated at any time for $27.99/month after a free 14-day trial.
FlitterWeb will never restrict positive reviews or promote negative ones, or try to manipulate your website's score for any reason. The Developer Accounts are purely an additional set of tools and controls for proactive webmasters and business owners, but we will never penalize sites that just use the free listing option. Your rating is between you and your users, we're just here to host the conversation.
Curiosity is the true spice of life. If you have a question that hasn't been answered here, just shoot us a message at firstname.lastname@example.org and we'll be happy to answer it!
- (30 days)