About this project
American Grown. American Made.
T-shirt, Welcome Home.
100 years ago the first t-shirt was made in the USA. Today, nearly all production is outsourced to other countries. Help us bring it back.
NOT one-for-one. We're Buy One, Give More.
We started KNO three years ago with a simple mission: to use fashion for good. For every shirt we sell, we hand-deliver an article of clothing to someone on the streets AND provide funds to organizations working to end homelessness across the USA. To date, we’ve given thousands of articles of clothing to people across the country and have helped house thousands more.
We didn't just make another t-shirt; we recreated the t-shirt from the ground up - literally! From the ultra premium, super soft cotton that is grown with the environment in mind to the worker-owned manufacturing facility in North Carolina, we've thought about the social and environmental impact. It's one of the best (we think the best!) t-shirts on the market. Every stitch is hand-sewn, every piece of fabric is hand-cut, and every t-shirt makes a long-lasting impact in the lives of everyone that touches it (even you!).
From Texas-grown cotton to North Carolina-sewn quality fabric, this t-shirt is made in the USA, all the way through. By sourcing and manufacturing our products in the country, we're helping provide jobs domestically and we're supporting local economies.
Our farmers grow cotton without using harmful chemicals. Their methods support biodiversity and healthy ecosystems, improve the quality of soil and often use less water. Growing organically takes more time, requires more knowledge and skill; nevertheless, the costs are completely worth it.
There are nearly 1,000,000 people in the USA that go without a home every night. We're committed to ending homelessness and using fashion for good. For every t-shirt we sell, we give an article of clothing to someone in need AND provide funds to organizations working to end homelessness.
We are starting with three colors dyed and spun in North Carolina.
Keeping it Close to Home
Over the last twenty years, USA fashion brands outsourced much of their manufacturing. The t-shirt business, more specifically, has seen almost all domestic manufacturing move overseas. Not only do we support USA manufacturing jobs, but making t-shirts closer to home is also the key to the high-quality, short-run manufacturing model we're adopting. Our manufacturing costs are higher, so is the standard of craftmanship. We've been fortunate enough to work with like-minded individuals throughout the entire manufacturing process.
Check out a snippet of our timeline. After this Kickstarter campaign, we have BIG plans to domestically produce other styles for both women and men. We're even hoping to open our own manufacturing facility, employing individuals transitioning from homelessness.
For a clean and comfortable feel, our t-shirts are cut closer to the body and have a slim fit.
Your support means so much to us. We've put together a lot of exciting rewards for you so take a look to your right to learn more. Below is just a sample of two of our rewards which would give you early access to our new signature t-shirts. Get ready for your new normal.
More About Us
Risks and challenges
We've been running KNO Clothing for over three years and while we're confident in our business model, this is our first foray into manufacturing our own clothing.
We covered all our bases before reaching this point: we visited the North Carolina manufacturing facility, sourced fabric, received dyed samples and prototyped various sizes to finally arrive at the perfect tee. We have an inventory of the unique fabrics and our supplier is ready to provide more as soon as we need it.
We know exactly how many t-shirts we can make each week, and we’ll only commit to shipping what we can make for our deadlines. As demand grows, we’ll increase our manufacturing capabilities.
We are confident we can overcome any new obstacles that might arise. We've tackled significant challenges on the journey to this launch, and we’ve nailed solutions again and again. We’re not stopping. With your help, we’re going to make some great t-shirts.Learn about accountability on Kickstarter
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- (30 days)