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A photojournalistic exploration of Austin's underground at SXSW. This Must Be The Fan is what happens when the media goes "unofficial."
A photojournalistic exploration of Austin's underground at SXSW. This Must Be The Fan is what happens when the media goes "unofficial."
66 backers pledged $3,608 to help bring this project to life.

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$3,608

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The Pop 'stache crew & select photos from the trip:

Matt Avignone

Clayton Hauck

Cassandra Gates

Gavin Paul

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Pop 'stache, a Chicago-based music publication, is curating a new project, "This Must Be The Fan," which aims to redefine coverage of a live show. By stepping out of the photo pit and avoiding the PR machine, TMBTF will restore the voice of the crowd with a new form of storytelling. No longer focused on the "first three no flash" mindset that has become the standard, TMBTF aims to document the entire concert experience. TMBTF is what happens when the media goes "unofficial."

Austin's annual SXSW is the perfect springboard for "This Must Be The Fan: Vol. I." With "unofficial" bands outnumbering the nearly 2,000 "official" bands, the city is ripe with artists arriving in Austin to create their own story. Pop 'stache is following a similar ethos sending a top-notch group of fringe-loving photojournalists to capture the experience "unofficially," without wristbands or prior contact with publicists. The goal is to create a template for future volumes, which  will be compiled from a submission-based website supported by you. The first volume will be a testament to what a small group of photojournalists can accomplish at a live event without any official credentials.

Pop 'stache needs your help to make this project a reality. $3,000 is the minimum amount required to pull this project off. If we're fortunate enough to go over our goal, additional funds will be put towards a designer to layout the book & magazine, additional features for the website, and most importantly, the ability to shoot more film while in Austin.

Your pledge helps us:

  • Print & distribute a limited-edition publication in both magazine and hard-bound form.  A $15 commitment gets you the magazine and $110 gets you the extended hard-bound edition.
  • Design & develop a website so this project can live on indefinitely.
  • Host a gallery show here in Chicago
  • Purchase film and get it developed for those of us ditching the digital format altogether.

Who we are:

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A testament to our travels: http://thismustbethefan.tumblr.com

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Stay up to date:

Images from past SXSWs:

Hollywood Holt by Clayton Hauck

Matt & Kim by Clayton Hauck

SXSW Band by Andy Keil

Rap Battle by Andy Keil

"This song is dedicated to Mr. Potato Head" by Gavin Paul

Leftover Rock 'n' Roll by Gavin Paul

Non-SXSW images from our contributors:

Samer Almadani

Clayton Hauck

Lenny Gilmore

Matt Avignone

Andy Keil

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Special access to our 'as-it-happens' coverage of the SXSW underground and a thank you on the final website.

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    2 backers
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  2. Select this reward

    Pledge $7 or more About $7

    A handmade thank you card, a random 6" print from the project, and your name as a "Fan" in the magazine in addition to everything mentioned prior.

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    6 backers
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  3. Select this reward

    Pledge $15 or more About $15

    Your own copy of the "This Must Be The Fan: Volume I" magazine in addition to everything mentioned prior.

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  4. Select this reward

    Pledge $24 or more About $24

    *NEWLY ADDED* - Limited Edition t-shirt to show your support of the project. Please make note that the t-shirt is NOT included at any other level and does not counts as "everything else mentioned prior." If you want a t-shirt added to your reward, please include the amount of the t-shirt in addition to the reward you want. Sorry for the hassle.

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    4 backers
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  5. Select this reward

    Pledge $25 or more About $25

    A signed 6" print from each photographer involved in the project in addition to everything mentioned prior.

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  6. Select this reward

    Pledge $60 or more About $60

    "This Must Be The Fan" Print Set. Seven signed 8x10 prints (and probably more), one from each photographer in addition to everything mentioned prior

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    4 backers
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  7. Select this reward

    Pledge $110 or more About $110

    "This Must Be The Fan: Vol. I" Hardcover Extended Edition signed by all participating members of the project and numbered. Recognition as an "Ultimate Fan" in all publications. Oh, and don't forget about the TMBTF Print Set and everything else mentioned prior.

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    11 backers
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  8. Select this reward

    Pledge $320 or more About $320

    If you're in Chicago, we'll cover your event in the same fashion that we're attacking Austin, documentation by the people. Includes a copy of the Hardcover Extended Edition and thank yous but no prints.

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    1 backer
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Funding period

- (36 days)