Taking traditional hosiery to another level, with creative designs and innovative ideas for women who are plus sized and short. Read more
This project's funding goal was not reached on February 28, 2013.
About this project
What is my project about......?
The human body comes in all shapes and sizes, which makes us unique. I think the human form is very interesting and should be admired regardless of what we look like. Fashion has come a long way and many companies do offer plus sizes and alternative lengths for those who are tall and short. However this is where my idea comes into play.
I currently have a hosiery business which specializes in fashion tights and leggings. However there are problems which I have come across and even some of my followers have mentioned to me. Although there are so many fabulous designs out there often enough these tights do not fit well on those with short legs or who are plus size. The hosiery industry has progressed massively over the last 5 years and as trends are changing and people are becoming more fashion conscious why should there not be options even with tights. Jeans allow us to have many lengths, and so should hosiery.
Hosiery is also used as a way of tucking in the waist and other body parts, as you can now get control tights and maternity options also.
Long term goal
My aim is to eventually launch this range into major/small retailers and be a contender with other brands of hosiery. I would like to aim my product at the middle of the hosiery market, as I believe that quality does not always have to cost an arm and a leg.
Risks and challenges
With manufacturing a new product there will be some set backs, such as the design may need to be revised, also the quality will need to be accessed so that it does what I am advertising it as. For example for those that are plus sized I will need to make sure that the patterns are appropriate and look presentable.
Production times can be delayed due to tweaks and re designs. However I feel confident enough to no that the passion I have for this idea will determine the hard work that I will put in to make sure that I end up with a quality finished product.Learn about accountability on Kickstarter
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