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Silver ring, automatic watch, rose gold pendant contain personal DNA and real diamonds, Made in Switzerland, designed to last forever
Silver ring, automatic watch, rose gold pendant contain personal DNA and real diamonds, Made in Switzerland, designed to last forever
Silver ring, automatic watch, rose gold pendant contain personal DNA and real diamonds, Made in Switzerland, designed to last forever
45 backers pledged CHF 23,320 to help bring this project to life.

About this project

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Identity inside - the most personal ring

CHF 23,320

45

Liza Urla, a well known Gemologist and Jewelry Blogger reviewed one of our products after receiving a pre-prodcution piece:

Identity Inside reviewed by Gemologue
Identity Inside reviewed by Gemologue

Featured on livescience.comJCKonline.com AOL, FoxNews, Refinery29 and pulzo

Featured AOL FoxNews livescience Refinery
Featured AOL FoxNews livescience Refinery

Our products:

See more here: www.identity-inside.com

Our original, Identity Inside Ring:

Identity Inside Ring
Identity Inside Ring

One diamond on the inside, protecting the DNA; one diamond on the outside visible to everyone:

Double diamond ring
Double diamond ring

The Langenthal: 

Our Swiss Made, automatic watch:

Langenthal watch
Langenthal watch

DNA and diamond are placed in the watch crown - visible, but still not conspicuous - in our view the most elegant way a man can wear a diamond. We named the watch after a small city in the center of Switzerland, which reflects the values of the watch:

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 The watch has a scratch proof, sapphire crystal, is rated to 100M and is powered by a Swiss Made Sellita-SW200 movement used by several (more expensive) watch brands, see: list of some SW200 based watches, and review.

Langenthal with Sellita SW-200
Langenthal with Sellita SW-200

Solid 18kt Rose Gold Pendant 

to keep the loved ones close to the heart:

Rose gold pendant
Rose gold pendant

 The rose gold pendant is crafted in Zurich, Switzerland:

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 All of our products are Made in Switzerland and are crafted out of the most exquisit materials available:  

  • Solid 18kt rose gold pendant
  • River/Flawless diamonds
  • Sapphire watch glass
  • Swiss Made Automatic watch movement
  • Pure sterling silver rings

Making unique items by DNA incorporation

At the end of the project we send you a sample collection kit – with which you collect a buccal DNA sample. We also send you a ring size measure (in case you don’t know the correct size).

Upon receiving your sample (from a buccal swab) we purify the DNA and after further quality control it is fossilized into glass utilizing our patent pending, room temperature, water based process (not harming the DNA). The result is a white powder (DNA fossil), which safeguards the DNA, very similar to what is found in ancient amber and bone samples.

In every jewelry item, we make a small inclusion, in which we place the fossilized DNA. The opening is then sealed, closed and protected with a flawless, 0.02 carat diamond.

Scheme DNA fossil
Scheme DNA fossil

The DNA is unharmed during the encapsulation, and during usual daily wear. At any future time point can the DNA be recovered from the gift for future use or analysis.

This is how we transform your DNA into a personal gift:

How a ring is made from your DNA
How a ring is made from your DNA

Find out more about DNA and our products?

Visit our page: www.identity-inside.com

Our perks explained

To get Identity Inside running, we need to buy tools and have to buy expensive raw materials (gold, diamonds, watch movements and housings) only available if ordering large quantities. You can support us and make Identity Inside happen. By doing this you have access to the following perks, with which you can make yourself or somebody else a truly unique gift:

Identity Inside Perks
Identity Inside Perks

We are planning to ship all products for delivery prior to Valentines Day 2016. For the two valentine sets, we promise delivery by Valentines Day 2016. 

About DNA
About DNA

Additional product images:

Langenthal watch with brown leader strap
Langenthal watch with brown leader strap

Watch face with window to movement
Watch face with window to movement
Langenthal watch back
Langenthal watch back
Diamond in Langenthal crown
Diamond in Langenthal crown
Langenthal watch in box
Langenthal watch in box
Rose gold pendant close-up
Rose gold pendant close-up

We would like to thank the following for sharing their work under the CC-BY license:

Risks and challenges

- Shipping: Our products include three shipping steps: DNA collection kit to you, collected DNA back to us, and shipping of final product to you. Our product pricing contains all shipping costs, and appropriate shipping and return collection points for individual countries have to be established. We have experience with world-wide shipping with previous commercial avenues (own and friends, e.g. indiegogo projects milkit & drinkpure). As every product is unique, products have to be handled and shipped individually with appropriate barcodes.

- Customs and taxes: some countries may have customs or specific taxes for jewelry items.

- Governmental regulations: we have checked all regulations on handling DNA samples in Switzerland - still we may have missed something, which could bring us into problems and at least delay shipping.

- Supply chain problems: strong fluctuations in gold, silver and diamond price, limitation in watch movement and part supply.

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Support this project

  1. Reward no longer available

    Pledge CHF 200 or more About $199

    The lark (extra early bird): Identity Inside ring

    Pure sterling silver ring in your size, with one 0.02 carat, flawless diamond with personal DNA placed on the inside of the ring.

    DNA: Upon end of the campaign, we send you a DNA collection kit and ring-sizing tool. Upon receipt of the sample, we will incorporate the DNA in the ring under the diamond and send the final ring to you in a gift box, with DNA certificate.

    Shipping included for destinations given, VAT and customs duties included for customers in Switzerland.

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    Ships to Only certain countries
    Reward no longer available 15 backers
    CHF
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  2. Select this reward

    Pledge CHF 250 or more About $249

    Earlybird: Identity Inside ring

    Pure sterling silver ring in your size, with one 0.02 carat, flawless diamond with personal DNA placed on the inside of the ring.

    DNA: Upon end of the campaign, we send you a DNA collection kit and ring-sizing tool. Upon receipt of the sample, we will incorporate the DNA in the ring under the diamond and send the final ring to you in a gift box, with DNA certificate.

    Shipping included for destinations given, VAT and customs duties included for customers in Switzerland.

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    Ships to Only certain countries
    Limited 11 backers
    CHF
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  3. Select this reward

    Pledge CHF 350 or more About $348

    Identity inside original ring

    Pure sterling silver ring in your size, with one 0.02 carat, flawless diamond with personal DNA placed on the inside of the ring.

    DNA: Upon end of the campaign, we send you a DNA collection kit and ring-sizing tool. Upon receipt of the sample, we will incorporate the DNA in the ring under the diamond and send the final ring to you in a gift box, with DNA certificate.

    Shipping included for destinations given, VAT and customs duties included for customers in Switzerland.

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    Ships to Only certain countries
    5 backers
    CHF
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  4. Select this reward

    Pledge CHF 450 or more About $447

    Double diamond, Identity Inside Ring

    Pure sterling silver ring in your size, with 0.02 carat, flawless diamond with DNA placed on the inside of the ring and an additional 0.02 carat, flawless diamond on the outside.

    DNA: Upon end of the campaign, we send you a DNA collection kit and ring-sizing tool. Upon receipt of the sample, we will incorporate the DNA in the ring and return it to you in a gift box, with DNA certificate.

    Shipping included for destinations given, VAT and customs duties included for customers in Switzerland.

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    Ships to Only certain countries
    2 backers
    CHF
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  5. Select this reward

    Pledge CHF 650 or more About $646

    Valentine Ring Set

    One identity inside ring (for him), one "Double diamond Identity Inside" ring (for her). Her DNA in his ring, his DNA in her ring.

    DNA: Upon end of the campaign, we send you two DNA collection kits and a ring-sizing tool. Upon receipt of the samples, we will incorporate the DNA in the rings and return them to you in a gift box, with DNA certificate.

    Delivery by Valentine's day 2016.

    Shipping included for destinations given, VAT and customs duties included for customers in Switzerland.

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    4 backers
    CHF
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  6. Select this reward

    Pledge CHF 950 or more About $944

    Rose gold pendant

    18kt rose gold pendant (solid gold, ca. 4 grams of gold), with personal DNA under a 0.02 carat, flawless diamond. True black silicon necklace with rose gold coated stainless steel clasp.

    DNA: Upon end of the campaign, we send you a DNA collection kit. Upon receipt of the sample, we will incorporate the DNA in the pendant and return it to you in a gift box, with DNA certificate.

    Shipping included for destinations given, VAT and customs duties included for customers in Switzerland.

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    2 backers
    CHF
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  7. Select this reward

    Pledge CHF 980 or more About $974

    Langenthal watch

    Swiss Made Langenthal watch, with automatic movement (Sellita SW-200), stainless steel housing, sapphire crystal, leather strap, 0.02 carat, flawless diamond with personal DNA in crown, in gift package, with DNA certificate.

    DNA: Upon end of the campaign, we send you a DNA collection kit and ring-sizing tool. Upon receipt of the sample, we will incorporate the DNA in the watch crown under the diamond and return it to you in a gift box.

    Shipping included for destinations given, VAT and customs duties included for customers in Switzerland.

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    Ships to Only certain countries
    2 backers
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  8. Select this reward

    Pledge CHF 1,800 or more About $1,789

    Luxury Valentines day set

    1x Langenthal watch,

    1x 18kt rose gold pendant

    In gift package, with DNA certificates; her DNA in watch, his DNA in pendant.

    Delivery by Valentine's Day 2016.

    DNA: Upon end of the campaign, we send you two DNA collection kits. Upon receipt of the sample, we will incorporate the DNA in the watch/pendant and return them to you in a gift box.

    Shipping included for European Union, Switzerland, United States, Canada and Australia, VAT and customs duties included for customers in Switzerland.

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    Ships to Anywhere in the world
    2 backers
    CHF
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Funding period

- (34 days)