We are fortunate to have been selected to World Premiere at the Sundance Film Festival and aim to make it our "kick-off" for a year long national -- and maybe, international -- screening tour. Sundance is arguably one of the top film festivals in the world and is where films like ours are discovered. We are so humbled by this opportunity and invite you to come make history with us!
In exchange for your support, we are offering some fun rewards in addition to our heartfelt thanks...check them out on the right hand side of the page.
Our outreach and engagement campaigns will ensure that IN FOOTBALL WE TRUST reaches a wide audience, specifically in new-immigrant communities and for underprivileged youth. Our subjects were vulnerable during the most challenging times of their lives. Their trials and tribulations changed us as filmmakers and inspired us to continue providing a platform for stories like theirs. We hope that youth who see the film will learn from our subjects’ experiences and that parents will better understand the pressure that their teenage kids are up against. In addition, the film aspires to create awareness about Polynesian culture and to encourage viewers to confront their own expectations of the ‘American dream.’
IN FOOTBALL WE TRUST is a contemporary, non-fictionalized American story about culture and youth; the highs and lows of high school adolescence; race and privilege; and ultimately, faith, family and football. Over a four-year period, we were given unprecedented access with four incredible young men who are being heard for the first time not only by their parents, but by those outside the tightly-knit Polynesian community as well. Often viewed as the "salvation" for their families, these young men reveal the culture clash they experience while entrenched in the high stakes world of collegiate recruiting, the rigors of societal expectations and the pressure-filled landscape of competitive modern athletics. Finally, we capture the story behind the headlines, amid the rise of the Pacific Islander presence in the NFL, through an every day portrait of our subjects’ lives, ultimately opening a window into a culture that is relatively unknown.
IN FOOTBALL WE TRUST is slated for a national broadcast with Independent Lens. Our goal is to supplement a successful public television run with a strong festival presence, limited theatrical release, an educational distribution deal to compliment our social outreach strategy, home video rights, VOD, and address the global interest in the film through foreign broadcast markets in countries with substantial Pacific Islander communities. In addition, we will create an online interactive website/app where our target audience will be able to view and respond to how the film’s subjects have dealt with life’s challenges. This will be entitled the “Make Your Own History” campaign, which endeavors to be an outlet for youth around the world to share their aspirations and accomplishments. Your support will go toward the following:
- Community screenings and Q&A with the filmmakers, subjects and NFL players
- Web-discussion groups prompted by questions relating to the Film’s themes.
- Short Educational Video modules.
Tony Vainuku and Erika Cohn are both from Salt Lake City, where “In Football We Trust,” their first project together, takes place. Their executive producer, Geralyn Dreyfous, introduced the two filmmakers at the start of Utah’s competitive high school football season, and they decided to partner on a film that would tell a new-immigrant story from the communities they grew up in.
Tony Vainuku comes from a culture of third world traditions and a family of athletes. After graduating with a B.S. in Business Marketing from Westminster College, Tony founded a multimedia company called Soulprofile Productions, specializing in creative directing, web ads and music production. In addition to his directorial debut, IN FOOTBALL WE TRUST, Tony founded and launched the Soulpro brand in 2011: a lifestyle apparel brand built on the philosophy of Passion is Purpose®.
Erika Cohn has received numerous accolades for her work, including a Director’s Guild of America award for her film, WHEN THE VOICES FADE, and recent admission into the CPB Producer’s Academy. She attended Chapman University, where she graduated with degrees in Film Production and Middle Eastern Studies. In addition to IN FOOTBALL WE TRUST, Erika is an avid documentary photographer.
Risks and challenges
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