About this project
In The News...
What is a swivelCard?
A swivelCard is a premium paper business card that includes a USB drive--a smart business card. It includes analytics and can be updated even after giving it out.
What Can swivelCard Do?
We patented a system for turning regular paper into a USB drive. Now we've included this technology in a business card. When you own swivelCard, you own the premium business card on the market.
- Paper comes alive with embedded USB technology. Imagine giving your business card with pictures, videos, presentations, and websites for the recipient to interact with!
Analytics through a back-end software interface will allow you to access helpful information about your cards and how they are being used.
You can edit the destination you've selected remotely. Remote access to your swivelCard gives you many opportunities to continue interacting with the card's recipient. With the back-end interface you'll be able to log in to your account and remotely make changes to the destination. Plus, this can be done individually for each specific card. Want that potential client to go to a list of testimonials instead of your standard video greeting? You can make that change on the fly after they've left with the card!
How Could You Use swivelCard?
Real Estate Agents
Bride and Groom
At a Trade Show
Stretch Goal Update: With just a few days left we are lowering the next stretch goal (laser cut logos) to $140,000. Help us make it happen! One way you can support this is by putting your social media power behind our Thunderclap project: thndr.it/1rniQ2l
Each swivelCard set contains 200 business cards. Standard sets allow for custom name and contact information. With standard sets—up through the $379 pledge tier—you'll have eight layout designs to choose from (see Card Designs section below). Full Custom Print pledge tiers ($419 and up) also allow for custom graphics or designs.
These are the perfect way to test out this exciting technology if you aren't ready to buy a full box of swivelCards. These swivelCard-branded mini cards have the same functionality as a full swivelCard (analytics & remote access). Plus, they have a sticky pull off on the back. Peel the tab and stick this mini card to anything you want.
We've got 8 card designs you can choose from and plan to add more with various stretch goals. Check out the designs:
Do you have a great design in mind? Get in touch and send it our way. We'd love to hear from you, our backers, about what you want to see. Stay tuned for some exciting stretch goal additions!
The swivelCard is incredibly powerful, but without a robust back-end interface to access the analytics of your cards, and to remotely update their content, they just won't work. We need your support to help us overcome this last development hurdle.
Kickstarter is the perfect place for us to work with you to bring this project to completion and make swivelCard a reality.
August through September - We'll be working hard on this Kickstarter. Help us promote and share this campaign with the world!
September through October - We'll have our engineering hats on in this phase, tinkering at warp speed to finish developing the back-end software and analytics features to make swivelCard as awesome as it can be.
October - The delivery trucks will begin lining up at our plant as we start rolling out the rewards. Rewards will be fulfilled on a first-come, first-served basis: Those who back the project first will receive their reward first. From that point we'll have our fabrication at max production to keep a steady stream of swivelCard sets coming until all the pledges are fulfilled. If you want an estimate of when your set will be delivered based on where you are in the order of backers, please send us an email and we'll be glad to give you an update.
This is where we began with our early prototypes of swivelCard. We've come a long way!
The current back-end interface for swivelCard exists, but it's pretty basic. Some rudimentary tracking and analytics exist, but through this Kickstarter project and your support we'll be able to transform it into a user-friendly tool-shop powerhouse for you, the user, and bring your swivelCards to life.
Who We Are
Andrew-Engineer & prototype developer
-Maker, visionary & Big Boss Man
Kevin-Back-end software chief
-KS Project lead
Lorna-Social media buff
Your support of this project is huge. We're incredibly thankful for your enthusiasm and support!
Risks and challenges
1) One potential challenge is that development could take longer than expected. To guard against this, we've intentionally set a generous timeline for the development stage of the process based on where we currently stand. We hope we'll finish sooner, but want to allow plenty of time in case it's needed. We'll be doing user testing and feedback along the way for continuous improvement and we'll keep in close communication with you, our backers.
2) A second potential challenge is that a high number of pledges could strain our short-term production capacity. Creating swivelCard is currently a labor-intensive somewhat manual process, so we're planning to step up our production capacity with some automation and new equipment. That way we'll be sure to be able to keep up with demand and fulfill your pledges in a timely manner.
In all of this, we'll communicate often and clearly with our backers on where we are in the development and delivery process. We'll also be here to answer any questions you have about how things are going.Learn about accountability on Kickstarter
We will *begin* shipping pledges in the month stated under each pledge category. Exactly when you get yours will depend on your place in line and how long the line is by the end of the project. Rewards will ship in the order they were pledged, that's the only way we know of to be fair to everyone. We wish we could guarantee a ship date, but at this point we simply can't. Until the project ends, we have no idea what kind of total volume we're talking about. At project conclusion, that will become a known quantity, and the plan is to give everyone a better idea of when they can expect their reward. Unfortunately, that's the best we can do at this point.
The USB chip in our swivelCard has less then 1mb of storage- though the swivelCards don't rely on very much of this space. You cannot add your own files to the USB chip as it is read-only. This has the added benefit of someone you handing a card to NOT being able to modify the intended behavior. Each chip has a unique ID, and that ID is used together with user registration to guarantee that the owner of the cards is the only one that can change them. I suppose our servers could get hacked, but then so can anyone else's and they often do including the US government. We all work hard to keep that from happening of course.
We use ssl encryption and other industry standard tools and methods to keep private data private and safe. Traffic to/from our swivelCards and the Internet is standard HTTP over ports 80 and 443. We support most modern browsers, and our cards work great on both Mac and PC (Windows).
swivelCard presents itself to the computer as a mass storage device (USB flash drive), which holds a file named Double-click to launch.html. This file fetches the most up-to date redirection instructions upon opening with a standard web browser from our servers, according to the wishes of the card owner as configured in their swivelCard account.
If someone has opened the file from the USB and is not connected to the internet, they are presented a webpage that instructs to connect to the Internet and to reload the file in their browser.
At intelliPaper, we believe there is no substitute for the tangible. Including USB as a supported interface for connecting your audience to a digital experience gives your audience an additional option. Not everyone has access to NFC or QR. A recent study* indicated that only 19% of Americans and 15% of Europeans have ever used a QR code. That's why we do it all: NFC, QR, USB, Print. It will be a long time before a majority have moved on to the point where it makes sense to ditch USB.
Our technology may not be immediately useable in every situation. Clearly, some environments require security beyond what most media can offer. Out of the box, swivelCard is identical to standard flash-based USB technology.
If you can change the URL in realtime, what stops someone from re-routing you to a webpage that installs malicious software?
Only you as an owner of the cards can specify the destination of the cards. Your swivelCard account will set the destination for your cards in a similar way to how you can point a domain name to a server of your choice.
Kickstarter, is not really the place to have this discussion. Those interested in reselling intelliPaper, should visit our parent website (www.intelliPaper.info) and contact us there. We have staff who will gladly answer your questions.
The exact features that will be released in our first version of the back-end have not yet been finalized. We would very much like input from our community on what they should be. We have our ideas, but we wish to make sure that what is provided works for everyone.
This is why, we created the Back-end Team Developer reward. We would like input from a handful of people/entities with some skin in the game to help us create that first version of the web portal we'll all use to manage our swivelCards.
We intend to run the project in an 'collaborative' manner akin to an open-source project, though likely without access to the raw source. Kickstarter backers at the Team Developer tier will have access to discussions (likely through an email list-serve) and will have influence (though not final say) on features to consider, add, and priority, leading up to the first release, and possibly beyond.
We plan to be pretty open, because we want people with access to early builds to help us test, break, and polish the work in progress. At the same time though we also need to limit these conversations such that version 1 is polished in time. Team Developer backers would be part of these conversations, preview builds, feature discussions and priority assignments. We want to be careful to control feature fatigue and creep - yet be very sensitive to the perspective of an early adopter willing to buy a seat at the discussion.
From our perspective, Team Developers could be sitting on a gold mine by having an early seat at the table. What we do together could easily grow into custom projects and unique niche implementations. Obviously custom projects are a premium and additional cost, but they'd be first in line. There's a lot of value there, and it's grossly underpriced in our opinion.
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