BLOCKEY is a key management system that was created to simplify your pockets without spoiling the integrity of design and practicality.
We here at Minimax Lab, believe sincerity in design builds character upon minimal design. So we’ve gone back to the basics and refined a new way to organize, hold, and shield your keys. Let’s just say, BLOCKEY was born and we’re proud to share it with you! BLOCKEY currently comes in two tones: Black and Silver. Both are finished with a sophisticated brush texture and an anodized coating for extra durability; a perfect complement to your accessories and lifestyle, without the jingle.
Please, note that the original version of BLOCKEY can hold standard keys, multitools or USBs that are maximum 60mm long and 2mm (+-0.2) thick.
Please, note that the extended version of BLOCKEY can hold standard keys, multitools or USBs that are maximum 70mm long and 2mm (+-0.2) thick.
As we tirelessly examined different thicknesses of various aluminum materials, we found the perfect match—Aluminum 7075. Mostly known for its strength and scratch resistant components, Aluminum 7075 could also be found in bike shafts, rock climbing gear, aerospace applications, and on.
Do you hear that? Goodbye, Jingle. Hello BLOCKEY! Strategically designed to absorb shock, BLOCKEY is your newly designed key management system.
How to Install
No tools, bolts, coins, nothing. With the turn-sleeve on the wire ring to add and remove keys, we welcome you to the colorful world of—BLOCKEY.
How to Use
The well-designed mechanics of BLOCKEY will help you to easily close blocks, while organizing and securing keys.
- Open BLOCKEY to release keys.
- By opening blocks you will have keys released and easily choose and use it as you would do with a normal key chain.
- Close blocks to carry keys.
What you Get
With a pledge of $24 or more, you will receive a BLOCKEY of your choice. *Keys not included.
How to Combine
- 3 key set
- 4 key set
- 5 key set
If you’re worried about having only 2 keys or more than 5, do not be afraid. We have a solution for both collections, see chart below.
Please, note that only 1 wire ring comes with the combined options.
Spead the word about BLOCKEY.The more people pledge, the more colors we will offer.Please, add $7 to ship outside the US.
Please, note that you can choose the color(black or silver) and the version(original or extended) after the campaign is over.
Minimax Lab Story
Who we are
Minimax Lab is a start-up that is run by inventors with backgrounds in product and digital design, Joy Kim and Sung Cha. Our goal is to create a lifestyle by maximizing the usability and minimizing the design of our daily products.
Why we are doing this
There are many key chain design out there, it involves some way of screw, and they all look similar. Long story short, nothing could satisfy us so we decided to create a brand new way of carrying keys. Many key chains out there look and feel the same, they sacrifice design by adding parts that add to the overall thickness of the product. We have researched extensively so that the thickness is minimal without sacrificing style. After many prototyping, revisions, and testing what we finally got in the end was a simple and minimal form factor that cover the teeth (bitting) of the key while making it look sophisticated and sleek. We are proud of our work and want to share this with you.
Why we need you
BLOKEY is our first project. We have been intensively working on it from ideation to production for about a year and we don't want to see our dream fade away. We really need your support to fund the first production run, which include; material, tooling, manufacturing and distribution, not to mention the prototyping cost. Once the project is successfully funded, you will get a BLOCKEY of your choice for your pledge as our way of saying thank you. Please spread the word via Facebook or simply share the kickstarter link to help us reach the goal.
Project Plan Timeline
We started the ideation in November of 2012. It all started with sketches and brainstorming with 1000+ hours in researching. At first, several prototype were crafted by us hands with expired credit cards, wood pieces, glue, some sanding, you get the idea. By June 2013, we decided to make the first prototype with real materials and our first design. We weren't happy with the result, so we went back to square one and started to sketch again, we understood the meaning of "live and learn" at this point. By august 2013 we had made a second prototype. The design was good, but the choice of material wasn't the right one. The third batch prototyping was made with aluminum 6061 rather than the softer aluminum MIC-6 or at least that's what our research taught us. It was better, but still needed some refinement on the thickness. By September 2013, we were researching the thickness durability with different materials and decided to add a little bit of thickness to make it stronger. By the end of October, we decided to go with a stronger, more expensive material and use aluminum 7075. Now that we have finalized the research and design phase, we ask for your help to fund this project and reach its goal. When our project goal is reached, we are going to prototype BLOCKEY once more and refine every detail and enhance the quality to provide only the best. BLOCKEY will be delivered by May 2014.
After extensive research in manufactures, we decided to work with the most trustful and honest manufacturer with 20 years of experience in plastic and metal production. As our partner, they are eager to work with us in this exciting project.
Thank you for all your support!
Risks and challenges
We are providing with an estimated timeline, but delays in production may happen. We will keep you informed about any unexpected delays.
Thank you Kickstarters for all your support.
- (39 days)