About this project
Simple. Easy. Real. Welcome home to SER.
SER is your foodie friend from Spain who has a mean kitchen, sharp cooking skills, and a comfortable house where you hang out until the wee hours of the night.
THE CONCEPT: SER is a small neighborhood restaurant serving up authentic, mouth-watering comfort foods from Spain in a casual and friendly environment. But, take note...it's not a tapas restaurant. It's a gastronomical journey and cultural adventure throughout every region of Spain. It's an easy-going gathering spot where guests can enjoy typical food and drink from Spain at any time of the day or night.
THE FOOD: History and tradition are an important part of SER. For that reason, our menu respects the traditional cuisines of Spain. Rather than innovate, we prefer to renovate. Using the modern techniques of today, we add a dash of our own flavors to the timeless (not to mention mouth watering) recipes of our mothers, grandmothers, and even great grandmothers. The result is a simple, yet delicious and unique menu with a variety of dishes that vary depending on the freshest and seasonal ingredient we find at the market.
THE VIBE: Everything about SER from service to decor and ambiance transmits the feeling of a second home....a comfortable dining room or kitchen counter for everyone who walks into our doors--neighbors, industry "family", lovers of Spain and those who are just plain hungry and thirsty for some good, hearty comfort food and drink.
THE NAME: SER is the Spanish verb for "to be." At SER we want our guests to be who they want to be...be themselves...come dressed up to the nines, or come in with flip flops and bermuda shorts. We want our guest to be comfortable, at ease and relaxed. For us, SER also serves as an acronym for our vision and mission: food, service and ambiance that are Simple, Easy, and Real.
WHY WE NEED YOUR HELP: Earlier this summer, we won the Ballston BID's Restaurant Challenge and began an amazing journey to make our dream of opening up a neighborhood restaurant a reality. For as long as we can remember, we've been imagining a place where people from all walks of life could have hangout and enjoy home cooked meals that are approachable, simple and REAL. A place where the environment is casual and laid back, yet the team delivers first class food, drinks and service to our guests.
Luckily, the space we won was already a restaurant....it has awesome bones, tons of natural light but it needs a little sprucing up to make it a bit more alluring, comfortable and convey that homey feeling we want you to experience.
The money we raise here we be used for the design and renovation of the place....for an open kitchen where you can watch the cooking magic happen before your very own eyes, patio furniture for those balmy, breezy spring days, tables, chairs, lighting, a new dishwasher (Christiana will really appreciate this!), an indoor herb garden, frames for our walls (with photos of friends, family and neighbors), linens, plates, glassware...you get it....this is sort of like a bridal registry for our new venture!
Risks and challenges
In the interest of full disclosure, major risks include being so hooked that you'll be coming to SER more often than the grocery store, gaining a few pounds (if you forgo the gym), and becoming a regular fixture at our bar or family table....don't tell us we didn't warn you ;)Learn about accountability on Kickstarter
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