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SER is a small neighborhood restaurant serving up authentic, mouth-watering comfort foods from Spain in a casual & friendly environment
SER is a small neighborhood restaurant serving up authentic, mouth-watering comfort foods from Spain in a casual & friendly environment
76 backers pledged $17,845 to help bring this project to life.

About this project

SER: "to be" SIMPLE, EASY and REAL. project video thumbnail
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$17,845

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Simple. Easy. Real. Welcome home to SER.

SER is your foodie friend from Spain who has a mean kitchen, sharp cooking skills, and a comfortable house where you hang out until the wee hours of the night.

THE CONCEPT: SER is a small neighborhood restaurant serving up authentic, mouth-watering comfort foods from Spain in a casual and friendly environment. But, take note...it's not a tapas restaurant. It's a gastronomical journey and cultural adventure throughout every region of Spain. It's an easy-going gathering spot where guests can enjoy typical food and drink from Spain at any time of the day or night.

The Candon Kids at SER's facade
The Candon Kids at SER's facade

THE FOOD: History and tradition are an important part of SER. For that reason, our menu respects the traditional cuisines of Spain. Rather than innovate, we prefer to renovate. Using the modern techniques of today, we add a dash of our own flavors to the timeless (not to mention mouth watering) recipes of our mothers, grandmothers, and even great grandmothers. The result is a simple, yet delicious and unique menu with a variety of dishes that vary depending on the freshest and seasonal ingredient we find at the market.

THE VIBE: Everything about SER from service to decor and ambiance transmits the feeling of a second home....a comfortable dining room or kitchen counter for everyone who walks into our doors--neighbors, industry "family", lovers of Spain and those who are just plain hungry and thirsty for some good, hearty comfort food and drink.

good bones, but needs some lovin'...
good bones, but needs some lovin'...

THE NAME: SER is the Spanish verb for "to be." At SER we want our guests to be who they want to be...be themselves...come dressed up to the nines, or come in with flip flops and bermuda shorts. We want our guest to be comfortable, at ease and relaxed. For us, SER also serves as an acronym for our vision and mission: food, service and ambiance that are Simple, Easy, and Real.

The beginning of our journey:  at The Taste of Arlington/Ballston BID Restaurant Challenge
The beginning of our journey: at The Taste of Arlington/Ballston BID Restaurant Challenge

WHY WE NEED YOUR HELP: Earlier this summer, we won the Ballston BID's Restaurant Challenge and began an amazing journey to make our dream of opening up a neighborhood restaurant a reality.  For as long as we can remember, we've been imagining a place where people from all walks of life could have hangout and enjoy home cooked meals that are approachable, simple and REAL.  A place where the environment is casual and laid back, yet the team delivers first class food, drinks and service to our guests.  

Luckily, the space we won was already a restaurant....it has awesome bones, tons of natural light but it needs a little sprucing up to make it a bit more alluring, comfortable and convey that homey feeling we want you to experience.  

The money we raise here we be used for the design and renovation of the place....for an open kitchen where you can watch the cooking magic happen before your very own eyes, patio furniture for those balmy, breezy spring days, tables, chairs, lighting, a new dishwasher (Christiana will really appreciate this!), an indoor herb garden, frames for our walls (with photos of friends, family and neighbors), linens, plates, glassware...you get it....this is sort of like a bridal registry for our new venture!  

We can't wait to see you at SER!
We can't wait to see you at SER!
 
Thanks in advance for ALL your support...every little dollar counts. xoxoxo Christiana

Risks and challenges

In the interest of full disclosure, major risks include being so hooked that you'll be coming to SER more often than the grocery store, gaining a few pounds (if you forgo the gym), and becoming a regular fixture at our bar or family table....don't tell us we didn't warn you ;)

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    Pledge $5 or more About $5

    a big bear hug and kiss from us

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    Pledge $10 or more About $10

    A SER car magnet....we hear it's the rage these days....;)

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    Pledge $25 or more About $25

    A sampling of our favorite appetizers and a special tour of the kitchen (and a car magnet!)

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    Pledge $35 or more About $35

    This was created especially for our dearest family and friends from out of town! A complimentary "Taste of Arlington" cookbook featuring momentos of our journey to become the Restaurant Challenge Winners, a SER car magnet...and a free drink when you come visit us (don't worry it doesn't expire!)

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    Pledge $50 or more About $50

    A Spanish tasting of assorted cheeses and charcuterie for one with Christiana and Javier and master sommelier Aurelio Cabestrero at the restaurant

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    Pledge $75 or more About $75

    A DIVINE tasting menu for one....we'll roll out the food and promise to dazzle your senses!

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    Pledge $100 or more About $100

    A Spanish tasting of assorted cheeses and charcuterie for two with Christiana and Javier and master sommelier Aurelio Cabestrero at the restaurant

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    Pledge $150 or more About $150

    A fabulous fall foliage ride on Chef Josu's pimped out Harley Davidson and a specially prepared meal by the Chef afterwards....

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    Pledge $150 or more About $150

    A DIVINE tasting menu for TWO! We roll out some of our favorite dishes and dazzle your senses!

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    Pledge $200 or more About $200

    A cooking class for two with our Chef inside SER's kitchen ...you'll be learning some of the best of the best recipes we own and then enjoying the meal afterwards

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    10 backers
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    Pledge $250 or more About $250

    "Mixologist for an Evening" ....channel the inner Tom Cruise in you and spend an evening behind our bar...have no fear, we'll show you the ropes before you shake up some tasty concoctions.. This includes dinner with our mixologist (how fun is that?) and an invite to the soft opening

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    Pledge $300 or more About $300

    YOUR name (you can go by a moniker if you prefer anonymity) on a wall, barstool, table or chair...or some other object at the restaurant ...imagine how extra cool you'll be in front of your friends and family! ;) Oh, and an invitation to our soft opening

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    Pledge $450 or more About $450

    A paella cooking "class" for you and FOUR of your closest friends, then enjoy your culinary creation at our kitchen counter...plus an invitation to our soft opening AND your name on a plaque in the restaurant!

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    Pledge $500 or more About $500

    Blind Tasting....be dazzled by our signature "blind" tasting menu for two---we'll blindfold you and you'll use your senses to discover what's on your plate....this is for your foodies out there! This includes an invite to the soft opening

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    Pledge $600 or more About $600

    An out of this world garden dinner party for 4 prepared by our extraordinary chef at OUR home PRIOR to opening AND an invitation to our soft opening

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    Pledge $1,000 or more About $1,000

    "Chef for a Day" ... you AND a friend get to shadow our awesome chef as he preps his exquisite creations and then dishes them out to our guests...at the end of your "shift," indulge in a five course meal for you AND a friend. Obviously this includes a car magnet, your name on a plaque at the restaurant, an invite to the soft opening and two chef's tasting menus for two!

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    Pledge $2,500 or more About $2,500

    Your Personal Chef/Dinner Party .... a five course tasting menu for EIGHT at your OWN home prior to restaurant opening...invite for 8 to the soft opening!

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    Pledge $5,500 or more About $5,500

    A DECADENT dinner party for 12 at SER's family table...you will work side by side with our Chef and sommelier to plan an exquisite menu that will WOW your guests from start to finish...this also includes a SER car magnet, your name on a plaque in the restaurant, an invite to our opening AND A CHEF'S TASTING MENU FOR 2 AT OUR KITCHEN COUNTER FOUR TIMES IN A YEAR.

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Funding period

- (60 days)