$38,188
pledged of $150,000pledged of $150,000 goal
355
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 14 2015 6:31 PM UTC +00:00
$38,188
pledged of $150,000pledged of $150,000 goal
355
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 14 2015 6:31 PM UTC +00:00

About

In partnership with The Plantrician Project, this course will focus on teaching the foundational cooking skills needed for long-term behavioural change, coupled with lifestyle education around nutrition and resources that will help users successfully face the many challenges inherent to dietary change.

 WATCH VIDEO: The Challenge Facing Healthcare Professionals

WATCH VIDEO: A Types of Foods You'll Learn to Make

What makes Culinary Rx different? 

This is a cooking skills-development and lifestyle tool designed to assist healthcare professionals in helping their patients or clients successfully transition to a predominantly or exclusive plant-based diet.

Culinary Rx is also much more than just a cooking and nutrition course. It is a comprehensive online program where healthcare professionals can:

  • create patient accounts
  • monitor participant progress and engagement levels
  • provide their patients with external health and culinary support
  • track pre-defined healthcare metrics
  • access ongoing research results from the Culinary Rx study
  • communicate with their patients via pre-coded points of communications on the Rouxbe platform 

The entire program, and all instruction, is managed and delivered by Rouxbe.

The Culinary Rx medical study with The Plantrician Project

We believe that cooking and basic nutrition education are life-saving skillsets that everyone on the planet should possess. That's why we have teamed up with The Plantrician Project and also formed our own Wellness Advisory Board to bridge the gap between cooking and health. 

Through the Culinary Rx course, healthcare professionals and their patients will be encouraged to participate in a on-going medical study (optional) in an effort to further strengthen existing evidenced-based research around plant-based foods and the positive impact they can have on overall health and wellness. The study will be conducted by our team of healthcare practitioners, alongside Rouxbe’s existing Wellness Advisory Board Members.

Research results from the Culinary Rx study will be shared in an open forum with all supporters and through various medical publications and at health and wellness conferences. Key results will also be shared with medical benefit providers with the hope of gaining approval to make culinary and nutrition education reimbursable by benefit plans.

Where do you take the course?

Our goal is to help make cooking and nutrition education accessible and affordable to every person on the planet who needs it. The Culinary Rx course can therefore be taken entirely online from anywhere in the world. Users can progress through the 60-day course on their own time at their own pace. If schedules permit, participants can also attend live online question and answer sessions with medical and wellness professionals. As a general guide, most users will spend between 4 to 5 hours per week learning. Of these 4-5 hours,  2 hours are roughly allocated to learning new cooking techniques and basic plant-based nutrition education through close-up instructional videos, and 3 or more hours will be spent cooking food that participants would eat daily anyway. 

WATCH VIDEO: Platform Tour

Below is a sample of our lesson architecture for illustrative purposes only. Please note that this represents a short live lesson on Rouxbe. The actual Culinary Rx course will have multiple lessons and cover basic nutrition content as well. 

Who is Culinary Rx for?

  1. People who have a health NEED:

People that need to change their diet due to a pre-existing health condition, or have a strong desire to re-chart their health through better food and nutrition literacy and cooking decisions but don’t know how to get started. They need a guide.

2.  Healthcare professionals:

Many health care professionals want to offer their patients or clients lifestyle medicine and dietary intervention advice but don’t have the time or expertise to help their patients/clients make the transition to healthier eating. Instead, they will simply prescribe Culinary Rx to their patients and let Rouxbe do the rest.

3. Companies that want to improve employee health & wellness: 

While not the core focus of this initial crowd-funding effort, Culinary Rx can be fully co-branded to provide in-house culinary wellness programs for employees. 

WATCH VIDEO: The Backwards System We Need To Fix

 WATCH VIDEO: The Greatest Untold Story That Needs To Be Told

WATCH VIDEO: Standard American Diets Hurt Us In So Many Ways

Why is this needed? 

It’s no secret; the world is in a downward spiralling health crisis. Heart disease, diabetes and obesity have become a global epidemic. According to the World Health Organization, one third of WORLD’s population is now either overweight or obese. According to the CDC, this year in the US alone, over 600,000 people will die from cardiovascular disease. 

The Mayo Clinic reports that over 70% of the US population now take prescription drugs. Medical systems are being strained to the breaking point and people are literally eating themselves into early graves. 

We have to stop focusing on disease treatment and re-focus our energies toward preventative and prescriptive programs that attack the root cause of disease before it occurs. 

Cooking education is one of the key missing ingredients to achieving such a behavior shift. Food first.

WATCH VIDEO: Obesity Trends Among U.S. Adults

Do you have to be exclusively plant-based to participate?

No. While Culinary Rx teaches people how to prepare delicious plant-based foods, the techniques taught (e.g. knife skills, moist- and dry-heat cooking, steaming, etc.), are applicable to cooking a variety of foods. Those wishing to include animal products in their diet can use the course as a complement to their existing diet or simply to increase their frequency and consumption of plant-based foods everyday. It is entirely up to each participant. 

Why use Kickstarter? 

Crowdfunding will provide the quickest path to getting Culinary Rx to market. We can’t wait any longer for healthcare reform. Too many lives are at stake. There is already sufficient evidence to support plant-based diets as a way to improve health. While not all healthcare practitioners agree on the exact same dietary approach, most will agree that incorporating more plant-based foods into the diet will help improve personal health. 

As culinary educators, physicians and healthcare practitioners, we have always imagined a day when healthcare professionals would have the tools and tested turn-key solutions to prescribe nutrition and culinary education to their patients; a simple, accessible way of educating that can result in the prevention, or possibly even reversal of, many of the preventable, chronic, degenerative diseases that plague our nation and much of the world. 

The reality we currently face is that physicians and other healthcare practitioners receive little, if any, training in nutrition or cooking. At the same time, chefs and culinary educators, who should be regarded as key holders to health, often lack the fundamental knowledge of plant-based and health supportive nutrition education. There is a void that needs to be filled that bridges both worlds and brings culinary and nutrition education into the global health conversation.

How will funding be allocated?

We are looking for your support to raise $150,000 US to complete the Culinary Rx course and the supporting platform and medical study framework. These funds will enable us to fast-track the entire program for up to 1,000 patients this spring (2015). We’ve already invested several million dollars in our content and platform, but there is still a great deal of work to do to elevate food, cooking and nutrition as a primary forms of healthcare intervention. The majority of funding will be allocated to the development and launch of the medical research study and to support study participants. Tracking corresponding health results through the comprehensive medical research study will be ongoing, with data presented by the end of 2015. Food is medicine. Let’s prove it together!

Looking beyond the initial goal

While we will be extremely pleased to reach our campaign target, our team is excited about the prospect of leveraging our internal healthcare networks to significantly exceed this level of funding. By exceeding our goals, we will be able to extend our scalable platform and Culinary Rx solution to help more people and more organizations in multiple languages. Most importantly, the more supporters we attract, the more profound our message will be to healthcare insurers, governments and healthcare providers that food IS medicine.   

Everyone has felt the impact of disease and ill-health in some way- whether through loved ones we have lost or our own health struggles. Many lifestyle-related diseases could be prevented or improved with simple, impactful food choices and culinary and nutrition education. Access to this education needs to be available for all. Culinary Rx will provide this.

Risks and challenges

While risks associated with this project are minimal, basic complications related to development could arise which is typical for online development, such as delay in delivering content or complications obtaining video requirements in order to launch.

The challenges that may be presented with facilitation and collection of data to publish results from a research study would include a number of factors we are prepared to troubleshoot with the necessary support and tools. Data collection, coordination of data analysis and variations in engagement and compliance by participants could occur, but this is strongly related to the support and encouragement from the health practitioners prescribing the program. We will continuously endeavor to provide practitioners with ongoing technical and culinary support needed to ensure that our network of practitioners remain committed and motivated to support and communicate with participants.

We understand that crowdfunding is new to many of our supporters and we recognize that each and every pledge is a reflection of your belief in us and the Culinary Rx mission.

We will do everything in our power to fulfill our commitment to you and to the practitioners and patients who need this program. Failure and non-completion of this goal is not an option for us. We will not let you down.

Together we will make this much needed project come to life.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    SUPPORTER PLEDGE
    Your voice matters! We want to send a strong message to governments and insurers that your health matters, and that you feel strongly that cooking and nutrition education should be prescribable. If you agree with this, please consider supporting Culinary Rx to strengthen our position as we try to reform healthcare.

    You will be listed on a featured "Culinary Rx Wall of Contributors" page on the Rouxbe website showcasing all of the amazing people that supported our collaborative effort.

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    Pledge $20 or more About $20

    RECIPE E-BOOK PLEDGE
    For a pledge of $20 or more you will receive a beautiful full color downloadable cookbook featuring a collection of Rouxbe's top 50+ favorite plant-based recipes, including commentary and tips from Chef Chad Sarno and other Rouxbe chef instructors.

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    Pledge $50 or more About $50

    PARTICIPANT PLEDGE
    You will receive one of the first seats in the inaugural Culinary Rx course once launched. This will include live web events with Rouxbe chef instructors and healthcare professionals, along with a high level of instructor support throughout your course.
    (Includes downloadable cookbook)

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    Pledge $300 or more About $300

    Culinary Coaching Session with Chef Chad Sarno

    Pledging this amount secures you a one hour Skype or phone consultation with VP Plant-Based Wellness for the Rouxbe Cooking School, Chef Chad Sarno. Trying to get your plant-based business of the ground? Want to learn more about how to work with plants in the kitchen? Talk food alongside Chef Chad for an hour as he answers your questions and helps you elevate your plant-based culinary skills! Receive a seat in the Culinary Rx Course, plus the Rouxbe Plant-Based Recipe E-Cookbook.

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    Pledge $450 or more About $450

    One on One 30 minute Physician Nutritional Wellness Consult With Dr. Michael Klaper

    Spend 30 minutes with Rouxbe Wellness Board Advisor Physician Dr. Michael Klaper (doctorklaper.com) in a personal, one-on-one plant-based nutrition consultation with one of the world’s foremost experts on plant-based wellness. Also receive a seat in the Culinary Rx Course and the Rouxbe Plant-Based Recipe E-Cookbook.

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    Pledge $500 or more About $500

    HEALTHCARE PROFESSIONAL PLEDGE
    At this pledge level, you will be given 15 seats to provide to your patients or colleagues in the Culinary Rx course. We will create a co-branded personalized experience for your block of seats and we will provide you with admin access to view your participants' progress.
    (Includes downloadable cookbook)

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    Pledge $650 or more About $650

    One On One 1 hour Physician Nutritional Wellness Consult With Dr. Scott Stoll

    For this amount, you will receive a one hour nutrition and lifestyle consultation with Plantrician Co-Founder Dr. Scott Stoll that will get you started on the road to plant-based wellness, plus a seat in the Culinary Rx Course and the Rouxbe Plant-Based Recipe E-Cookbook.

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    Pledge $1,000 or more About $1,000

    GOLD SPONSOR PLEDGE
    You may not want to participate but you would like to support others and the Culinary Rx mission to reform healthcare. This gold level pledge will sponsor 30 seats in the Culinary Rx course for those that need to improve their health but might not be able to afford it. We can acknowledge your contribution or keep it anonymous. Your pledge will help dramatically improve the health and wellness of those in need of this life-altering culinary and nutrition education.
    (Includes downloadable cookbook)

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    Pledge $1,200 or more About $1,200

    PROFESSIONAL PLANT-BASED COURSE TUITION PLEDGE

    With your pledge at this level you will not only be supporting the development of this initiative and receive a seat in the Culinary RX course when ready, but you will also receive a full scholarship that covers tuition for one seat in Rouxbe’s Professional Plant-Based Certification Course. View the course syllabus here: Rouxbe.com/plant-based
    (Includes downloadable cookbook)

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Funding period

- (30 days)