About this project
People I’ve Loved is a small print shop based in Oakland, California, founded by women working together to make art objects that inspire human interaction and hope for our shared future. We specialize in home goods, prints and greeting cards with a focus on positivity, productivity, and communication.
We believe in our business and have watched it grow over the past 2 years into a 2-person company with products in over 150 stores in 29 states, and 7 other countries! Right now we're facing growing pains. We're cramped in our space and barely have room for a much needed third team member. We are committed to hosting creative job opportunities that pay a living wage, and funds from this campaign will be used to raise our cash flow during the expansion, allowing us to secure a space and get us started with another employee.
We currently rely on an off-site studio to do some of the production as our studio can only hold the one large press that we have, with no room to expand. Being that we're in the Bay Area, space is at a premium, so after much research and number crunching, we are looking for 1000 sqft at a cost of $1-2/sqft for our print shop, which will give us enough space to work, with room left over to invite you over to print!
We have a ton of great rewards to offer for all levels of donation. From greeting cards to custom wedding invitations, the rewards are a sampling of some of our best selling items. To see the rewards up close, CLICK HERE, and stay tuned because we will be adding one of kind works as the campaign continues!
For up-to-the-second information about People I've Loved, follow us on instagram!
Risks and challenges
We are prepared for a busy season between now and the end of 2015, and know that we will be working longer hours until then. With a successful kickstarter campaign, we will immediately need to hire someone that can alleviate some of our work load and process rewards with us. With this 3rd employee, we have projected a two week turnaround for most rewards, but have built in some extra time in case other business overwhelms us. We are promising a delivery by December 24th, but realistically believe most things will be shipped by November 20th. We already have contacts for the position and a couple people interested in helping with production.
In preparation for moving forward with our studio expansion, we have spoken with several of our colleagues in the Bay Area print community about challenges they have faced with running a print shop, and are strategizing to deal with those challenges, and using that knowledge to avoid pitfalls. There are more costs that we will face when we move out of our current space (rent, utilities, insurance, etc.), but we are already setting money aside and predicting yearly costs so that we have funds to keep the business afloat and thriving.
To sustain our business after we have moved, we have built-in a space for hosting classes and workshops to offset the new costs associated with the move and act as a new revenue stream for People I've Loved.
The aim of expanding the studio is for us to create a space where we can become proficient with and experiment with new tools, and also make room for our staff to learn the production side so that we can continue to grow the business. We met while in the master of fine arts program at the San Francisco Art Institute in 2008. For us, the learning component is multifaceted. It has been a true challenge to couple our skills as fine artists with the knowledge it takes to run a sustainable workshop. We are constantly pushing the limits of what is considered “art” and how these objects/prints can interact with people in various environments, beyond the traditional gallery setting. With our background loaded with craft and historical knowledge, we are able to experiment with the boundaries of traditional printmaking. By intermingling classical process’ with new techniques and technological advances, we learn and grow, as people, artists and members of the community.Learn about accountability on Kickstarter
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