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The most environmentally friendly water filter, built to wage war on single use plastic.
The most environmentally friendly water filter, built to wage war on single use plastic.
669 backers pledged £46,451 to help bring this project to life.

About

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Phox V2 - The World's Most Eco Friendly Water Filter

£46,451

669

We are here to provide a solution to an ever increasing single-use plastic problem. Our planet is overflowing with plastic bottles, used for a matter of minutes but creating waste for centuries. 

Our filters turn tap water into electrolyte rich water and our bottles carry it everywhere sustainably. 

Water filtration is key to overcoming the growth of bottled water, but our industry has it's own environmental problems. In your standard water filter, you need to throw away your cartridge every 30 days. 

So we created an innovative solution that will not only provide great tasting water but reduce plastic waste. 

While some traditional filter brands have recycling schemes in place, the carbon footprint of this journey is circumvented by our refillable filter - avoiding all of these unnecessary steps.





Simple innovations are the best. With 100 million cartridges going to landfill or worse each year, it made total sense to find a way to make cartridges last as long as the pitcher.

Tap water commonly carries chlorine, lead, heavy metals and pesticides among many more. Let our filter take care of these, so your body doesn’t have to. 

Tap water quality can fluctuate between locations based on factors like hardness, differing contaminants and even fluoridation. One filter does not fit all. That is why we have provided two different packs which can filter to your water needs. Some people just want cleaner and softer water, while others want clean water with added minerals for an alkaline pH. 

Take Your Pick!

Making sure you receive your filters on time is our priority. Our neat refill packs are ideal for letterboxes.

We're ‘all in’ on operating as an environmentally conscious brand, so having a material that was eco-friendly was important to us. 

We sourced a recycled plastic that means we don't have to bring new materials into the world and coupled it with eco-friendly glass. 

Scroll down to read more about our environmental commitments!

To help reduce our carbon footprint, we focused on sourcing companies locally in the UK. The manufacturing, packaging, design and distribution of the V2 is all done within a 50 mile radius of our office in Glasgow. Our filtration media is made in England.

Phox V2 Jug

  •  Overall height: 30 cm 
  •  Overall weight: 1.2 Kg
  •  Diameter of glass base: 12 cm
  •  Reservoir volume: 0.75 L
  •  Glass pitcher volume: 1.5 L
  •  Time of Filtrate: 8 Minutes

Materials

  •  Reservoir: Polypropylene (PP)
  •  Pitcher: Glass
  •  Base: Thermoplastic Elastomer (TPE)

Refillable Cartridge 

  •  Overal height: 8 cm
  •  Diameter:  6.5 cm
  •  Material: Polypropylene (PP)

It has taken us more than 18 months to get here. Through many iterations and prototypes we created a better & more eco-friendly way to hydrate.

 After five concepts and three 3D prints we honed in on the final design.

Water filtration is not new to Phox. We previously created a successful V1 water filtration jug. From this experience we've gained a lot of feedback and we've used it all to design a better, more sustainable product. 

Risks and challenges

We have planned for a successful campaign, achieving our goal allows us to purchase the injection mold tooling that lets us to manufacture the product for all of you lovely people.

The tooling takes around 2 months to make and we have allowed a further two month to get the manufacturing process in place before fulfilling orders. We are reliant on manufacturers, packaging suppliers and logistics providers who we rely on to help us achieve our August delivery date. We understand things can go wrong but if the timeline changes you will be the first to know.

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

The tooling takes around 2 months to make and we have allowed a further two month to get the manufacturing process in place before fulfilling orders. We are reliant on manufacturers, packaging suppliers and logistics providers who we rely on to help us achieve our August delivery date. We understand things can go wrong but if the timeline changes you will be the first to know.

We have built our refill cartridge to last as long as the jug. In intense conditions the product is built to last at least 3 years without losing its aesthetics.

Reusability and recyclability

Traditionally water filter cartridges are disposed of on a 30 to 60 day basis. We realised how waste-full that really was. Shocked to realise that 100 million cartridges go to landfill each year, we committed to being the solution not the problem. Our cartridge is refillable/reusable. Our jug is made of recyclable plastic and we intend on having a recycling scheme which allows customers to send their jug back to a recycling plant at end of life. The glass part can go in any local glass collection bin (or reuse it at home).

Sustainable materials

We have focused on curating a cradle to consumer supply chain that doesn't rely on any single use plastic, its our mission after all. Our packaging is made from recycled card and kraft paper, no styrene or plastic lining in sight. It all goes in the recycling bin.

Sustainable fulfillment and distribution

Traditional filters don't fit through the letterbox, that leads to missed deliveries and second attempts which increases the carbon emission of the delivery cycle. Our filters are lighter and as they fit through the letterbox, there's no need for second attempts. We can utilise carbon efficient delivery paths like Royal Mail.

Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge £5 or more About US$ 6

    Welcome to the Phox Community

    Thank you for the support! We will keep you updated on our campaign.
    We will slap the bottled water guy again with the fake fish. 

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    Pledge £45 or more About US$ 57

    SUPER EARLY BIRD - 48 hours

    60% DISCOUNT | 48 HOURS ONLY
    Amazing offer for our early adopters, we appreciate you!

    Bundle Retail Value £115

    Includes:
    • Phox v2 Jug
    • Silver Phox Go Bottle
    • 12 Month Refill Pack
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    Reward no longer available 299 backers
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  3. Reward no longer available

    Pledge £45 or more About US$ 57

    Phox V2 Starter Kit

    Receive your own Phox V2 Jug, with a three month refill pack.

    Includes:
    • Phox v2 Jug
    • 3 Month Refill Pack
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    Reward no longer available 7 backers
    £
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  4. Reward no longer available

    Pledge £45 or more About US$ 57

    Phox V2 - Early Bird Special

    Receive your very own Phox V2 Jug, with a 12 month refill pack. RRP £91

    Includes:
    • 12 Month Refill Pack
    • Phox v2 Jug
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    Reward no longer available 73 backers
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  5. Select this reward

    Pledge £45 or more About US$ 57

    Phox V2 - Early Bird

    Receive your own Phox V2 Jug, with a six month refill pack.

    Includes:
    • Phox v2 Jug
    • 6 Month Refill Pack
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    56 backers
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  6. Reward no longer available

    Pledge £75 or more About US$ 95

    Phox V2 '1 Year' Kit

    The annual pass! Receive your own Phox V2 & filters through your letterbox for 12 months.

    VALUE OF £91

    Includes:
    • Phox v2 Jug
    • 12 Month Refill Pack
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    Reward no longer available 2 backers
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  7. Select this reward

    Pledge £99 or more About US$ 125

    The Phox V2 Buddy pack

    For you & a friend.

    Sharing is caring. We all know someone who likes (or needs) to cut out single use plastic!

    VALUE OF £150

    Includes:
    • Phox v2 Jug
    • Silver Phox Go Bottle
    • 3 Month Refill Pack
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    7 backers
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  8. Select this reward

    Pledge £109 or more About US$ 138

    Phox For Life ❤️ (Best Value)

    Get a Phox V2 Jug and a lifetime subscription to Phox Refills. This is a Kickstarter exclusive offer to our amazing early adopters. Refills delivered for as long as you use the Jug.

    Includes:
    • Phox v2 Jug
    • Lifetime Refill Subscription
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    Limited 140 backers
    £
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  9. Select this reward

    Pledge £118 or more About US$ 150

    Phox For Life ❤️ (Best Value) + Bottle

    Get a Phox V2 Jug and a lifetime subscription to Phox Refills. This is a Kickstarter exclusive offer to our amazing early adopters. Refills delivered for as long as you use the Jug.

    Includes:
    • Phox v2 Jug
    • Lifetime Refill Subscription
    • Silver Phox Go Bottle
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    Limited 70 backers
    £
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  10. Select this reward

    Pledge £180 or more About US$ 228

    Personalised For the Family

    We want the whole family to drink clean!
    Get a personalised experience, from the jug to the bottle and even packaging. It's made for you.

    VALUE OF £257

    Includes:
    • Personalised Phox V2 Jug
    • Personalised Silver Phox Go Bottle
    • 12 Month Refill Pack
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    0 backers
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  11. Select this reward

    Pledge £309 or more About US$ 392

    Phox Ambassador Pack

    37% RETAIL DISCOUNT | Share the benefits of Phox with your community.

    Includes:
    • 10× 3 Month Refill Pack
    • 10× Phox v2 Jug
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    0 backers
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  12. Select this reward

    Pledge £850 or more About US$ 1,077

    The Ultimate Phox Fan

    42% DISCOUNT | RETAIL AT £1470
    Become an Ultimate fan, spreading the message of plastic reduction.

    Includes:
    • 30× 3 Month Refill Pack
    • 30× Phox v2 Jug
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  13. Select this reward

    Pledge £1,225 or more About US$ 1,552

    The Phox Vendor Pack

    50% DISCOUNT | RETAIL AT £2450
    Become the first Phox V2 Vendor!

    Includes:
    • 50× 3 Month Refill Pack
    • 50× Phox v2 Jug
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Funding period

- (35 days)