Juicys Gallery is a pop-up exhibition platform and virtual gallery space based in New York City. In response to the astronomical real estate prices of New York, Juicys Gallery utilizes the affordability and ubiquity of the self-storage industry to create temporary gallery situations. By transforming the self storage unit into an art gallery, Juicys offers young and emerging artists an opportunity to showcase their work in an alternative environment. Free of the monetary constraints that typically slow a traditional gallery, Juicys Gallery is able to focus on fostering a unique relationship with the local arts community through dynamic programming and cultural events. Capitalizing on the self-storage industry's pervasiveness in NYC, Juicys Gallery will hold an exhibition in a different neighborhood every month. In addition to a transient physical presence Juicys Gallery also entertains a website gallery space where artists working on computer and web-based projects are able to visualize an exhibition. Juicys Gallery will be programming one month solo exhibitions starting in February 2014. Artists scheduled to show in 2014 include:
Lily Wong - www.lilylilywongwong.com
Keith Allyn Spencer - www.keithallyn.com
Flannery Silva - www.romantica1fem.info
The donations we receive from kickstarter will be used to produce shows during the 2014 season. This includes rent for the storage unit, lighting and display materials, shipping of artwork, and printing promotional material.
Please visit our website www.juicysgallery.info for more information on current shows and how to book an appointment
Risks and challenges
The risks involved in this project mostly center around the reception from the self storage business and its employees. I have met with a representative from Manhattan Mini Storage who was extremely supportive of the project, however I do not expect this to be the universal reaction. In the case that a complaint is filed against me and/or the gallery I will simply move the exhibition to another facility. Because the exhibitions only last a month and there is such an abundance of storage facilities in all 5 boroughs one eviction is simply a hiccup. The list of potential spaces is essentially endless.Learn about accountability on Kickstarter
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