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$11,496 pledged of $20,000 goal
backers
$11,496 pledged of $20,000 goal
backers

About this project

Hi, I am Taylor Morgan! In a way, I feel like I have lived two separate lives. In my first life, I was consumed by dance. My mother owned a dance studio and I spent my whole childhood there. It was all we did and I loved it. In my second life, i have pursued my passion for fashion design. I am constantly designing and creating things I love.

What Makes Cove Unique?

The Dancer/Designer Combo: Knowing how dancers move and understanding how clothes are constructed gives us a HUGE advantage. I am able to engineer dancewear that is both comfortable and functional for the dancer.

Unique Sense of Style: The designer in me LOVES to make beautiful things. It doesn't matter what it might be, if I am designing it, it will embody a clean classic style. With Cove's dancewear you, your students, or kids will be ready to train in style!

Don't Forget About the Men!: The men sometimes get overlooked in the dance world when it comes to dance clothes. We plan to change that and focus on their needs and desires as well. Men like to be fashionable too!

What We Plan to Do with Your Help?

Production: The bulk of the funds will go towards Cove's production. At Cove we don't like to cut corner's and we vow to use quality materials and execute quality construction; something that can be overlooked.

Creative/Online Development: Our website will be designed and built out for everyone to have access to Cove's stylish dancewear.

Travel: In addition to our online marketplace, we plan to travel on weekends to make appearances at dance conventions to sell our products to dancers in person, and to get the word out about Cove.

Rewards!

$10 or more: One of the first things we wanted to do was incorporate our backers into the design process. We truly appreciate your help and think it would be great to have your input as we finalize our first collection. You will be able to log into our website (we will send you a special link at the end of the campaign) and vote on your favorite designs, pre-production. We hope you will become apart of the creative process.


$50 or more: You will receive an 11x17 print of Cove designs, hand illustrated by me! Printed on quality card stock paper, this will serve as a fun piece in your home and be a constant reminder of the big role you played in helping Cove get started!

Risks and challenges

As a fashion designer in the industry, I am very familiar with the risks and challenges that come with running and producing a clothing brand. But I am also familiar with how to help make sticky situations better!

The biggest challenge will always be production. It is the part of the process where you truly have to depend on another party to help produce your clothes the correct way and in a timely manner. To help minimize potential for error, I plan to personally make each and every pattern so that it fits the way I designed it. Also, having my product produced here in NYC where I live, will help because I can communicate directly with production and oversee the work from start to finish.

There will always be curve balls thrown at you when running your own business, but at the end of the day we will always find a way to make everything come together!

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    You will become part of the creative process! Receive a special link to our website and see inside Cove's design process before the designs are finalized. You will be able to screen the designs, vote on your favorites, and express your ideas. It would mean a lot to us to be able to incorporate our backers into the creation of the first Cove collection!

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  2. Select this reward

    Pledge $50 or more About $50

    You will receive a color print of a hand rendered illustration showcasing 6 fashion croquis dressed in original Cove designs before they even go into production. Illustrated by Taylor Morgan herself, it is printed on an 11x17 high quality card-stock photo paper, and sent to you for your generous donation!

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    27 backers
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    Learn more about accountability.

Funding period

- (30 days)