Do you ever wish there were a little more fashion options in the activewear arena? Say, a go-to brand you could expect to not only have high-quality fabrics that essentially feel like butter on your skin, but who also went above and beyond the same basic designs? An activewear brand that was just as reflective of your sense of self and sense of style as your street clothes are - so that you could feel like you ALL the time, and not just after you work out?
This is why we're here. Forget the neon. Forget the florals. Our fashion-focused collections are designed to empower, helping you showcase the inner light and power you already possess.
Cove was first successfully funded here, on Kickstarter, 3 years ago. At that point, after coming from a professional dancing career and designer job in NYC, our CEO and founder, Taylor Morgan, merged her two worlds and launched Cove as a fashionable dance wear brand. Then at the beginning of last year, following her intuition, she began to pivot again. This time into activewear.
Now, Cove is in the rebranding stages, developing into what it was always meant to be: not just an activewear brand, but an invitation. To become better, achieve more, push boundaries, and rise to our fullest potential.
To initially launch this rebrand, we started with the basics: classic, high-waisted, second-skin, best leggings of your life kind of leggings. Then we added elegantly designed, hyper-flattering bra tops, muscle tees, and a cool black and white jacket because as we all know, black and white is life.
But we're just getting started. These basics are the foundational pieces of what will become collection after collection of activewear that will leave you feeling inspired, feminine, empowered, energetic, and ready to rise.
And here's where you come in ...
We are currently in the middle of production on our very first complete collection, set to launch this fall. Our gorgeous fabrics are from France and exactly what you'd expect French fabric to feel like. Imagine them with us for a moment. That's right. They're butter.
Each piece was designed with a fresh new take on activewear for the style-conscious woman, perfectly tailored to flatter the female form. And we haven't even mentioned the colors! Super tested, extremely durable, detail-obsessed, and flawlessly designed, every piece in this line is one that you can return to time and time again, knowing that it will always inspire you to Rise Up in your life.
We have big big dreams for this line. We are planning to be found in your local Nordstrom, and online at Shopbop, Carbon38, and other major retailers. We just need that one last production boost, and we'd be so grateful if you wanted to be part of making this come to life.
The bulk of the funds will go towards Cove's production. At Cove, we never cut corners and use only the highest quality materials. We will also use the funds to move towards further online development.
Join us on this adventure! We can't wait to watch it come alive with your support!
Our rewards will be dependent on what tiers we hit:
TIER 1 - $5,000
Pledge $1 or more
Our never ending, heartfelt, eternal gratitude. Thank you!
Pledge $40 or more
While supplies last, you will receive our best-selling triangle mesh crop-top. These are regularly $50 so get them at a discount here with our sincerest thanks for your kind donation. Comes in S, M and L. These are currently in stock so they will ship right away!
Pledge $70 or more
While supplies last, you will receive a pair of our best-selling high waisted leggings in black or navy. These fly off the shelves at $85 so receive 18% off here, and our sincerest thanks for your kind donation! Available in sizes S, M, and L. These are currently in stock and so they will ship right away.
Pledge $110 or more
For your generous donation, you will receive a Cove combo - a bra top and a pant of your choice! $140 value!
Pledge $111 or more
You have our deepest gratitude for making this dream come to life! You will be able to select your reward from the first tier, or you can select a new item as it is released within the second and third tiers.
TIER 2 - $20,000
Brand new rewards will be released! We will release a new item to be available for purchase, as voted on by our instagram community!
TIER 3 - $50,000
Limited edition colors will be released!
Risks and challenges
As a fashion designer in the industry, Taylor is very familiar with the risks and challenges that come with running and producing a clothing brand. The biggest challenge will always be production. It is the part of the process where you truly have to depend on another party to help produce your clothes the correct way and in a timely manner. To help minimize potential for error, we plan to personally make each and every pattern so that it fits the way we designed it. Also, having our patterns and samples produced here in the states will streamline the process so we can work in-person with the design and production team and oversee the work from start to finish.Learn about accountability on Kickstarter
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