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PieLab's video poster

Neutral Place + A Slice of Pie = Conversation = Ideas + Design = Positive Change Read more

Greensboro, AL Food
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pledged of $10,000 goal
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This project was successfully funded on November 1, 2009.

Neutral Place + A Slice of Pie = Conversation = Ideas + Design = Positive Change

Greensboro, AL Food
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About this project

PieLab– the vision of 14 young Project M designers, is transforming from pop-up experimental pie shop to permanent downtown eatery in Greensboro, Alabama. This expansion will elevate our level of engagement among the residents of Greensboro and the surrounding area of Hale County. The new space will be equipped with a full service kitchen, a community-focused design studio, as well as classroom space which will be used to train local youth through the Youth Build program.
Project M, founded by John Bielenberg in Belfast, Maine, is a group of designers, writers, and photographers brought together from around the world to challenge the conventions of design, and think wrong about how their talents can be used for the greater good.
Greensboro is most often recognized for its location in Hale County, one of the poorest in America, and for the architecture projects designed and built by the Rural Studio at Auburn University. At PieLab we hope to bring out the heart of Hale County by uncovering the ideas, stories, aspirations and talents of this underserved community. We also hope that through fostering conversation between neighbors at PieLab, we can provide a neutral and open forum for members of the community to expose and discuss some of the deep-rooted issues that still segregate this rural southern town.
Now that it has been cleaned and gutted, we're ready to build out our new space on Main Street. Though we've been very resourceful, salvaging much of our materials from thrift stores and scrap piles, there are many items that we still need.
In an effort to acquire these items, we're asking you to Invest in Pie by making a monetary donation in the amount of your choosing. All proceeds raised will be used to cover the costs of opening and operating the new shop and design studio. At PieLab, we believe that a united community is an empowered community, and when people feel empowered good things start to happen. Take part in a good thing.
Follow our process of building out the new space on Flickr.


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  • You selected
    Pledge $10 or more

    22 backers

    A coupon for one free slice of pie from Pie Lab.

  • You selected
    Pledge $50 or more

    8 backers Limited (12 left of 20)

    A PieLab t-shirt printed by the PieLab staff themselves.

  • You selected
    Pledge $100 or more

    23 backers Limited (57 left of 80)

    One original limited edition screen-printed Pie Lab poster designed by Oliver Munday.

  • You selected
    Pledge $250 or more

    0 backers Limited (7 left of 7)

    An assortment of awesome Puma swag (gear).

  • You selected
    Pledge $500 or more

    3 backers Limited (7 left of 10)

    A pie will be created, named, sold, and eaten in your honor. You will also receive a personal certificate/recipe immortalizing your donation.

  • You selected
    Pledge $1,000 or more

    1 backer

    Hang out with design-hipsters, Dan and Andre of Dress Code NY, for an entire day! Includes beer and a massage by Dan (he has strong hands.)

  • You selected
    Pledge $1,001 or more

    0 backers Limited (1 left of 1)

    Receive a copy of Spoon's upcoming CD signed by Britt Daniel; album artwork designed by Christian Helms of The Decoder Ring. Also, receive a Matt’s El Rancho taco signed by Christian Helms himself (consume to temporarily absorb his graphic design skills!)

  • You selected
    Pledge $5,000 or more

    0 backers

    You will be flown to Greensboro, AL for the November 28th grand opening gala of PieLab. Upon arrival you will be fitted with your own PieLab apron and then receive a personal baking lesson from our star pastry chef; baking the pie of your choice.


Funding period

- (43 days)