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$1,611 pledged of $15,000 goal
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By Jordan Mitchell
$1,611 pledged of $15,000 goal
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About

“I would feel more optimistic about a bright future for man if he spent less time proving that he can outwit Nature and more time tasting her sweetness and respecting her seniority.” ― E.B. White, Letters of E. B. White

The History

Mammal’s ‘Man vs. Bear’ logo came about while working on an editorial illustration for the first issue of San Diego based arts and culture magazine, RE:UP, in the summer of 2003, with a reference from Gary Benzel (Green Lady, HunterGatherer and Igloo Shop). At that time, I already had a t-shirt line called Eugene. While the Eugene line was gaining a modest following, it wasn’t getting the response I hoped for. Though the ‘Man vs. Bear’ design ultimately wasn’t selected for the editorial, I realized that this new logo, when combined with an appropriate name, could be the basis for a meaningful brand. Mammal was born.

Robin Williams wearing an original Mammal Crest t-shirt in the June 2004 issue of Los Angeles magazine. He purchased the shirt at the Giant Robot store in San Francisco.
Robin Williams wearing an original Mammal Crest t-shirt in the June 2004 issue of Los Angeles magazine. He purchased the shirt at the Giant Robot store in San Francisco.

The Meaning Behind The Name And Logo

To me, the brand and visuals represented an experiment. The name was inspired by the idea of people wearing shirts that label us exactly as we are… Mammals. Which reaffirms our place in nature on an even plane with our fellow mammals. The irony of Mammal is that while humans are supposed to be more evolved and civilized than other mammals, we tend to be less so in many ways, doing more damage to each other, the creatures and the earth we share. The inspiration of the ‘Man vs. Bear’ silhouette supports the idea behind the name and emphasizes man’s tendency to fight an uphill battle to control nature. Mammal runs contrary to mankind’s conception of superiority based on power and intelligence. Mammal offers an alternative viewpoint. Our power and intelligence are most effective when blended with our unique traits of fallibility and vulnerability.

Then

December 2002 Transworld Surf Business interview while working on my first line, Eugene.
December 2002 Transworld Surf Business interview while working on my first line, Eugene.
Omarion wearing a Mammal t-shirt he bought from Brooklyn Projects in LA on MTV's TRL.
Omarion wearing a Mammal t-shirt he bought from Brooklyn Projects in LA on MTV's TRL.

Now

http://business.transworld.net/144927/features/upstarts-mammal/

Colaboration with Girl Skateboards for their 20th anniversary
Colaboration with Girl Skateboards for their 20th anniversary
Asia Lee Henry. Photo: Paul Nett
Asia Lee Henry. Photo: Paul Nett
Pop-up shop at the Hotel 1171 store in Downtown LA
Pop-up shop at the Hotel 1171 store in Downtown LA
Lifelong friend and professional skateboarder, Kyle Leeper.
Lifelong friend and professional skateboarder, Kyle Leeper.
The Oceanside High Surf Team, sponsored by Mammal
The Oceanside High Surf Team, sponsored by Mammal
Mona Tavakoli and Jason Mraz
Mona Tavakoli and Jason Mraz
Launch party with Lakai Footwear at Port in Long Beach
Launch party with Lakai Footwear at Port in Long Beach

About The Founder

Mammal is the creation of Jordan Mitchell, a lifelong resident of San Diego’s North County. Jordan's passion for drawing logos and creating brand names started early on giving Jordan his first taste of bringing ideas to life while attending a San Dieguito High School screen printing night class. Soon after, he got practical experience with his first job screen-printing skateboards for Planet Earth Skateboards. After leaving Planet Earth, Jordan worked with various creatives, designers and brands that included an internship with Shepard Fairey. Though lacking computer design experience, he would draw Planet Earth designs and submit them to Chris Miller. After Chris encouraged Jordan to learn computer design, he secured design jobs with Nixon, Clive and ultimately a full time position at Sole Technology.

Jordan has worked for well known brands in the Action Sports industry including: Planet Earth, Adio Footwear, Holden Outerwear, Etnies, éS, Emerica, Thirty Two, Girl Skateboards, Chocolate Skateboards, Royal Trucks, Fourstar Clothing, Lakai Footwear, DC Shoes, Roxy, Vans, Popwar Skateboards, Thalia Surf, Clive Bags, Nixon Watches and Spy Optic as a Graphic Designer and Art Director, either in-house or as an independent contractor.

Thank you

Thank you so much for listening to my story and vision for Mammal. I appreciate your consideration in supporting my Kickstarter campaign. Your support will help me achieve a lifelong dream of making Mammal a real brand that serves as a positive platform for self-expression. Join Mammal on our Journey.

URL's

www.mammalinc.com

facebook.com/mammal

instagram.com/mammalinc

twitter.com/mammal_inc

Special Thanks

Susan Mitchell - Continuing selfless support

Berkley Hardison - Financing & Manufacturing

Jennifer Rovero - Photography

Soren Heil - Photography

Paul Nett - Photography

Tyler Nelson - Videography & Editing

Brian Hawkins - Consulting

Amber Brandner - Consulting

Pete McAfee - Sales & E-Commerce Consultation

Mirko Mangum - Sales

John Lee - Marketing Consultation

Asia Lee Henry - Model

Alex Newton - Model

Chris Cook - Model

And everyone else that has supported and helped me along the way.

Rewards

Reward #2: Patch/Sticker Pack

Reward #3: Keychain

Reward #4: Beanie Options

Reward #5: T-Shirt Options

Reward #6: Hat Options

Reward #8: Sweatshirt Options

Reward #11: Custom Mammal duffel bag packed with 1 Sweatshirt, 1 t-shirt, 1 hat, 1 beanie, 1 patch/sticker pack. Any choice of one mentioned above.

Reward #12: A lazer etched skateboard deck and custom Mammal duffel bag packed with 1 Sweatshirt, 3 t-shirts, 1 hat, 1 beanie, 3 patch/sticker packs.

Risks and challenges

I made a conscious decision to only launch this Kickstarter campaign after the hardest work had been completed. I've spent the last 20 years gaining the experience necessary to launch this line as well as first hand experience with customers and retailers that has proven to me that I have a quality product that sells and people are driven to.

Manufacturers are on standby, waiting for me to give them the green light. If there are any risks that come with completing this project, they fall into the "when" rather than "if" category. That is, I am 100% confident that if this project is funded, we will have awesome products that everyone will be satisfied with.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Donate 5 bucks or more and we'll give you a virtual Hi-5 and a spot on the mailing list for updates and good times.

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    Pledge $10 or more About $10

    Patch/sticker pack and personal thank you note.
    Includes: 1 - 2.625" black and white woven patch. 3 - 3" black and white stickers. 3 - 1.5" black and white stickers. Canada Add $4.00 shipping.

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    Handcrafted black leather key chain. Canada Add $4.00 shipping.

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    Pledge $20 or more About $20

    Beanie. Any one of three Stratford fold beanie color options. Black, black marl or blaze orange. All beanies are acrylic rib knit with reversible fold label. Canada add $10.00 shipping.

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    Pledge $25 or more About $25

    Hat. Any one of three hat options including the heather grey embroidered Icon snap back, black Montgomery trucker with woven patch, or tiger camo Ashbury 5 panel with woven label. Canada add $10.00 shipping.

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  6. Select this reward

    Pledge $25 or more About $25

    T-shirt. Any one of three t-shirt options including the Genuine Article t-shirt in black, Sketch t-shirt in heather grey, or Team Sports 3/4 sleeve in black/white. T-Shirts are 100% cotton premium fit, adult sizes S-XXL. Canada add $10.00 shipping.

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    Pledge $50 or more About $50

    T-shirt and hat combo. Any one of three t-shirt and any one of three hat options mentioned above. Canada add $10.00 shipping.

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  8. Select this reward

    Pledge $60 or more About $60

    Sweatshirt. Any one choice of either the Genuine Article hooded pullover or raglan crew or Sketch hooded pullover or raglan crew. All sweatshirts are mid weight 100% cotton. Canada add $10.00 shipping.

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    Pledge $85 or more About $85

    Sweatshirt and hat combo. Any one sweatshirt or hat mentioned above. Canada add $10.00 shipping.

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  10. Select this reward

    Pledge $140 or more About $140

    1 Sweatshirt, 1 t-shirt, 1 hat, 1 beanie, 1 patch/sticker pack. Any choice of one mentioned above. Canada add $20.00 shipping, Hawaii & Alaska add $10.

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  11. Select this reward

    Pledge $220 or more About $220

    Custom Mammal duffel bag packed with 1 Sweatshirt, 1 t-shirt, 1 hat, 1 beanie, 1 patch/sticker pack. Any choice of one mentioned above. Canada add $20.00 shipping, Hawaii & Alaska add $10

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  12. Select this reward

    Pledge $370 or more About $370

    A lazer etched skateboard deck and custom Mammal duffel bag packed with 1 Sweatshirt, 3 t-shirts, 1 hat, 1 beanie, 3 patch/sticker packs. Any choice of one mentioned above. Canada add $20.00 shipping, Hawaii & Alaska add $10

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  13. Select this reward

    Pledge $1,500 or more About $1,500

    Custom collaborative graphic t-shirts for your company, brand, or team. Have a custom designed graphic created in collaboration with founder and designer Jordan Mitchell. Meet the man behind the brand during your consultation over lunch. The design is yours to keep and Jordan can produce more product at an additional cost.

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Funding period

- (30 days)