About this project
Shakewell is a new “Americlectic” restaurant and bar with its roots in Mediterranean cuisine. Shakewell's vibrant and social bar will be the center of the restaurant, where our guests will meet to share food and drink from our affordable, seasonal cocktail menu. Diners looking for great food in a warm, fun atmosphere with a continuously changing menu will find it in our beautiful Oakland restaurant.
Shakewell will be a casual restaurant in Oakland's quickly growing Lakeshore neighborhood. The restaurant will be an open and airy sixty-seat dining room with a long, comfortable sixteen-seat bar where you can sit before you are seated at a table or dine at with one of our fantastic bartenders.
The menu will be filled with our favorites from Mediterranean countries like Spain, Turkey, and North Africa, with our own special twists, like salt cod and spring garlic fritters, calamari spiced chick pea salad, or manila clams with jamón ibérico and coco beans. We’ll also offer a variety of rice dishes (kinda like paella), harissa-rubbed lamb kebabs, and chili chocolate coffee braised beef. Our objective is to use the freshest ingredients we can get our hands on because we know that's what makes this type of food delicious. It's easy—using fresh ingredients with simple preparations lets the ingredients speak for themselves. Our small plates menu will also include tapas-style dishes, seasonal salads, and, of course, Tim’s famous desserts. Every dish is fresh, healthy, house-made, and prepared daily.
The bar menu, like the food menu, features seasonal farmers’ market ingredients along with local beers, wines from Europe, and, of course, gems from California’s wineries. We want to have wine on tap so that you can enjoy a local wine (or two!) for an affordable price. The bar and the kitchen are the focal points of the restaurant and will work seamlessly to provide daily drink and food specials using the best ingredients.
Shakewell provides guests with-high quality service in a friendly and casual environment. We want our guests to come to Shakewell two or three times a week because they are treated like family.
To turn Shakewell into the restaurant we've dreamed of and the one we know you will love, we need to make some changes. It needs a new bar, a new floor, tables, and chairs, and the facade needs to be redone. The existing bar is small, and because we are planning a fantastic cocktail program, we want the size and quality of the bar to equal that of the wine and cocktails. The existing floor is old carpet, and that just won't do for the beautiful restaurant we want to create. Things have been changing in restaurants, from the way people expect to eat and be served to the place where it all happens, and we want to be at the forefront of those changes. We aren't planning anything fancy, but we know that if we are going to be successful, Shakewell needs an update. We are doing this on a tight budget, but we still need your help!
*Many thanks are in order for putting this campaign together, including Aaron Delman (email@example.com) for his videographer skills, Sara Delman for her Production and editing skills, and Tessa Swigart for her keen eye thank you!
Risks and challenges
The biggest Risk we are facing is securing the location, if we do not raise enough funding by August 26, 2013, we will loose the space and have to begin looking all over again. We love the space and it has tremendous potential, it will be a success with your help.
One of the challenges for Shakewell will be maintaining a strong and continually developing relationship with the local community whilst running a busy restaurant. We hope by ensuring that this is an integral part of our business plan from the start this relationship will grow and remain a main focus for ourselves and our restaurant family.
Restaurants have a history of failure which can be scary but we think those failures often happen because of mismanagement, unrealistic financial goals and lack of work ethic. We want to take on this challenge because we're opening this restaurant for all the right reasons. We're not looking to hit it big, we want to create a family in our restaurant--a family that is made up of staff, purveyors and suppliers and of course, our guests. We are both extremely competent people with lots of experience with restaurant financials, food costs, and just about everything else that you need to run a restaurant the right way. It is not an easy life but we love what we do and we work hard to make everything we do great. This restaurant will be our home we share with you!
Another challenge in opening Shakewell Bar and Kitchen is the economy. We are very hopeful with the direction the economy is going these days, but there are still valid fears that we aren't in the clear yet. However, we've seen that historically, dips in the general economy have less impact on neighborhood restaurants than they do on most other segments of the economy. To some degree this is because food, regardless of whether it is from the grocery or a restaurant is a fundamental necessity of life and consumers spend accordingly. In addition, levels and price points found in the industry allow for accommodation of changing financial circumstances, making it possible for restaurant businesses to succeed in a variety of economic climates. The prices at Shakewell will be very competitive and will allow for a diverse group of diners.
Lastly, Shakewell will likely have challenges during the remodel, with permits or will it be plumbing we don't know but we will deal with each challenge head-on so we can bring this great restaurant to life!Learn about accountability on Kickstarter
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