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Starting a newspaper. In the 21st century. Seriously.
Starting a newspaper. In the 21st century. Seriously.
645 backers pledged $61,532 to help bring this project to life.

About this project

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$61,532

645

Knoxville needs a strong, independent news voice. 

The Knoxville History Project (see below) is launching Knoxville Mercury, a new weekly newspaper, in February 2015. It will be independently owned and committed to Knoxville-focused stories, from investigative reports to illuminating profiles and entertaining features. Led by the core editorial staff behind Metro Pulse, it will feature regular contributions from MP's best-known reporters, columnists, and photographers. 

Help get this buzz-worthy project off the ground. Your backing pays for the production of the first issue of Knoxville Mercury. Funds will be used for everything it takes to make that happen: labor costs and salaries; computers and software; web hosting; printing and delivery costs; and paper boxes and racks.

•••••

Knoxville Mercury will be a for-profit subsidiary of The Knoxville History Project, a non-profit organization run by Jack Neely that is dedicated to promoting awareness of the history, literature, music, and other culture of Knoxville. While we're getting all that set up, Knox Heritage will be acting as interim fiscal agent for The Knoxville History Project. 

Knox Heritage works to preserve the structures and places with historic or cultural significance in Knox County, Tennessee. Without Knox Heritage, many of our important buildings, along with the history and charm of the area, would have been demolished. Your tax-deductible Kickstarter contribution through Knox Heritage will support the production of the first issue of Knoxville Mercury.

January 5 update: Now in place is a stretch goal of $65,000. If the stretch goal is reached, every single backer receives a special podcast episode recorded by KM staff, only for Kickstarter backers.

Risks and challenges

The demise of Metro Pulse has opened a new market in Knoxville for weekly papers promising news, arts and entertainment coverage, and event listings. We believe that Knoxville will benefit from all these new enterprises. Our experience and relationships, however, connect us to readers who are engaged, influential, and invested in Knoxville and its future.

In addition, our business model will ensure that Knoxville Mercury will be financially viable and sustainable and will allow us to focus on community service, not corporate profits.

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  1. Select this reward

    Pledge $5 or more About $5

    You helped journalism. Thanks! We'll keep you posted.

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    Pledge $10 or more About $10

    Link to a Knox-centric Spotify playlist designed by Knoxville Mercury A&E editor Matthew Everett

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    Pledge $25 or more About $25

    Link to the playlist, plus a set of Knoxville Mercury stickers to stick places

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    107 backers
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    Pledge $50 or more About $50

    Everything above, plus a Knoxville Mercury tote bag to tote stuff in

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    85 backers
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    Pledge $100 or more About $100

    Everything above, plus a Knoxville Mercury hoodie and Member status with The Knoxville History Project for 2015 (membership gets you the KHP newsletter, invitations to exclusive events, and more)

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    204 backers
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    Pledge $250 or more About $250

    Everything above, plus a limited-edition print of the cover art from the first issue of Knoxville Mercury

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    15 backers
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    Pledge $300 or more About $300

    Everything above, plus an invitation to The Knoxville Mercury Launch VIP Party

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    Everything above, plus a JPEG of your 8-bit portrait (see Update #1 for example)

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    Pledge $400 or more About $400

    Everything through an invitation to the VIP party, plus take a First Friday tour with KM art critic Heather Joyner Spica. (Actual delivery date depends on individual availability and scheduling.)

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    Pledge $400 or more About $400

    Everything through an invitation to the VIP party, plus join KM restaurant critic Dennis Perkins for a meal at a to-be-reviewed spot. (Actual delivery date depends on individual availability and scheduling.)

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    Pledge $400 or more About $400

    Everything through an invitation to the VIP party, plus attend an opera with KM classical music critic Alan Sherrod. (Actual delivery date depends on individual availability and scheduling.)

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    Pledge $400 or more About $400

    Everything through an invitation to the VIP party, plus a trip to the movies with KM film critic April Snellings. (Actual delivery date depends on individual availability and scheduling.)

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    Pledge $500 or more About $500

    Everything above, plus Jack Neely on your voicemail

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    Reward no longer available 5 backers
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    Pledge $500 or more About $500

    Everything through an invitation to the VIP party, plus an inscribed copy of Jack Neely's upcoming book, The Tennessee Theatre: A Grand Entertainment Palace

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    Reward no longer available 3 backers
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    Pledge $1,000 or more About $1,000

    Everything above, plus Knoxville Mercury puzzle master Ian Blackburn puts your name in the first Knoxville Mercury crossword puzzle

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    Pledge $1,000 or more About $1,000

    Everything through Jack Neely on your voicemail, plus a spot for you and four friends on a Spirited History Tour led by Jack Neely

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    Reward no longer available 3 backers
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    Pledge $1,000 or more About $1,000

    Everything through an invitation to the VIP party, plus sponsor a special public Secret History reading by Jack Neely, plus inscribed copies of both the out-of-print Secret History and Secret History II

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    Pledge $2,000 or more About $2,000

    Everything through an invitation to the VIP party, plus Knoxville Mercury photographer David Luttrell documents a day in your life--you get HQ JPEGs, Knoxville Mercury will feature them online and/or in print

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    Pledge $2,500 or more About $2,500

    Everything through an invitation to the VIP party, plus Jack Neely attends your dinner party

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    Pledge $2,500 or more About $2,500

    Everything through an invitation to the VIP party, plus you get to act as the Knoxville Mercury mascot for 2015

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    Pledge $10,000 About $10,000

    Everything through an invitation to the VIP party, plus join Coury, Jack, Jerry, Matthew, and Tricia for a ride in a hot air balloon

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Funding period

- (30 days)