Check Me Out launched in 2015 with the aim to connect people with design and move away from fast disposable fashion. Designed with purpose, creating products to be cherished forever.
Since launching we have developed 2 collections. The first was a high end range of cashmere and merino scarves woven with Johnstons of Elgin in Scotland. For the second collection we decided to develop a range of more affordable lambswool designs and chose to launch this on Kickstarter where we exceeded our target by 54%. The campaign was a huge success, where we had 104 backers from 7 different countries. We absolutely loved sharing our designs with people all over the world. Here are some examples from the collections.
We are back on Kickstarter because we need your support to produce our new range of beautifully woven blankets!
We would like to test out a new product, and we want to find out if this is something our customers and followers would like. After extensive research, gathering customer feedback by conducting several surveys, we would like to produce a new range of blankets to add to the collection. We need your help to get these into production.
Sticking with the London theme, we have designed our check patterns using the colours of the London Underground tube map. These colours and designs have a deeper meaning, moving us away from fast disposable fashion. We want people to connect with the design, and the process of production.
When selling our collections at Christmas markets last year, everyone kept asking... I live here/ there which scarf is my design? This inspired me to develop the new collection.
I have designed a unique North, South, East and West London check pattern, and have created my colour palettes for the checks by dividing up the tube map.
Our new blankets will be woven using the same 100% Lambswool yarns from last season. These were loved by all our backers for their quality and softness, so we know these will work brilliantly in blankets too.
So for the good bit. If you support this latest campaign, what rewards can you get.
Using exciting production techniques we can produce scarves at the same time as the new blankets, so there is a wide range of rewards to choose from.
Donations start at £5. As a thank you we will add your name to our special supporters page on our website. In addition we will add you to our exclusive mailing list so you can hear all the latest news from the brand.
We have 10 early bird small scarves on offer for £40 each, once these go, the reward will be £45 each.
You can choose from either the West or East London design. These scarves are woven in Scotland using 100% lambswool and will be 25cm x 200cm with tasseled ends.
EARLY BIRD SPECIAL (10 AVAILABLE) £40
KICKSTARTER SPECIAL PRICE £45
RETAIL PRICE £60
For an extra £15 we will monogram your West or East London scarf with up to 3 letters of your choice, like the below.
KICKSTARTER SPECIAL PRICE £60
RETAIL PRICE £75
We have 10 early bird large scarves on offer for £70 each, once these go, the reward will be £75 each.
You can choose from either the North or South London check pattern. These scarves are woven in Scotland using 100% lambswool and will be 50cm x 200cm with tasseled ends.
EARLY BIRD SPECIAL (10 AVAILABLE) £70
KICKSTARTER SPECIAL PRICE £75
RETAIL PRICE £90
For an extra £15 we will monogram your North or South London scarf with up to 3 letters of your choice, like the below.
KICKSTARTER SPECIAL PRICE £90
RETAIL PRICE £105
We have 10 early bird blankets on offer for £100 each, once these go, the reward will be £120 each.
You can choose from either North, South, East or West London check pattern for your blanket. These blankets are woven in Scotland using 100% lambswool and will be 150cm x 180cm with tasseled ends.
EARLY BIRD SPECIAL (10 AVAILABLE) £100
KICKSTARTER SPECIAL PRICE £120
RETAIL PRICE £170
We have 5 early bird scarf sets on offer for £220, once these go, the reward will be £240, so you can either keep the complete set for every occasion, or give these away as extra special gifts.
EARLY BIRD SPECIAL (5 AVAILABLE) £220
KICKSTARTER SPECIAL PRICE £240
RETAIL PRICE £300
We have 5 early bird blanket sets on offer for £400, once these go, the reward will be £450, so you can either keep the complete set for every room in your house, or give these away as extra special gifts.
EARLY BIRD SPECIAL (5 AVAILABLE) £400
KICKSTARTER SPECIAL PRICE £450
RETAIL PRICE £680
Help us spread the word about our campaign.
This is our plan for the next couple of months.
To show you some examples from our campaign last year, below are some selfies from our wonderful backers, showing them modelling their rewards!
"I backed the Check Me Out Kickstarter campaign because I thought the idea was great - picking on the tube for colours and making what seemed like very good quality scarves with it. Naturally, I kept the scarf for personal use!"
“I received 3 scarves from the last Check Me Out campaign. The grey scarf I gave to a work colleague who says she has worn it continuously over winter and loves it. I kept the lambswool scarf for myself as it goes very well with my coat from Dashing Tweeds, and the cashmere scarf I am still deciding who to give this to. The scarves make good presents as they are a departure from the omnipresent high street, it also fits in with my personal policy to try to buy British made or designs products.“
We believe really strongly about producing our collections in the UK and supporting our industry.
The mill we use is located in the Scottish Borders. There they have a wonderful team who have been incredibly supportive of Check Me Out, helping us to create this beautiful collection of blankets and scarves for you.
Many small businesses find it hard to start up due to meeting production minimums. Working with this mill has enabled us to use different production techniques weaving blankets and scarves at the same time.
This video shows our last collection being woven.
SO WILL YOU HELP US PRODUCE THE NEXT COLLECTION?
Risks and challenges
Obviously we are working as hard as we can so we do not have any hiccups along the way. Due to our historic knowledge and extensive experience working within the textiles industry, we feel well equipped to tackle anything should it arise.
Weaving and textile production is an incredible balance between skill and art, but things can crop up like threads breaking within production, or the scale of a product shrinking slightly more than expected within the finishing.
Our beliefs and perspective is to be honest and upfront about everything and communication is key! We will be keeping you all up to date along the course of the campaign and for the funders that join our community after the campaign too.
If you have any questions, or would like to know more about the project, designs, and rewards, I would love to discuss this with you in more detail as well, so please do get in contact - Holly@CheckMeOutDesign.com.Learn about accountability on Kickstarter
- (30 days)