John Cage's first significant exploration of computer technology was also his first foray into fashion. HPSCHD, his legendary 1969 multimedia happening tackled the ideas of Marshall McCluhan, Buckminster Fuller, the moon landing, the impending computer age, and the hippy movement all at once, and also involved the live screenprinting of t-shirts, which transformed its audience's participation such that all involved became a part of the total work of art. The image captured the spirit of HPSCHD: a grinning Cage ready to slay the ghosts of Beethoven, Mozart, and Schumann, portrayed as a three-headed dragon.
Darmstadt presents a new performance of this Gesamtkunstwerk on May 3 & 4, 2013 at Eyebeam Center for Art and Technology, produced by ISSUE Project Room in collaboration with Electronic Music Foundation. Kayrock Screenprinting will recreate this historically accurate aspect of HPSCHD with a commemorative T-shirt.
The design has been interpolated by Kayrock from the original 1969 artwork by Gary Viksupic, and printed using water-based black ink on 100% cotton American Apparel T-shirts, available in sizes XS, S, M, L and XL and in colors Aqua, Grass, Slate, and White
These shirts will be printed as part of the performances on May 3 and 4 as a special edition and then...no longer. All proceeds from the sale of the shirt will benefit HPSCHD and future Darmstadt programs.
Please note: t-shirts will not be screenprinted until May 3 and 4. For those choosing home delivery, the product will be sent roughly a week later.
For everything you wanted to know about HPSCHD, but were afraid to ask, please consult johncagehpschd.tumblr.com.
To purchase tickets to the upcoming performance: please visit issueprojectroom.org/event/john-cage-hpschd
Risks and challenges
We are using Kickstarter as the exclusive marketplace for the Dragonslayer tees, as we must pre-sell roughly 30 shirts to cover Kayrock Screenprinting's initial costs. Kickstarter is a great financial determiner and offers us the specific features we need to be able to distribute this limited edition commemorative t-shirt beyond our expected audience. But if you are in NYC on May 3 and 4, how could you miss?Learn about accountability on Kickstarter
- (15 days)