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Original NYC black and white architectural photography Tarot Deck City Mystic • New York by Ginnie Jester and Chris Hopkins
Original NYC black and white architectural photography Tarot Deck City Mystic • New York by Ginnie Jester and Chris Hopkins
Original NYC black and white architectural photography Tarot Deck City Mystic • New York by Ginnie Jester and Chris Hopkins
110 backers pledged $6,602 to help bring this project to life.

About this project

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City Mystic • New York: Tarot Deck

$6,602

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This is an original, totally complete black and white photographic Tarot deck intended for commercial production. Its a collaboration between Magnum
Opus Tarot- Ginnie Jester and Good Choice Design- Chris Hopkins.
We are printing in the USA with a local Sacramento printer. Help us keep it American, help us keep it local :)

We have added a contest to our campaign!! For any pledge of $5 or more, dating back to the beginning of the campaign you will be entered into a drawing to win a free copy of the City Mystic • New York Tarot Deck, on top of what ever reward you have chosen, should we fund.

For any of the rewards $40 or more you can add a single copy of the City Mystic • New York Tarot Deck by adding $40 to your pledge. Make sure to add $18 for international shipping as well.

We are raising funds to produce our first self-published commercial print of 1,000 copies so that we can get these decks to people around the world. Our Collector's Edition print is special, but too expensive to retail outside of our website, and too time consuming to build to produce enough copies for everyone who wants one. The $5,500 goal will pay for 1,000 commercial copies of the deck, necessary shipping (in the US) for this campaign and additional perks and incentives provided.

Funds beyond the $5500 would go to printing more copies of the deck, producing gallery shows, producing a full-length, in-depth description book complete with detailed accounts of the architecture and card meanings of each card in the deck, and, last but not least, the production of City Mystic • Paris, and beyond. 

Major Arcana Cards from City Mystic • New York
Major Arcana Cards from City Mystic • New York

Ginnie Jester, trained Tarot reader, educator, organizer, writer and spiritual counselor photographed the deck, then worked with graphic designer Chris Hopkins with a vision for each card. The visual and digital magicians came together and crafted this complete 78-card Tarot deck based on the symbolism and structure of the Rider-Waite and Golden Dawn Tarot concepts.

City Mystic side-by-side with Rider-Waite
City Mystic side-by-side with Rider-Waite

We had our first gallery show in San Francisco at Live Worms Art Gallery on July 11, 12. We are hoping to also organize large scale shows in Chelsea, New York City as well as Portland, Seattle and Los Angeles, but we need to print more decks than we can afford to make these shows and the rest this project financially viable. 

Virginia Jester, Chris Hopkins (to the right) and Virginia's brother Joseph (to the left)
Virginia Jester, Chris Hopkins (to the right) and Virginia's brother Joseph (to the left)
Chris Hopkins showing the deck at Live Worms to our first in-person audience.
Chris Hopkins showing the deck at Live Worms to our first in-person audience.
Our first gallery show at Live Worms Gallery on Grant St. in North Beach, San Francisco.
Our first gallery show at Live Worms Gallery on Grant St. in North Beach, San Francisco.
From right to left: Artist Luka Dziubnya, Belly Dancer Suhaila Salimpour, City Mystic team Chris Hopkins and Virginia Jester at our SF Gallery show.
From right to left: Artist Luka Dziubnya, Belly Dancer Suhaila Salimpour, City Mystic team Chris Hopkins and Virginia Jester at our SF Gallery show.

The City Mystic Tarot project was an idea that came to Ginnie after her first visit to Paris, France in 2009 while she was deep in the study of Tarot. Ginnie brought her favorite Tarot study book with her, but was frustrated in Paris every time she sat down to work on it. The images were old, cartoonish and uninspiring. It was a stark contrast to the visual playground that is Paris. Conflicted by her passion for learning Tarot, and the malaise of common Tarot imagery, she couldn't understand why Tarot deck imagery wasn't more relevant to the modern urban human experience. After all, everything she was learning told her that Tarot was an expression of humanity. Yet the images in Tarot decks were difficult to relate to in the modern world that was piquing her curiosities and inviting her out of her Tarot decks and into the city streets.

(see the full story and pics from the Paris trip on my blog)

Three of Swords, Minor Arcana card from City Mystic • New York
Three of Swords, Minor Arcana card from City Mystic • New York
Four of Wands, Minor Arcana card from City Mystic • New York
Four of Wands, Minor Arcana card from City Mystic • New York

As soon as she returned home she began to long for an opportunity to craft her own black and white photographic Tarot deck based on the monumental and natural beauty of Paris, France. Later she traveled to London and knew that she wanted to complete three separate photographic decks; New York for its deep ties to American Masonry and Occultism, London for its role in Masonry, Occultism and Hermeticism, and Paris for its role in the unfolding story of Alchemy during the Renaissance period, ushering Tarot into its role as a divine tool.

Eight of Cups, Minor Arcana card from City Mystic • New York
Eight of Cups, Minor Arcana card from City Mystic • New York
Ace of Pentacles, Minor Arcana card from City Mystic • New York
Ace of Pentacles, Minor Arcana card from City Mystic • New York

Because they are American, Ginnie and Chris began naturally, with their cultural mother, New York, New York just five years later, in 2014.

Virginia shooting the Statue of Liberty from Battery Park in February 2014.
Virginia shooting the Statue of Liberty from Battery Park in February 2014.

Through harrowingly freezing weather (temperatures fluctuating between 36 degrees f and 5 degrees f) the pair piled on numerous layers of heat-trapping clothing they usually keep on hand for Tahoe trips (its close to home for them). Then they trekked, Ginnie with the camera-in-hand, from 1pm- midnight (sometimes 4 am :p ) for seven days, asking the City to tell her its story, to give them a read, to allow them to sense her pulse.

Virginia, freezing in the Bronx Botanical Gardens.
Virginia, freezing in the Bronx Botanical Gardens.
Chris, also freezing at the Botanical Gardens.
Chris, also freezing at the Botanical Gardens.

New York was freezing. New York was expensive. New York was harsh. New York was beautiful. The bustle and buzz of life creates an energetic field that is almost palpable, or breathable at least. It can be detected. It can be discerned. New York speaks a vibrant humming language that asks of one nothing short of full presence.

17 degrees on the Brooklyn Bridge. Chris had ice in his mustache!
17 degrees on the Brooklyn Bridge. Chris had ice in his mustache!

And so that was the energetic read that they aimed to infuse into this deck. Ginnie and Chris wanted to show you New York from a fresh perspective, with honest eyes and a mystical dialogue between camera and city. They left the stereotypes behind and asked the city to show us all its Mystic side. As a passionate Tarot reader and educator, Ginnie wanted to bring Tarot to life in relevant, meaningful ways to her students and clients. Utilizing relatable imagery, she sought to express the magic of daily life in the empowering lens of Tarot for Tarot enthusiasts and non enthusiasts alike. 

Gallery attendees LOVED the deck.
Gallery attendees LOVED the deck.


Tarot, being a divinatory tool based on visuals, has the potential to speak to many, many people. Often, the gap between the art, music and culture world and the Tarot world, can be traced back to the basic visual elements found in Tarot. We all have our beloved classic decks, however, to the average person on the street, these decks don't come to life until much study and practice is undertaken. The City Mystic Tarot: NYC deck is a visual invitation, an intimate invitation to see the magic in all that surrounds us in our urban cityscapes, crafted often by Occultist architects, land owners and leaders. 

Please help Ginnie and Chris to fund a hard launch of the deck and print the first 1000 copies. 

Unlike many Tarot decks, the aim for this project is two-fold; first to make more literal the relationship between power, architecture, modern life and the Occult. Second, to offer a contemporary, urban and relatable visual dialect to the magical world of Tarot and Tarot deck creation. 

Because Ginnie is a Tarot educator, all of the imagery in this deck was painstakingly selected and composed to reflect the true and most widely accepted meanings of the cards. 

The deck will come to you in a nice, standard heavy paper box and will include a very descriptive companion book (see excerpt below) based on New York City’s architectural history and contemporary occult tarot as they are found in the images of the deck. 



The deck is 2.75″ x 4.75″. Each card is printed on 111 #gloss cover paper.

Excerpted from the companion book, below is a sample card description. 



********** 1- The Magician

Union Square calls the Fools attention. At the south end of the square she finds one of the largest public art installations commissioned privately, the Metronome. A massive brick wall designed in concentric circles appears to ripple and wave like a stone cast into a pool of water. Gold leaf draws the eye to a dark opening in the center of the ripples. A long bronze cone, looking much like a magician’s wand, punctuates the center opening. Below, a slab of bedrock represents millennia, in the form of geological time. The piece pays homage to our perception of time-space reality, and its deep significance to NYC culture and daily life rhythms. Truly the City Magician, at noon and midnight the center opening emits a plume of steam, serving as a constant public reminder of the rhythms of the city each and every day, casting a spell on all who wish to notice. A large hand sits atop, representing man’s ability to embody, shape and cast spells with the “reality” of time. In a moment of grand synchronicity, as if on cue, a pigeon swoops into the shot, appearing atop the park lamp post. Magic.

In the process of human life, the Magician describes the Fool’s birth into human form. Metaphorically, it expresses our individual will, and access to various necessary elements to craft a life wherein we can birth our soul’s potential. In this way, it is considered to express masterful communication of our pure soul potential on varying wavelengths of our understanding- passion, mentality, emotion and resourcefulness. The Magician marks our birth into human form. Our Fool’s journey has officially begun. There is no turning back. We now have a vehicle, a body, in which to experience time-space reality, through which to grow and develop the essence and potential of the Fool.

In readings the Magician is asking us to look at our ability to manifest. What is the time-space reality we are experiencing, and how do we feel about that? Especially in situations where we feel unsure of what to do, the Magician urges us to take stock of our imaginative efforts and perceptions of reality. Are you happy with the reality you are experiencing? If not, what “spell” are you under? What perceived limitations or hindrances are you living through? How can you craft a new perception, or spell, through which to experience and manifest your pure potential? Use your senses wisely, and be sure to draw on your many resources- physical, mental, emotional and energetic- to create a reality that is aligned with your innate essence, or inner Fool. This is why Pagan spell casting and monastic ritual work is helpful- it channels the energy of your senses into a relationship to that which you wish to create, stimulating your body mind and spirit into contemplation in the direction you wish to move.

Much love and thanks for your continued support in bringing this deck to life ♥

Copyright Magnum Opus Tarot 2014

Risks and challenges

Printing:

Although we are working with a local printer we trust with a sterling reputation, obviously, things can go wrong. Since Chris is a local operating freelance graphic designer, he is in direct communication with several trustworthy, swift-moving printers should our selected printer be unable to meet our quality and/or time needs.

Reach:

It is important that we cast a wide net in order to get this deck production off the ground and into the public's hands. Although we have budding audiences, we have highly supportive connections to community leaders, Tarot organizations, shop owners, and well-known authors in the new age/ alternative spirituality worlds, as well as accomplished artists. Should we have trouble getting the word out and attracting orders, we will have the strong support of leaders and community pillars to rely on to support us in spreading the word and selling decks!

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    A thank you with incredible love and gratitude on our website. No amount is too small to bring this project to print!

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    4x6 signed postcard of a card in the deck, plus a thank you with all our love and gratitude on our website.

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    A thank you on our website and a 1-card email reading with a digital image from our deck and an explanation of the card in your reading.

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    Digital Download PDF of all 78 cards in the City Mystic • New York tarot deck.

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    Digital Download PDF of all 78 cards in the City Mystic • New York tarot deck and a digital download of the companion booklet.

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    A thank you on our website. Complete 4x6 post card set of 22 Major Arcana card images (signed upon request).

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    A copy of the first commercial print of the actual deck (signed upon request), packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book, plus a thank you on our website and a signed 4x6 post card of one of the cards from the deck.

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    Two copies of the commercial print of the actual deck (signed upon request), packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

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    Two signed and numbered tabloid (11x17) print. Two copies of the commercial print of the actual deck (signed upon request), packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

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    A thank you on our website.
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    A signed and numbered 11x17 (tabloid) print from a card in the deck. A copy of the first commercial print of the actual deck, packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book. A 30 minute reading with Virginia Jester in person or on Skype.

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    A signed 4x6 post card of a card image from the deck.

    An 11x17 (tabloid) signed and numbered print of a card in the deck.

    Three (signed upon request) copies of the first commercial print of the actual deck, packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

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    A copy of the Boutique Collector's Edition (the remaining two copies of the first 28 printed of this deck and sold online internationally) of the deck packaged in its own hand-cut thick paper box (standard to what you'd find most Tarot decks packaged in) built by Chris and Virginia, complete with all 78 cards, corners hand-rounded by Virginia, and our original companion book. (signed upon request)

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    As a special Kickstarter reward we are offering Ginnie's Magnum Opus Beginners Intergrative Tarot Class for $50 off of normal. Years of practice and work with tarot went into the creation of this class, it is a must for everyone who wants to understand a much deeper level of tarot from the beginning.

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    Five copies of the commercial print of the actual deck (signed upon request), packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

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    A thank you on our website.

    A 4x6 signed post card print of an image from the deck.

    Two signed and numbered 11x17 (Tabloid size) prints from the deck.

    Two copies (signed upon request) of the first commercial print of the actual deck, packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

    A one-hour reading from Virginia Jester, either in person or on Skype (yes, it totally works! I have clients all over the world and they love their Skype readings as much as they love their in-person readings :) ).

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    A copy (signed upon request) of the first commercial print of the actual deck, packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

    A subscription to Ginnie's 7-week Beginner's Integrated Tarot course, complete with seven on-demand video lessons and original text book downloads delivered to your email box each week for the duration of the course.

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    Ten copies of the commercial print of the actual deck (signed upon request), packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

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    Pledge $500 or more About $500

    A thank you on our website.

    Four 4x6 signed postcard prints of images from the deck.

    Four signed and numbered 11x17 (tabloid) prints from the deck.

    Three copies (signed upon request) of the first commercial print of the actual deck, packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

    Two one-hour readings from Virginia Jester (either for two separate people, or to be performed for the same person, at least one month apart), either in person or on Skype (yes, it totally works! I have clients all over the world and they love their Skype readings as much as they love their in-person readings :) ).

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    Pledge $1,000 or more About $1,000

    A thank you on our website.

    Two signed 4x6 postcards print images of prints from the deck.

    Two signed and numbered 11x17 (Tabloid size) prints from the deck.

    Four copies (signed upon request) of the first commercial print of the actual deck, packaged in its own thick paper box (standard to what you'd find most Tarot decks packaged in), complete with all 78 cards, and our original companion book.

    Two one-hour readings with Virginia Jester, either in person or on Skype (yes, it totally works! I have clients all over the world and they love their Skype readings as much as they love their in-person readings :) ).

    Plus, your own private 2-hour "get to know your deck" session with Ginnie either in person or on Skype. I'll teach you the basics of a Tarot deck and how to work with yours, a few tips to memorize the meanings of the cards easily and a reading walk-through where I teach you how to read for yourself based on a reading you do for yourself during the session- like doing your own personal reading, but with a Tarot teacher to answer your questions and help you past any blockages to self-reading.

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    The Ultimate City Mystic Experience

    Your own, personally crafted version of City Mystic • New York. You will receive your own Collector's Edition deck with nine images of yourself worked into your deck. You get to pick three cards you'd like to be in, and we will provide 3 separate versions of each for you to alternate in your readings as you like.

    We will meet in New York (we are aiming for the last week of October or one of the first two weeks of November, but we are flexible, so please message us to nail down specific dates if you are interested in this reward).

    In New York I will photograph you in a handful of your favorite spaces in the city- these can be buildings, monuments, public parks... any place that we can reasonably (and legally) photograph in... of your choosing. We will have a Skype meeting previous to the trip to solidify your top locations in NYC. The first day of the trip will be entirely dedicated to YOU. We will photograph in as many places as we can, time and weather permitting. We will provide you with a gourmet picnic lunch from Manhattan's number one rated lunch spot- the Picnic Basket. If the weather is good we will get a basket to go (with your favorite picks which you can pre-select) and picnic in a space of your choosing- or we can suggest one (Highline, Washington Square Park, Central Park, the Catskills...), or, if the weather does not permit, we will take a leisurely lunch break inside of the restaurant itself.

    The second day you, me and Chris will sit together at Paradiso- famous for their six different types of Tiramisu (in a VERY fun neighborhood to boot :) ). We will spend our day crafting the images together. You get to both learn how the deck was crafted as well as be a part of the final image production of your cards.

    On the third day we will finish up image crafting and participate in our workshop- Consciousness, Tarot and Modern Magik. In this workshop you will learn about the basics of Tarot Constellations (a bit like a Natal Chart in Astrology), focusing on your personal constellation and how to work with your City Mystic • New York deck in a meaningful, life-long fashion. (This workshop will likely be in a shared environment with other students at a local NYC bookstore, but we have not solidified this engagement yet. In the event it does not pan out, we will provide you with the same workshop but in a one-on-one manner.)

    Please see our backer update #5 for a video with a complete explanation of this reward!

    Also, please note, your deck will be printed once we return to Sacramento and will be shipped to you as soon as we get it!

    If there are slight alterations to this reward that you might enjoy, please contact us to discuss! We are flexible.

    This pledge also includes two commercial copies of the deck, all digital downloads, an 11x17 print of your choosing and a set of 4x6 major arcana post cards (22 in total).

    This pledge does not include airfare or accommodations outside of the two lunches.

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    Pledge $10,000 About $10,000

    Over the life span of this project we have had almost everyone we talked to have a suggestion of other cities they wanted us to produce a fill, 78-card City Mystic deck on. We are definitely going to do more cities, we're excited, can't wait! But we thought that we would put the opportunity out there for someone to have their city (or their city of choice) be slated for production in 2015! For this reward we will follow the same production process that we did with New York, and will continue to follow with each and every deck we produce as City Mystic. This includes a 7-day trip to the city, each day spent on foot photographing the city’s ARCHITECTURAL ELEMENTS. Therefore, your city of choice should be one that has some architectural interest and relationship to the Occult and/or Tarot, mystery or magic. If you have questions please don’t hesitate to contact us. The next city slated for production is Paris, but your city choice would follow. We’ve learned that it takes us roughly five months to produce a deck working full-time on the project. We would shoot the deck in 2015 and have it done by the end of 2015 to early 2016 at the latest. When the deck is completed you will receive 10 Collector’s Edition copies. You will also receive 10 commercial copies of City Mystic • New York in October 2014. The cost of this pledge covers our travel fees, equipment fees, printing fees for your copies of the deck (around $32 per deck), and some of the production costs, such as software, hardware and some time spent creating the deck (although hugely discounted as we work 20+ hours per week each on these projects and our average, industry standard rate is $50 an hour, so this pledge does not reflect the “working wage” of crafting a deck).

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Funding period

- (36 days)