About this project
This is an original, totally complete black and white photographic Tarot deck intended for commercial production. Its a collaboration between Magnum
Opus Tarot- Ginnie Jester and Good Choice Design- Chris Hopkins.
We are printing in the USA with a local Sacramento printer. Help us keep it American, help us keep it local :)
We have added a contest to our campaign!! For any pledge of $5 or more, dating back to the beginning of the campaign you will be entered into a drawing to win a free copy of the City Mystic • New York Tarot Deck, on top of what ever reward you have chosen, should we fund.
For any of the rewards $40 or more you can add a single copy of the City Mystic • New York Tarot Deck by adding $40 to your pledge. Make sure to add $18 for international shipping as well.
We are raising funds to produce our first self-published commercial print of 1,000 copies so that we can get these decks to people around the world. Our Collector's Edition print is special, but too expensive to retail outside of our website, and too time consuming to build to produce enough copies for everyone who wants one. The $5,500 goal will pay for 1,000 commercial copies of the deck, necessary shipping (in the US) for this campaign and additional perks and incentives provided.
Funds beyond the $5500 would go to printing more copies of the deck, producing gallery shows, producing a full-length, in-depth description book complete with detailed accounts of the architecture and card meanings of each card in the deck, and, last but not least, the production of City Mystic • Paris, and beyond.
Ginnie Jester, trained Tarot reader, educator, organizer, writer and spiritual counselor photographed the deck, then worked with graphic designer Chris Hopkins with a vision for each card. The visual and digital magicians came together and crafted this complete 78-card Tarot deck based on the symbolism and structure of the Rider-Waite and Golden Dawn Tarot concepts.
We had our first gallery show in San Francisco at Live Worms Art Gallery on July 11, 12. We are hoping to also organize large scale shows in Chelsea, New York City as well as Portland, Seattle and Los Angeles, but we need to print more decks than we can afford to make these shows and the rest this project financially viable.
The City Mystic Tarot project was an idea that came to Ginnie after her first visit to Paris, France in 2009 while she was deep in the study of Tarot. Ginnie brought her favorite Tarot study book with her, but was frustrated in Paris every time she sat down to work on it. The images were old, cartoonish and uninspiring. It was a stark contrast to the visual playground that is Paris. Conflicted by her passion for learning Tarot, and the malaise of common Tarot imagery, she couldn't understand why Tarot deck imagery wasn't more relevant to the modern urban human experience. After all, everything she was learning told her that Tarot was an expression of humanity. Yet the images in Tarot decks were difficult to relate to in the modern world that was piquing her curiosities and inviting her out of her Tarot decks and into the city streets.
(see the full story and pics from the Paris trip on my blog)
As soon as she returned home she began to long for an opportunity to craft her own black and white photographic Tarot deck based on the monumental and natural beauty of Paris, France. Later she traveled to London and knew that she wanted to complete three separate photographic decks; New York for its deep ties to American Masonry and Occultism, London for its role in Masonry, Occultism and Hermeticism, and Paris for its role in the unfolding story of Alchemy during the Renaissance period, ushering Tarot into its role as a divine tool.
Because they are American, Ginnie and Chris began naturally, with their cultural mother, New York, New York just five years later, in 2014.
Through harrowingly freezing weather (temperatures fluctuating between 36 degrees f and 5 degrees f) the pair piled on numerous layers of heat-trapping clothing they usually keep on hand for Tahoe trips (its close to home for them). Then they trekked, Ginnie with the camera-in-hand, from 1pm- midnight (sometimes 4 am :p ) for seven days, asking the City to tell her its story, to give them a read, to allow them to sense her pulse.
New York was freezing. New York was expensive. New York was harsh. New York was beautiful. The bustle and buzz of life creates an energetic field that is almost palpable, or breathable at least. It can be detected. It can be discerned. New York speaks a vibrant humming language that asks of one nothing short of full presence.
And so that was the energetic read that they aimed to infuse into this deck. Ginnie and Chris wanted to show you New York from a fresh perspective, with honest eyes and a mystical dialogue between camera and city. They left the stereotypes behind and asked the city to show us all its Mystic side. As a passionate Tarot reader and educator, Ginnie wanted to bring Tarot to life in relevant, meaningful ways to her students and clients. Utilizing relatable imagery, she sought to express the magic of daily life in the empowering lens of Tarot for Tarot enthusiasts and non enthusiasts alike.
Tarot, being a divinatory tool based on visuals, has the potential to speak to many, many people. Often, the gap between the art, music and culture world and the Tarot world, can be traced back to the basic visual elements found in Tarot. We all have our beloved classic decks, however, to the average person on the street, these decks don't come to life until much study and practice is undertaken. The City Mystic Tarot: NYC deck is a visual invitation, an intimate invitation to see the magic in all that surrounds us in our urban cityscapes, crafted often by Occultist architects, land owners and leaders.
Please help Ginnie and Chris to fund a hard launch of the deck and print the first 1000 copies.
Unlike many Tarot decks, the aim for this project is two-fold; first to make more literal the relationship between power, architecture, modern life and the Occult. Second, to offer a contemporary, urban and relatable visual dialect to the magical world of Tarot and Tarot deck creation.
Because Ginnie is a Tarot educator, all of the imagery in this deck was painstakingly selected and composed to reflect the true and most widely accepted meanings of the cards.
The deck will come to you in a nice, standard heavy paper box and will include a very descriptive companion book (see excerpt below) based on New York City’s architectural history and contemporary occult tarot as they are found in the images of the deck.
The deck is 2.75″ x 4.75″. Each card is printed on 111 #gloss cover paper.
Excerpted from the companion book, below is a sample card description.
********** 1- The Magician
Union Square calls the Fools attention. At the south end of the square she finds one of the largest public art installations commissioned privately, the Metronome. A massive brick wall designed in concentric circles appears to ripple and wave like a stone cast into a pool of water. Gold leaf draws the eye to a dark opening in the center of the ripples. A long bronze cone, looking much like a magician’s wand, punctuates the center opening. Below, a slab of bedrock represents millennia, in the form of geological time. The piece pays homage to our perception of time-space reality, and its deep significance to NYC culture and daily life rhythms. Truly the City Magician, at noon and midnight the center opening emits a plume of steam, serving as a constant public reminder of the rhythms of the city each and every day, casting a spell on all who wish to notice. A large hand sits atop, representing man’s ability to embody, shape and cast spells with the “reality” of time. In a moment of grand synchronicity, as if on cue, a pigeon swoops into the shot, appearing atop the park lamp post. Magic.
In the process of human life, the Magician describes the Fool’s birth into human form. Metaphorically, it expresses our individual will, and access to various necessary elements to craft a life wherein we can birth our soul’s potential. In this way, it is considered to express masterful communication of our pure soul potential on varying wavelengths of our understanding- passion, mentality, emotion and resourcefulness. The Magician marks our birth into human form. Our Fool’s journey has officially begun. There is no turning back. We now have a vehicle, a body, in which to experience time-space reality, through which to grow and develop the essence and potential of the Fool.
In readings the Magician is asking us to look at our ability to manifest. What is the time-space reality we are experiencing, and how do we feel about that? Especially in situations where we feel unsure of what to do, the Magician urges us to take stock of our imaginative efforts and perceptions of reality. Are you happy with the reality you are experiencing? If not, what “spell” are you under? What perceived limitations or hindrances are you living through? How can you craft a new perception, or spell, through which to experience and manifest your pure potential? Use your senses wisely, and be sure to draw on your many resources- physical, mental, emotional and energetic- to create a reality that is aligned with your innate essence, or inner Fool. This is why Pagan spell casting and monastic ritual work is helpful- it channels the energy of your senses into a relationship to that which you wish to create, stimulating your body mind and spirit into contemplation in the direction you wish to move.
Much love and thanks for your continued support in bringing this deck to life ♥
Copyright Magnum Opus Tarot 2014
Risks and challenges
Although we are working with a local printer we trust with a sterling reputation, obviously, things can go wrong. Since Chris is a local operating freelance graphic designer, he is in direct communication with several trustworthy, swift-moving printers should our selected printer be unable to meet our quality and/or time needs.
It is important that we cast a wide net in order to get this deck production off the ground and into the public's hands. Although we have budding audiences, we have highly supportive connections to community leaders, Tarot organizations, shop owners, and well-known authors in the new age/ alternative spirituality worlds, as well as accomplished artists. Should we have trouble getting the word out and attracting orders, we will have the strong support of leaders and community pillars to rely on to support us in spreading the word and selling decks!Learn about accountability on Kickstarter
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