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Insightful stories from artists behind ‘Song of the Sea’, ‘Loving Vincent + 10 other projects in innovative art book format.
Insightful stories from artists behind ‘Song of the Sea’, ‘Loving Vincent + 10 other projects in innovative art book format.
Insightful stories from artists behind ‘Song of the Sea’, ‘Loving Vincent + 10 other projects in innovative art book format.
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578 backers pledged DKK 215,811 to help bring this project to life.

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How We Crafted | 12 indie creators share their process project video thumbnail
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How We Crafted | 12 indie creators share their process

DKK 215,811

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Great news: Stretch goals unlocked and in-development feature film 'Wolfwalkers' is added to the book. Every art book will also ship with a unique character sketch from Song of the Sea and 5 art cards!

Final sprint: Help us reach 300% and we'll donate a batch of books for a non-profit kids art charity.

 

 

Mockup | The final design may change
Mockup | The final design may change

We truly believe in the power of sharing the creative process.

So much inspiration, knowledge and material often gets left on a hard drive after a project finishes, when it could instead inspire the next beautiful indie projects.

This mindset has driven us to our newest concept: "How We Crafted", where creators share stories from their work. 

This first issue of the high quality printed art book will (if funded) feature animation directors, producers, supervisors, illustrators and a graphic novel author giving insight into their their creative process. "But who?", we hear you ask...Not just anybody, but beautiful projects and experienced creators, all ready to break down a super-practical topic and inspire you with their artwork.

Support your favourite creators
Support your favourite creators

By backing this campaign you're also supporting the creators from the 12 featured projects.

50% of the profits goes back to the artists and studios, evenly distributed, to help them continue making their art and share more stories like this. 

 

    

 

 

 

 

  

  

 

  

 

 

 

The final topics may change, but we'll promise to make it awesome no matter what :)

 

 

We are making this book with our users in mind. You are often creators yourself with professions and/or aspirations in animation, illustration, game development and similar visually oriented craftsmanships.

This will be mirrored in the book - you'll get applicable knowledge and in-depth, gritty details of the challenges behind the projects.

Two words kept creeping up on us, as we developed the idea: High-quality and applicable. We wanted to make something beautiful that feels great in your hands, but also light enough to easily carry around, so the great insights don't have to stay on the shelf.

Our solution is to merge the aesthetic and in-depth experience of our favourite art-of books with the lighter and more functionally flexible attributes of a high-end magazine.

With the "How we Crafted" art book, you'll get the sensation of aesthetically pleasing uncoated cover, thick high-quality paper and beautiful high-resolution images from the process behind the projects.

 

Artwork and posters from the projects
Artwork and posters from the projects

 

Mockup | The final design may change
Mockup | The final design may change

 

Mockup | The final design may change
Mockup | The final design may change

 

The goal is to feature insightful knowledge together with beautiful material, that inspires creators in a wide variety of fields like character development, background animation, stop-motion directing, doll manufacturing and other .

We've been working with these projects and their material for two years now, which gives us a great advantage in going from online to offline showcasing. With your magazine you get an online interactive part of the chapters, that will keep growing with new material added over time, essentially expanding on your art book for years to come.

 

 

 

The book

The book will be around 176 pages and will consist of 12 chapters, one per project. The larger-than-a4 format gives the artwork and stories room to breathe and will look stunning on every workstation or coffee table. All artwork pieces are high resolution and printed on quality uncoated paper.

The beautiful artwork will be weaved in the inspirational stories from the creators, with highly applicable stories (a concept we're really excited about).

The hard case sleeve

Get a luxurious high quality hard card sleeve for your artbook/magazine to intrigue guests to your studio or home. The back continues an all white clean design and the spine features the text "How We Crafted Volume I".

Mockup | The final design may change
Mockup | The final design may change

The bookmark

12 in-depth stories will take some time to read through, so a bookmark comes in handy. Luckily, we got this unique quality bookmark ready to help you, featuring artwork from every project in the artbook.

Mockup | The final design may change
Mockup | The final design may change

 

The credit in the book

Every backer from a tier that include book credits will be featured with name, email and portfolio url (optional). You rock and we want to acknowledge it!

The 1 year web access

An annual plan to Craft is usually $95,88, but through this campaign you get a whopping discount, making the lower tier only $50 (including the book).

With the plan you get access to all existing material and all future content released online on itsoncraft.com the next year. That's tens of thousands of concept art pieces, animation tests, background designs and How We Crafted interviews overall and five major updates every week.

The question

If you choose a tier that includes a question you get to influence the content of the artbook. You pick 1 project and ask anything related to the topic at hand. The question will be featured with your name, email address and portfolio link (optional). It's a way to not only get the book, but also ensure it touches the exact areas you're interested to know more about.

The "request a topic"

If you choose a tier that includes a topic request, you get to choose a brand new How We Crafted topic for one of the 12 creators. The How We Crafted will not go into the artbook but instead be released online in a rich digital experience with video, audio clips, background music, interview bits and of course a lot of artwork examples and insights. The topic is decided by you, so you can get insights specifically for a topic of your interest. How about "How We Crafted The Vikings" for The Secret of Kells or "How We Crafted The Miniature Models" for Machine? It's all up to you.

The 1 hour interview

If you choose a tier that includes a 1 hour interview, you get a dedicated 1on1 Skype interview with a creator of your choice and a topic of your choice. It's a unique opportunity to get their advice, do's and don'ts and improve your own craft with inspiration from their experiences. If you prefer, you can choose to spend the hour on having your portfolio reviewed, and get a head start for your career.

These are the creators, who have agreed to do the talk:

  • Tomm Moore
  • Paul Young (just confirmed)
  • Pernille Ørum
  • Jean-Charles Mbotti Malolo
  • Johan Oettinger
  • Léo Regeárd (LEYHO)
  • Mikkel Mainz
  • Benjamin Agersted & Patrick Steptoe

 UPDATE: This tier also comes with a signed unique sketch by Song of the Sea director Tomm Moore!

 

     

 

We've been thinking long and hard about the best possible solutions for both printing and shipping with many great options to choose from. In the end we chose local options here in Copenhagen for both.

Our printing solution is Kandrup, which is an old printing house dating back to 1920. Going with a local printing service ensures, that we can check the quality and quickly get in touch with them if problems arise.

Our shipping solution is Parcel Feeder, who have previously shipped for Pernille Ørum's wonderfully succesful "Coral"-campaign, which had more than 1.000 people backing. This experience in shipping for Kickstarter made us sure, that Parcel Feeder was the option for us.

 

That's us from start January (missing me, Emil; in the hectical period of setting up the campaign I couldn't find the self timer on the camera, so I'm the one taking the picture).

We've worked on creating Itsoncraft.com for almost two years now, working with indie creators on showcasing the creative process and material from their projects. Frederik is also the co-founder of animation studio Nørlum (Song of the Sea, Longway North), I'm a service designer myself, Niklas a former animation producer, Anders our content manager and Claudia handles festivals, community and funding. The team also holds animation veteran Jamie K. Bolio, producer Claus Toksvig Kjær and director Jericca Cleland.

We're based in Copenhagen but cater to creatives worldwide :)

 

 

 

 

Risks and challenges

The interviews won't be conducted before after reaching our goal, but we will soon begin releasing online versions of How We Crafted, so keep an eye out. As we are a small team, it takes time to make the content, and that is why we have the shipping date set for spring 2018.

As we've gone with a local option for both printing and shipping, we will be able to quickly handle any possible challenges. Both also have experience in providing for Kickstarter campaigns, so your rewards will be in good hands.

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  1. Select this reward

    Pledge DKK 62 or more About $10

    Digital Basics

    Digital download of full book in .pdf format.
    NB: Doesn't include acces to the Digital Extension or the Craft website.

    Includes:
    • .pdf of the book
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    Pledge DKK 155 or more About $24

    EARLY FISH PACK (we're tired of birds)

    You are fast! Your diligence is rewarded with this limited backer tier.

    Includes:
    • 'How We Crafted' book + digital extension.
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    Reward no longer available 50 backers
    DKK
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  3. Select this reward

    Pledge DKK 215 or more About $34

    The Art book

    All of the book - none of the frills.

    Includes:
    • 'How We Crafted' book + digital extension.
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    239 backers
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  4. Select this reward

    Pledge DKK 340 or more About $53

    Deluxe Deliciousness

    You want the best of the best and know to protect what you hold dear. Get a custom-fitted case for your book together wit a beautiful bookmark and a thank you in the book!

    Includes:
    • 'How We Crafted' book + digital extension.
    • Case for the book
    • Art bookmark
    • Credit/thank you in the book
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  5. Select this reward

    Pledge DKK 530 or more About $83

    Craft Digital Pack

    Provides you with access to all of the wonderful material on Craft together with the book and its digital extension.

    Includes:
    • 'How We Crafted' book + digital extension.
    • Craft web acces - 1 year
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    14 backers
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  6. Select this reward

    Pledge DKK 700 or more About $110

    How We Crafted Full Pack

    You just LOVE insights and this way you'll keep on getting them. With web access for 1 year, you get to experience everything Craft has to offer.

    Includes:
    • 'How We Crafted' book + digital extension.
    • Craft web acces - 1 year
    • Case for the book
    • Art bookmark
    • Credit/thank you in the book
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    12 backers
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  7. Select this reward

    Pledge DKK 995 or more About $156

    Craft Contributor

    Just reading isn't your thing, you want to get in on the action. As a contributor you get to ask a question for one of the book's interviews and request an online 'How We Crafted' for your favourite topic. Your name and link to portfolio will be displayed for hundreds of people to see. Who knows what it will spark?

    Includes:
    • 'How We Crafted' book + digital extension.
    • Case for the book
    • Art bookmark
    • Credit/thank you in the book
    • Question to be featured in the book
    • An online 'How We Crafted' made upon your request
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    Limited 5 backers
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  8. Reward no longer available

    Pledge DKK 1,800 or more About $282

    Creator Talk Pack (portfolio review)

    Get to talk with a creator about your craft (see list of options in text). Ask them about their process or have them review your portfolio.

    This reward provides you with 1 hour interview with a creator from the book.

    NEW: Get a unique sketch delivered with your art book made by director of 'Song of the Sea' Tomm Moore

    Includes:
    • 'How We Crafted' book + digital extension.
    • Case for the book
    • Craft web acces - 1 year
    • An online 'How We Crafted' made upon your request
    • Art bookmark
    • Credit/thank you in the book
    • Question to be featured in the book
    • Unique sketch from director of 'Song of the Sea'Tomm Moore
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    Ships to Anywhere in the world
    Reward no longer available 5 backers
    DKK
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  9. Select this reward

    Pledge DKK 1,850 or more About $290

    Team Pack (bulk buy)

    An option for schools and companies wanting to share the insights with multiple people.

    Includes:
    • 10× 'How We Crafted' book + digital extension.
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Funding period

- (30 days)