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$15,609
pledged of $10,999 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Craft
$15,609
pledged of $10,999 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

 

Mockup | The final design may change
Mockup | The final design may change

We truly believe in the power of sharing the creative process.

So much inspiration, knowledge and material often gets left on a hard drive after a project finishes, when it could instead inspire the next beautiful indie projects.

This mindset has driven us to our newest concept: "How We Crafted", where creators share stories from their work. 

This first issue of the high quality printed art book will (if funded) feature animation directors, producers, supervisors, illustrators and a graphic novel author giving insight into their their creative process. "But who?", we hear you ask...Not just anybody, but beautiful projects and experienced creators, all ready to break down a super-practical topic and inspire you with their artwork.

LIVE: Hurray - we hit 100% and we'll draw a unique character sketch from Song of the Sea and ship it with every art book! Now onto the next stretch goal (which is nice!)

Support your favourite creators
Support your favourite creators

By backing this campaign you're also supporting the creators from the 12 featured projects.

50% of the profits goes back to the artists and studios, evenly distributed, to help them continue making their art and share more stories like this. 

 

    

 

 

 

 

  

  

 

  

 

 

 

The final topics may change, but we'll promise to make it awesome no matter what :)

 

 

We are making this book with our users in mind. You are often creators yourself with professions and/or aspirations in animation, illustration, game development and similar visually oriented craftsmanships.

This will be mirrored in the book - you'll get applicable knowledge and in-depth, gritty details of the challenges behind the projects.

Two words kept creeping up on us, as we developed the idea: High-quality and applicable. We wanted to make something beautiful that feels great in your hands, but also light enough to easily carry around, so the great insights don't have to stay on the shelf.

Our solution is to merge the aesthetic and in-depth experience of our favourite art-of books with the lighter and more functionally flexible attributes of a high-end magazine.

With the "How we Crafted" art book, you'll get the sensation of aesthetically pleasing uncoated cover, thick high-quality paper and beautiful high-resolution images from the process behind the projects.

 

Artwork and posters from the projects
Artwork and posters from the projects

 

Mockup | The final design may change
Mockup | The final design may change

 

Mockup | The final design may change
Mockup | The final design may change

 

The goal is to feature insightful knowledge together with beautiful material, that inspires creators in a wide variety of fields like character development, background animation, stop-motion directing, doll manufacturing and other .

We've been working with these projects and their material for two years now, which gives us a great advantage in going from online to offline showcasing. With your magazine you get an online interactive part of the chapters, that will keep growing with new material added over time, essentially expanding on your art book for years to come.

 

 

 

The book

The book will be around 176 pages and will consist of 12 chapters, one per project. The larger-than-a4 format gives the artwork and stories room to breathe and will look stunning on every workstation or coffee table. All artwork pieces are high resolution and printed on quality uncoated paper.

The beautiful artwork will be weaved in the inspirational stories from the creators, with highly applicable stories (a concept we're really excited about).

The hard case sleeve

Get a luxurious high quality hard card sleeve for your artbook/magazine to intrigue guests to your studio or home. The back continues an all white clean design and the spine features the text "How We Crafted Volume I".

Mockup | The final design may change
Mockup | The final design may change

The bookmark

12 in-depth stories will take some time to read through, so a bookmark comes in handy. Luckily, we got this unique quality bookmark ready to help you, featuring artwork from every project in the artbook.

Mockup | The final design may change
Mockup | The final design may change

 

The credit in the book

Every backer from a tier that include book credits will be featured with name, email and portfolio url (optional). You rock and we want to acknowledge it!

The 1 year web access

An annual plan to Craft is usually $95,88, but through this campaign you get a whopping discount, making the lower tier only $50 (including the book).

With the plan you get access to all existing material and all future content released online on itsoncraft.com the next year. That's tens of thousands of concept art pieces, animation tests, background designs and How We Crafted interviews overall and five major updates every week.

The question

If you choose a tier that includes a question you get to influence the content of the artbook. You pick 1 project and ask anything related to the topic at hand. The question will be featured with your name, email address and portfolio link (optional). It's a way to not only get the book, but also ensure it touches the exact areas you're interested to know more about.

The "request a topic"

If you choose a tier that includes a topic request, you get to choose a brand new How We Crafted topic for one of the 12 creators. The How We Crafted will not go into the artbook but instead be released online in a rich digital experience with video, audio clips, background music, interview bits and of course a lot of artwork examples and insights. The topic is decided by you, so you can get insights specifically for a topic of your interest. How about "How We Crafted The Vikings" for The Secret of Kells or "How We Crafted The Miniature Models" for Machine? It's all up to you.

The 1 hour interview

If you choose a tier that includes a 1 hour interview, you get a dedicated 1on1 Skype interview with a creator of your choice and a topic of your choice. It's a unique opportunity to get their advice, do's and don'ts and improve your own craft with inspiration from their experiences. If you prefer, you can choose to spend the hour on having your portfolio reviewed, and get a head start for your career.

These are the creators, who have agreed to do the talk:

  • Tomm Moore
  • Paul Young (just confirmed)
  • Pernille Ørum
  • Jean-Charles Mbotti Malolo
  • Johan Oettinger
  • Léo Regeárd (LEYHO)
  • Mikkel Mainz
  • Benjamin Agersted & Patrick Steptoe

 

 

 

 

We've been thinking long and hard about the best possible solutions for both printing and shipping with many great options to choose from. In the end we chose local options here in Copenhagen for both.

Our printing solution is Kandrup, which is an old printing house dating back to 1920. Going with a local printing service ensures, that we can check the quality and quickly get in touch with them if problems arise.

Our shipping solution is Parcel Feeder, who have previously shipped for Pernille Ørum's wonderfully succesful "Coral"-campaign, which had more than 1.000 people backing. This experience in shipping for Kickstarter made us sure, that Parcel Feeder was the option for us.

 

That's us from start January (missing me, Emil; in the hectical period of setting up the campaign I couldn't find the self timer on the camera, so I'm the one taking the picture).

We've worked on creating Itsoncraft.com for almost two years now, working with indie creators on showcasing the creative process and material from their projects. Frederik is also the co-founder of animation studio Nørlum (Song of the Sea, Longway North), I'm a service designer myself, Niklas a former animation producer, Anders our content manager and Claudia handles festivals, community and funding. The team also holds animation veteran Jamie K. Bolio, producer Claus Toksvig Kjær and director Jericca Cleland.

We're based in Copenhagen but cater to creatives worldwide :)

 

 

 

 

Risks and challenges

Currently we have deals in place with 10 of 12 projects, but have a lot of great alternatives if our 2 priorities don't work out.

The interviews won't be conducted before after reaching our goal, but it's possible to check out the format on our website (link). As we are a small team, it takes time to make the content, and that is why we have the shipping date set for spring 2018.

We’ve chosen BookMobile as our printing place and distributor. They specialise in art books and have been in charge of delivering to 100+ Kickstarter projects, always securing high quality print, storage and reliable shipping.

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    Pledge DKK 62 or more About $10

    Digital Basics

    Digital download of full book in .pdf format.
    NB: Doesn't include acces to the Digital Extension or the Craft website.

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    The Art book

    All of the book - none of the frills.

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    Deluxe Deliciousness

    You want the best of the best and know to protect what you hold dear. Get a custom-fitted case for your book together wit a beautiful bookmark and a thank you in the book!

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    Craft Digital Pack

    Provides you with access to all of the wonderful material on Craft together with the book and its digital extension.

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    Pledge DKK 700 or more About $113

    How We Crafted Full Pack

    You just LOVE insights and this way you'll keep on getting them. With web access for 1 year, you get to experience everything Craft has to offer.

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    Craft Contributor

    Just reading isn't your thing, you want to get in on the action. As a contributor you get to ask a question for one of the book's interviews and request an online 'How We Crafted' for your favourite topic.

    Includes:
    • 'How We Crafted' book + digital extension.
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    • Art bookmark
    • Credit/thank you in the book
    • Question to be featured in the book
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    Team Pack (bulk buy)

    An option for schools and companies wanting to share the insights with multiple people.

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    Creator Talk Pack (portfolio review)

    Get to talk with a creator about your craft (see list of options in text). Ask them about their process or have them review your portfolio.

    This reward provides you with 1 hour interview with a creator from the book.

    Includes:
    • 'How We Crafted' book + digital extension.
    • Case for the book
    • Craft web acces - 1 year
    • An online 'How We Crafted' made upon your request
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    EARLY FISH PACK (we're tired of birds)

    You are fast! Your diligence is rewarded with this limited backer tier.

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