About this project
Vul·ca·nized - Is a process that can make rubber tougher than other rubbers (Car tires are made from vulcanized rubber). The trick is getting it tough and durable but still grippy. WE'VE DONE IT!!!
STYLE - COMFORT - DURABILITY
Made To Last
We knew that If we could make a shoe that survived weeks of longboarding, we would have something special on our feet. Countless hours of testing quickly revealed the weak points of standard vulcanized shoes, and we set out to remedy them. The Elby mid-top is made to last and look good. But the biggest innovation is what you don't see. We have the recipe for a material that can retain it's grip and softness while raising the bar for abrasion resistance. The Elby is a vulcanized shoe that took all the abuse that we dished out. It's now ready for your feet.
What We Fixed
One good thing about traditional vulcanized shoes, consistent wear and tear.
Top of the toes, and the sides of the shoe were always the first to go. Even if you don't skate or abuse your shoes, if you ever had and loved the feel of vulcanized shoes you know how the sides of the shoe comes lose and wears out before its's time.
Doing It Right
We are proud to have collaborated with one of our favorite designers to make sure we did this right: Michael Ditullo.
Michael spent nearly a decade developing several product collections at Nike Inc. for the Converse, Jordan, and Nike brands. He is currently the Chief Design Officer of Sound United and has worked with many legendary brands. It's been our pleasure to work with such a veteran professional.
Real World Testing
Having our low-tops out last year has given us great insight how to make the mid-tops even better.
PRODUCT REVIEWS AND NEWS POSTS ABOUT THE ELBY FROM THOSE WHO LIKE SHOES AND KNOW HOW TO TEAR THEM UP.
BROOKLYN WORKSHOP TAKES THE PODIUM. The low-tops were put through it's paces and won many of the year's top races.
We took what we learned from the low
tops to create the mid-tops of our dreams
TAKE THE ELBY FOR A SPIN
Renderings of first run of colors for the mid-tops.
WHAT YOU GET
The Elby in action
together with the Longboard that inspired them, The Hanzo. You can get both!
Greetings from Brooklyn. Thank you for your support.
Updated color way selection!
Risks and challenges
The molds and the factory are secured and we have the experience of making the low tops. The main risks and challenges would be due to unforeseen factory delays and/or customs and shipping delays that are out of our control.Learn about accountability on Kickstarter
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