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Beautiful, ethical yoga clothing made with love from field to mat
59 backers pledged £5,022 to help bring this project to life.

About

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£5,022

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 The Samanata story 

It all started when we realised how difficult it was to find good quality, environmentally friendly and ethically sourced yoga wear - something that we had expected would be part of the yoga culture we had grown to love. We wanted to practice in clothing that we felt good about buying but also that felt amazing and that we loved the look of… and so we began a journey to combine our love of yoga with our passion for making a difference. 

Samanata means equality in Hindi, something we want to incorporate into the way business is done. So how exactly does this fit in with ethical yoga clothing? Well, yoga is about balance and harmony which can only be achieved when there is respect for each other and the environment. It is also a multi-billion dollar industry. MULTI-BILLION! With this information in hand, we also wanted to empower the yoga community to get that money to some of the most vulnerable people in our society. In exchange, we offer the yoga community the kind of yoga clothing they’ve been searching for. With our dedication to ethical and sustainable production, support for local suppliers, partnership with PROJECT FUTURES and of course the support of YOU, we can make this happen! 

How do we go about doing this you say? 

  • By working with local suppliers. All our leggings are made right here in Britain! This enables us to work closely with our suppliers and adequately monitor our supply chain, ensure fair and ethical working conditions and reduce our logistical impact on the environment. 
  • By dedicating 10% of our profits to PROJECT FUTURES, a not-for- profit organisation that works tirelessly towards the eradication of human trafficking and the empowerment of its survivors. Your money goes directly to projects to support survivors of human trafficking. Check out more about PROJECT FUTURES here
  • By choosing recycled and eco-friendly fabrics to reduce our impact on the environment. The fabric we have used for our first collection is a high performance, techno-fabric made from recycled polyester and recycled nylon. It is made in Italy by a company that promotes sustainability and environmental awareness. 
  • By supporting artists and designers locally and around the world to create exciting future prints and collections.

The Samanata Yogi Collection

Our first collection is Wanderlust, which we think will bring some serious fun and style to your mat. Inspired by our love of travel, and working with talented artists from around the world, we have created unique printed leggings which tell a story about places, countries, people and culture.  We use high end digital printing to enhance the beautiful detail on these leggings. 

Not only that, your leggings are created with performance fabric (check out the tech specs above) that is recycled from waste materials. So you'll feel great and look great whilst doing great things for the planet. 

We'll launch with two styles

1.  Full Print Leggings: A bright and vibrant printed legging made from a recycled polyester and elastane blend. This legging has a fold over waistband option so you can wear them high or low.

Full Print Leggings
Full Print Leggings

2.  Waistband Print Leggings: A black legging with a printed waistband made from a recycled nylon and elastane blend. Our design has a unique V-back feature and a foot strap. The waistband is available in ANY of the four prints below. 

Waistband Print Leggings
Waistband Print Leggings

We have four AMAZING prints that we're excited to share with you (plus more to follow in the future):

1.  Coral Planet: Inspired by the depth, power and magnificence of the ocean and all of the incredible things it has to offer. A beautiful, colourful array of coral and sea life. One for the water lovers amongst us.
 This print is available on a dark base or light base (see below).

Coral Planet (dark base)
Coral Planet (dark base)
Coral Planet (light base)
Coral Planet (light base)

2.  Dharramalin: An aboriginal painting that tells a story about guardian spirits who watch over us and symbolises the battles that women face as well as their courage and strength to overcome and learn from them. Representing all the powerful women in our lives.
  This print is available on a blue base or pink base (see print and colour options below).

Dharramalin
Dharramalin

3.  Happy Holi: Inspired by the wonderful ancient Hindu Holi festival known as the festival of colours or the festival of love. Clouds of wild and wonderful colours to brighten up any yoga session. 


Happy Holi
Happy Holi

4.  Clovelly: A snapshot of English countryside and country living evoking images of endless green rolling hills and picturesque villages dotted amongst trees. A vintage feel for all of the green, countryside lovers amongst us.

Clovelly
Clovelly

Embrace the Samanata Yogi Lifestyle!

Print and colour options

Size chart

Waist: measure around the slimmest part of your natural waistline which is above your navel and below your ribcage 

Hips: measure around the point of your hips at the top of the legs, this may be approximately 23cm below your natural waistline 

Instructions for ordering

If you’re ordering as a Christmas present, we’ll be preparing some great Christmas e-gift certificates for you to put under the tree. You can even personalise them with a name and message to make it extra special. 

We’ll also send you a follow-up request to get all of the product details from you including the following: 

  • Size - Small, Medium, Large 
  • Style - Full Print or Waistband Print
  • Print - Happy Holi, Coral Planet, Dharramalin, Clovelly 
  • Print colour option (if applicable) - Dark or Light for Coral Planet, Blue or Pink for Dharramalin 
  • Christmas e-gift certificate name (if applicable) 
  • Christmas e-gift certificate message (if applicable)
  • Shipping address

So why do we need your moula? 

We’ve come a long way but need your help!  The funding we raise through Kickstarter will go directly towards our first production order to bring the Wanderlust Collection to you. We've invested in all of the upfront product development, design and sampling and we're ready to go. 

Our target is £5,000 and this will contribute towards our first order. Our key costs are fabric, digital printing and sewing.  A breakdown of the key costs per item is shown below:

What are you going to get?  The chance to be one of the first Samanata Yogis! Our pre-orders are expected to be delivered in April. We’ll keep you updated with progress as they are being printed and sewn especially for you. 

And what will the future bring?  An increased product selection and some fun new style ideas. We'll always maintain our commitment to operate as a social business and we're excited about the many opportunities we have up our sleeves to contribute in the future.

Namaste away!

If you're not able to contribute but love what we're doing, we'd be super grateful if you could spread the word.  Please share away using the hashtag #SamanataYogi and follow us on Twitter (@SamanataYogi), Facebook (samanatayogi) and Instagram (samanatayogi).  We really appreciate all your support.

Waistband Print Leggings
Waistband Print Leggings
Full Print Leggings
Full Print Leggings

(Icons made by Freepik from www.flaticon.com)

Risks and challenges

Coming from corporate backgrounds, the last 18 months have been quite a learning experience! We have learnt so many new skills…from designing a clothing range to blog writing and social media! We have used this time to source, sample and plan and have developed a good relationship with our local suppliers.

It's very important to us that we get your leggings to you perfect and on time. Here's what we've done to mitigate the risks:

Samples: We’ve got all our samples and have some dedicated yogis trying them out for us so we make sure they are right. Both our designer and supplier are on board to get them perfect for you.

Fabric and materials: We have our fabric chosen and our suppliers identified so all will be in place once our first order is set to go.

Sewing: We’re excited to be working with a small local factory with a great reputation who are expert at bringing great quality products to the UK market.

Reaching our Samanata Yogis: As a new brand we're keen to get out there but we know it will be tough. We’ve got a plan in place to get the word out but we'd love your support. Anything you can do to share will be massively appreciated.

As we've learnt, there can always be unforeseen challenges in manufacturing but we think we're well prepped and able to tackle any issues that arise. Of course, we’ll be keeping you posted with regular project updates so you're always in the know!

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Support

  1. Select this reward

    Pledge £20 or more About $26

    THANK YOU!
    A special thank you card from us together with a virtual hug. Plus future fun updates on all that's happening in the Samanata world as well as a mention on our website as one of our Founder Samanata Yogis!

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  2. Select this reward

    Pledge £39 or more About $51

    WANDERLUST LEGGINGS
    Either our Waistband Print or Full Print leggings with a print of your choice at a whopping 43% discount on our retail price (RRP £69).
    If it’s a present, we’ll include a wonderful personalised e-gift certificate that you can give in advance of the leggings.

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  3. Select this reward

    Pledge £69 or more About $90

    2X WANDERLUST LEGGINGS
    Any two of your favourite leggings at an even better 50% discount on our retail price.
    If your order includes a present, we’ll include a wonderful personalised e-gift certificate that you can give in advance of the leggings.

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  4. Select this reward

    Pledge £100 or more About $130

    3X WANDERLUST LEGGINGS
    Can't decide what to get? How about your favourite three leggings?
    If your order includes a present, we’ll include a wonderful personalised e-gift certificate that you can give in advance of the leggings.

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  5. Select this reward

    Pledge £200 or more About $260

    4X WANDERLUST LEGGINGS AND INSPIRATION
    Any four of your favourite leggings. Plus the opportunity to choose a travel inspiration for the print of one of our future leggings. And a beautiful poster of the print you help inspire for your wall.
    If your order includes a present, we’ll include a wonderful personalised e-gift certificate that you can give in advance of the leggings.

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  6. Select this reward

    Pledge £400 or more About $519

    SAMANATA FAMILY!
    You're part of the Samanata family. One of each of our prints (in either the Waistband Print or Full Print leggings). Plus you’ll be the first to receive our next two printed leggings! Plus the opportunity to choose the next travel destination for the print of one of our future leggings and collaborate directly with our artist so you can help shape the final print. And a beautiful poster of the print you help inspire for your wall.
    If your order includes a present, we’ll include a wonderful personalised e-gift certificate that you can give in advance of the leggings.

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Funding period

- (30 days)