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A leather bag that transforms into three functional shapes according to your needs
A leather bag that transforms into three functional shapes according to your needs
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122 backers pledged $26,645 to help bring this project to life.

About

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$26,645

122

 

 

ARAMLEE is a contemporary lifestyle product line. Our line of products ranges from leather bags to ceramics and much more.

I am the designer of the brand and my creative focus is on designing unique and practical products.

 

I wanted to create a bag that provides more than one option. I started playing with paper mock-ups and came up with the idea of a foldable and transformable bag.

The bag transforms from a large to a medium shoulder bag, and finally to a small envelope bag, according to your needs.

 

 

 *Patent pending (US & International)

I work with Italian leather tanneries and zipper suppliers to maintain a high level of quality. 

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I work with a local handbag manufacturer that I've done business with in the past. They’ve always operated their business ethically and dependably, and have worked with major accessories brands in the US.

It’s important for me to keep the production in the US because I’d like to support local businesses while maintaining the quality of the products.

Since the leather is natural product, there are some parts that can't be used due to its irregular shape. The industry standard wastage of leather ranges from 20% - 50%, depending on the size of the leather piece.

I tried to find a solution to lower the wastage, and came up with an idea to make use of the scraps. After cutting the leather, all scrap pieces from the bags are gathered and reused to create the pouches. The patch shapes are determined by the scraps, so each pouch will be unique.

Because I am upcycling the waste, the cost of the leather is not added to the price for the pouch, and the cost only includes the labor and other material costs.

 

LEATHER SCRAPS
LEATHER SCRAPS

 

POUCHES (Key fobs are not included)
POUCHES (Key fobs are not included)

The wood pendants for the key fobs are handcrafted and made of scrap pieces sourced in Brooklyn, NY.

WOOD SCRAPS
WOOD SCRAPS

 

WOOD KEY FOBS
WOOD KEY FOBS

 

The retail model for my products is direct-to-customer, to eliminate middle man costs. 

In traditional retail, a designer leather handbag is marked up at least 5 times by the time it reaches the customer. However, by reaching directly to you with online sales, I’ll be able to eliminate traditional retail costs and offer you well made products with prices that are less than half of what they normally cost.

 

 

 

LIGHT GREY
LIGHT GREY

 

BLACK
BLACK

 

ANTHRACITE METALLIC
ANTHRACITE METALLIC
     
  •  Cow leather
  •  Available in Light grey, Black, Anthracite metallic 
  •  Body dimension: 12"W x 18"H (30.5 cm x 45.5 cm)
  •  Black leather shoulder strap: 15" (30cm) drop/ 32.5" (82.5cm) length 
  •  Weight: 0.8lbs (0.36 kg)
  •  Black metal zipper closure
  •  4 sets of snaps in black oxide finish
  •  Unlined

 

 

 

  •  Cow leather
  •  Available in Light grey, Black, Anthracite metallic
  •  Dimension: Since the pouches are made from the scrap leather pieces, the size will vary slightly with an approximated size range of 9"(23cm) x 6"(15cm).
  •  Black metal zipper closure
  •  Unlined
  •  Available in two-tone ceramic cube (one on the left) and facetted wood pendants in 3 colors (light, medium and dark)
  •  Metal clip in brass finish
  •  Black round leather cord
  •  Dimension: approximately 1"x 1"x 1" (2.5cm x 2.5cm x 2.5cm)

 

 

 

 

 

 

 

 

June 28th - August 11th : Kickstarter Campaign 

August 11th : The campaign ends

August - November: Steel die produced/ Material order and shipping/ Manufacturing for handbags and pouches/ Hand production for key fobs

December: Package and ship rewards

 

 

 

 

 

Video : Alastair Casey, Brian Hersey

Editor: Brian Hersey

Adviser: James Casey

Photography : Alastair Casey

Music : Brian Hersey

Samples : Fernando Orrego

Materials : Jenny Hecht

Model : Hana Cho

Lifestyle photography: Jenny Huang

 

Risks and challenges

Factories and suppliers:
Working in the industry as a designer for 17 years, I've encountered numerous obstacles during the production stage and there's always a challenge that suppliers do not fulfill orders on time. I am working with a professional factory and suppliers that have years of experience. Please be assured that I am an experienced designer who's knowledgeable and resourceful to resolve issues that may occur, and I will try to avoid any delays.

Hand Production:
Wood and ceramic pendants for the key fobs will be produced by my hands. I set up a realistic time line, however if there are any unforeseen circumstances that delay the work, I will always keep open and honest communication with all my backers!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    - Thank you for your support! -

    These funds will go entirely to bring this project come to life!

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    9 backers
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  2. Select this reward

    Pledge $28 or more About $28

    - HANDMADE KEY FOB -

    / Choice of ceramic or wood pendants
    / Choice of wood colors
    (you will choose at the end of the campaign)

    / Expected retail: $35

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    Limited 8 backers
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  3. Select this reward

    Pledge $40 or more About $40

    - LEATHER POUCH -

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $45

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  4. Reward no longer available

    Pledge $300 or more About $300

    - HANA - EARLY BIRD SPECIAL

    : Convertible shoulder bag

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $370

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    Reward no longer available 20 backers
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    Pledge $320 or more About $320

    - HANA -

    : Convertible shoulder bag

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $370

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    4 backers
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  6. Select this reward

    Pledge $325 or more About $325

    - COMBO 1 - EARLY BIRD SPECIAL

    : 1 HANA convertible bag + 1 KEY FOB (ceramic or wood)

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $405

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    Limited 6 backers
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  7. Select this reward

    Pledge $335 or more About $335

    - COMBO 2 - EARLY BIRD SPECIAL

    : 1 HANA convertible bag + 1 POUCH

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $415

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  8. Select this reward

    Pledge $345 or more About $345

    - COMBO 1 -

    : 1 HANA convertible bag + 1 KEY FOB (ceramic or wood)

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $405

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    Limited 0 backers
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  9. Select this reward

    Pledge $355 or more About $355

    - COMBO 2 -

    : 1 HANA convertible bag + 1 POUCH

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $415

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    Pledge $360 or more About $360

    - COMBO 3 - EARLY BIRD SPECIAL

    : 1 HANA convertible bag + 1 POUCH +1 KEY FOB

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $450

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    Reward no longer available 15 backers
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  11. Select this reward

    Pledge $380 or more About $380

    - COMBO 3 -

    : 1 HANA convertible bag + 1 POUCH +1 KEY FOB

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $450

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  12. Select this reward

    Pledge $620 or more About $620

    - COMBO 4 -

    : 2x HANA convertible bag

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $740

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    3 backers
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  13. Select this reward

    Pledge $690 or more About $690

    - COMBO 5 -

    : 2x HANA convertible bag + 1 POUCH + 1 KEY FOB

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $820

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  14. Select this reward

    Pledge $750 or more About $750

    - COMBO 6 -

    : 2x HANA convertible bag + 2x POUCH + 2x KEY FOB

    / Choice of colors
    (you will choose at the end of the campaign)

    / Expected retail: $900

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Funding period

- (44 days)