Subscribe to the most innovative art-magazine on American theater design ever published. Read more
This project was successfully funded on May 31, 2013.
About this project
Chance is a Kickstarter Staff Pick.
What is Chance?
Chance is a large format photography magazine that looks at the world through the lens of theatrical design. We commission an original photo shoot of every show we cover and believe that superior visual documentation will transform the way we see and think about the theater and the people who design for it.
Chance is about great photography and deep, honest and penetrating conversations.
What does it look like?
Chance is printed on archival grade glossy and matte paper stock in landscape orientation with a Perfect Binding. The magazine runs approximately 200 pages in length, is approximately half an inch thick and 2 feet wide when open. More like an art-book than a magazine, Chance is entirely free of advertising.
What's included with a subscription?
The first three issues of the magazine. Nearly 600 pages of images and writing about theater:
- Welcome to Chance
- The Box
- Couture | Stage
How else is Chance different?
Chance will be sold at the 14 major magazine shops in the design districts of Manhattan, putting us in direct contact with the fashion designers, artists, filmmakers, architects, photographers, graphic designers, writers and advertisers who have inspired our work in countless design meetings. For the first time, theatrical design goes back into the design loop, influencing those who have influenced us.
Our dream: to see a fashion designer bring an image from Chance to the design table and build a new idea off of what we have done. To bring theater design back into the nexus of all design conversations.
We've organized the magazine into 10 areas.
Interview - an extended conversation with a remarkable creator and thinker in world theater accompanied by specially commissioned images illustrating the design in question.
Document - a clean, noise-free look at a handful of designs with illuminating commentary and conversations about the path to creation and revision.
Focus - an in-depth, high resolution still-life photo essay of a single design, featuring an innovative photographic process.
Reality - a backstage or offstage shoot of people working in theater.
Portfolio - a comprehensive look at the work of a designer over a span of productions.
Performance - our innovative photographic eye trained on live performance.
Play - Completely unique, Play asks: what if we use a new play to inspire an original, narrative driven photo-shoot. Play is unlike anything you have ever seen before in theater photography.
Monograph - a look at the sketches, models and preparatory/investigative documents of a designer, often from a previous generation.
Book - photographic innovator Stephen Joseph takes us into the studios of todays leading designers in stunning 360 degree panoramas where we ask them to talk about the books that have had the most persistent and decisive affect on their point of view.
In short, Chance is a calm and balanced place to look at design, to consider the work and enjoy grounded, serious engagement about the American theater. So, we say hello to our friends in fashion, and architecture, and to designers everywhere. We say hello to theaters across America, Europe and Asia. We say hello to writers, journalists, and thinkers about the arts and literature.
The Second Issue - The Box
The Box looks at innovative ways to use and defeat traditional theater spaces and performance environments.
- The Box: Raven, Stormy Leather, Narcissister and Yozmit
- Joyin Shih interviews The Box
- Scott Pask, Charles Renfro and David Hilliard
- Gregory Crewdson on lighting space
- Mimi Lien and Jane Cox: The Whale
- The Freedom Theater and Juliano Mer Khamis
- Boris Aronson and Garson Kanin
- Dane Laffrey: The Maids
- Still Life: The Model Boxes of Lee and Aronson
- Travesties: a graphic novella by Jeff Hinchee
- Temporary Distortion and Kenneth Collins
And much more...
The Third Issue - Couture | Stage
Couture | Stage explores the work of designers whose imagination lives in the interstice between fashion and theater. We present an extensive monograph of the work of Eiko Ishioka, including designs from The Fall, Tarsem Sing's feature film realeased in 2006, the 2008 Bejing Olympics opening ceremonies, and Grace Jones' 2009 Hurricane tour in the US, as photographed by the brilliant Billy Jim. We will travel to Paris, New York and elsewhere to meet designers who sculpt the human body into stories, reminiscences and metaphors. We will take a close look at the sketches, the mock-ups, the inspiration, and the finished work, both in high resolution gray space shoots, and in situ photo reports.
Who's behind Chance
Our editorial staff includes Sean Cunningham, Editorial Director, Camille Assaf, Dane Laffrey, William Cusick and Junghyun Lee, design editors, and Martha Steketee, Monograph and Studio Editor.
Who is working with us?
- Allison Jean White
- Alyce Gilbert
- Andrew Lieberman
- Baylen Thomas
- Ben Edwards
- Birgit Huppuch
- Brian Mehring
- Camille Assaf
- Carol Rosegg
- Cee Cee Swalling
- Christian Stoniev
- Chuck Lapointe
- Claire Brownell
- Dane Laffrey
- David Gallo
- David Montee
- Eiko Ishioka
- Ethan McSweeny
- Fabrice Trombert
- Fitz Patton
- Francesca Faridany
- Frankie Faridany
- Gaye Taylor Upchurch
- Gretchen Androsavich
- Heather Mac Rae
- Jacob Land
- Jane Cox
- Jane Greenwood
- Jenn Lee
- Jessica Buckridge
- Jessie Berger
- Joe Curnutte
- Joe Short
- Joel De La Fuente
- Jonathan Weiss
- Josh Gericke
- Katie Gell
- Lee Savage
- Leo Brown
- Lise Cruz
- Lucy Owen
- Marilyn Bennett
- Martha Wade Steketee
- Mary Rasmussen
- Meredith Holzman
- Michael Kahn
- Michael Simms
- Mimi Lien
- Nick Westrate
- Patrick Xiong
- Plamen Petkov
- Rachel Hauck
- Rachel Pickup
- Rachel Spencer Hewitt
- Raife Baker
- Riyo Mitsui
- Robert Breckenridge
- Robert Stanton
- Sam Littlefield
- Scott Suchman
- Sean Cunningham
- Sharr White
- Simon Hammerstein
- Stacey Berman
- Stephen Joseph
- Stormy Leather
- Susan Hilferty
- T Charles Erickson
- Tana Hicken
- Tarafawn Marek
- Ted Koch
- Ted van Griethuysen
- Therese Plaehn
- Tom Watson
- Trip Cullman
- Will Rogers
- William Cusick
- William Doughty
Risks and challenges
Our cost structure could not be more refined. Each time we go to print, we incur the cost of print and distribution, about $12,000. Our belief is that after he first issue is launched and mailed, the magazine will begin to grow a broader subscription base. We require roughly 750 subscribers to be sustainable for 3 issues per year. Our plan is to achieve 250 new subscribers with each new issue of the magazine through a series of three Kickstarter campaigns that do one thing: sell magazine and subscriptions. We are certain that after 9 months of exposure that 750 subscribers is an achievable reality.
Additionally, we are also seeking an alliance with a major university press or an existing theater publication. If we can obtain access to an existing back office operation for subscription management, mailing lists and print/distribution, our costs will go down father and it will be possible to staff the office at 32 Union Square East with a full time editorial director.
Chance has no equal. Because it is written and edited by working designers will always keep it vital, honest and connected to the intellectual and creative core of theatrical design.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge $25 or more
Receive the inaugural issue, Welcome to Chance, shrink wrapped and delivered to your home, school or studio. More like an art-book, It is nearly 200 pages long and entirely free of advertising.Estimated delivery:Ships anywhere in the world
Pledge $35 or more
DESIGN MEETING 2013 ATTENDEES: Add the next two issues of Chance, The Box and Couture|Stage, to your Design Meeting copy of Welcome to Chance.Estimated delivery:Only ships to: United States
Pledge $50 or more
Subscribe to Chance and receive the first three issues, nearly 600 pages of great imagery and writing about theater design, shrink wrapped and delivered to your home, school or studio.Estimated delivery:Ships anywhere in the world
Pledge $75 or more
INSTITUTIONAL RATE - DOMESTIC: Subscribe to Chance and receive the first three issues, nearly 600 pages of great imagery and writing about theater design, shrink wrapped and delivered to your home, school or studio.Estimated delivery:Only ships to: United States
Pledge $75 or more
INSTITUTIONAL RATE - FOREIGN: Subscribe to Chance and receive the first three issues, nearly 600 pages of great imagery and writing about theater design, shrink wrapped and delivered to your home, school or studio.Estimated delivery:Ships anywhere in the world
Pledge $100 or more
THE CHANCE MOLESKINE SKETCHBOOK. Add a red Moleskine artist sketchbook, embossed with the Chance logo, to to your subscription.Estimated delivery:Ships anywhere in the world
Pledge $500 or more
A BEAUTY DISH PORTRAIT BY CHANCE. Add a beauty dish portrait session at our Union Square studio to your subscription.Estimated delivery:Ships anywhere in the world
Pledge $2,500 or more
A 360 PANORAMA PORTRAIT BY STEPHEN JOSEPH. Add a 360 degree panorama portrait session with Stephen Joseph to your subscription. This panorama, printed at a massive 60", can be taken at your home, in your studio...anywhere. This portrait will be a truly singular addition to your photography collection.
You can preview Stephen's work here:
http://www.stephenjosephphoto.com/artistsgallery.htmlEstimated delivery:Ships anywhere in the world
Pledge $3,000 or more
A PORTRAIT SESSION WITH CELEBRITY PHOTOGRAPHER, FABRICE TROMBERT: Add a portrait by famed celebrity photographer, Fabrice Trombert to your subscription. Fabrice has created portraits for Penelope Cruz, Elizabeth Olsen, Kim Cattrall, Condoleeza Rice, Ellen Burstyn, Mary Louise Parker Tatum O'Neil, Lauren Hutton and many many more. This portrait can be created at Fabrice's studio or anywhere in the metropolitan New York area. You can preview Fabrice's work here: http://www.fabricetrombert.comEstimated delivery:Ships anywhere in the world
- (44 days)