WAM! Whiskey of America Museum & Beverage Emporium
WAM! Whiskey of America Museum & Beverage Emporium
WAM! is a National Whiskey Museum and Regional Alcohol Emporium. It will serve as the Trailhead to an American Rye Whiskey Trail.
WAM! is a National Whiskey Museum and Regional Alcohol Emporium. It will serve as the Trailhead to an American Rye Whiskey Trail. Read more
About this project
WHAT THE WAM?!
The Whiskey of America Museum (WAM!) will celebrate the forgotten history, hidden science and quirky culture of American Whiskey. Interactive exhibits built by Pittsburgh maker, science, and art organizations, will educate visitors through play and adventure.
Like a children's museum for grownups. With alcohol!
REGIONAL BEVERAGE EMPORIUM
WAM! will also host a Regional Tasting Room & Bottle Shop which will sell local spirits, beer, ciders and wine by the glass and/or bottle.
RYE WHISKEY TRAIL
WAM! will serve as the trailhead for a Rye Whiskey Trail connecting distilleries from Pittsburgh to George Washington's historic Mount Vernon Distillery, all via the Great Allegheny Passage and Cumberland Bike Paths.
WAM! and this Trail will bring visitors from all over our great United States to learn American Whiskey stories not currently told and will help the Mid-Atlantic reclaim its Rye Whiskey identity.
Back when Kentucky was just a bun in our nation's oven, Pittsburgh was producing the country's whiskey. Rye Whiskey. Half a barrel for every man, woman, and child in America. So sure, sure when it comes to Bourbon, the south has a nice story. But Rye Whiskey, that's northern territory, friends. And no one, has a claim on Rye like Pittsburgh, the birthplace of American Whiskey and Monongahela Rye.
Let's just count this region's claim on Whiskey heritage:
1. The Whiskey Rebellion. The first excise tax, first federal insurrection and the one and only time in American history that a sitting president has led troops against his own people happened in Western Pennsylvania. And it was all about our Whiskey. It was that good.
2. Pittsburgh Whiskey funded the Steel Industry. Pittsburgh whiskey built the fortunes of America’s industrialists including Henry Clay Frick, who was born on the grounds of one of America’s great Distilleries.
3. Pittsburgh produced the Country's Prohibition Overlord. (We apologize, America.) Pittsburgher Andrew Mellon enforced Prohibition as Secretary of the Treasury while at the same time running an immense Rye Whiskey Distillery south of Pittsburgh.
4. The Speakeasy was born here. (You're welcome, America.) The "Spake-easy" was created and coined by Scots-Irish bar owner Kate Hester in McKeesport.
5. Shot & A Beer--a Pittsburgh innovation, born as an "imp and iron," melding two great gifts into a beverage institution.
Food & Drink Splendor
Named this year by Saveur as a Beer and Spirits Destination; home to one the country's most awarded craft whiskey distilleries; named Zagat's top food city, and home to about a zillion craft breweries, there are many reasons to celebrate drinking in Pittsburgh.
The WAM! Fam
Look at this line up? It's a smarty-pants, creative little engine that could!!
Meredith Meyer Grelli, WAM! & Rye Whiskey Trail Founder; Wigle Whiskey Founder & Co-Owner
Rebecca Aloisi, George Washington's Mount Vernon
Lew Bryson, Author of Tasting Whiskey
Lauren Byrne, Allegheny County Economic Development
Drew Cranisky, NextPgh
Wayne Curtis, Atlantic Monthly and Wall Street Journal
Dan Gilman, Pittsburgh City Council
Monica Hershberger, Wigle Whiskey
Kristen Hughes, Carnegie Mellon School of Design
Jessica Kadie-Barclay, West Overton Museums & Village
Hal B. Klein, Pittsburgh Magazine
Brian Kurtz, Pittsburgh Downtown Partnership
Kate Lukaszewicz, Wigle Whiskey
Christopher Moehle, Carnegie Mellon University
Kara Newman, Wine Enthusiast
Adam Nye, City as Our Campus at Winchester Thurston
Jordan Pallitto, Hill Group Inc
Audrey Russo, Pittsburgh Technology Council
Sean Sebastian, Birchmere Ventures
Andrea Stanley, Valley Malt
Jill Steiner, Wigle Whiskey
David Wondrich, Author of Imbibe & Punch
We have narrowed down our potential WAM! Pop Up locations to a few sites--each in the city of Pittsburgh. We'll reveal the Pop Up location first to those who claim the Pop Up Surprise Party reward in this campaign.
A successful Pop Up will raise the funds we need to secure a permanent home for WAM in 2017.
WAM! will open with the following exhibit topics:
- Science of Whiskey Production with a special focus on Malting & Fermentation
- Culture around Whiskey through Music, Art and Literature
- History of American & Pittsburgh Whiskey
- Craft Movement & Cocktail Culture
How Can I Help?
Log in--you can even use your Amazon account!
Choose and purchase the reward(s) you’re interested in
Share our project with everyone you know. Spread it to widely, because you know that if we don’t reach our goal we get nothing. NOTHING!
What Will We Do With the Money?
These funds will support the design, materials and build out exhibits for the WAM! Pop Up. This Kickstarter fundraising goal represents a portion of the $1.1 Million WAM! permanent museum cost. With these funds we'll be able to get the Pop Up off the ground. This campaign will unlock six figure support from Wigle Whiskey for the permanent WAM! Museum project.
Risks and challenges
So the good news is that with a Whiskey Museum, no one's life is at stake. And the even better news is that Wigle will be assuming much of the risk for the museum, once it's operational.
The biggest risk to Kickstarter contributors is that since we are not entirely funding the museum via Kickstarter, we won't raise all the money we need to get the pop up off the ground.Learn about accountability on Kickstarter
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