Name your prime number. With this award you'll not only receive a Primer, but naming rights to the prime number of your choice between 1,000 and 1,000,000. Particularly fond of 8641? Cough up $1,120 and it's yours. You'll receive a certificate from the International Number Naming Authority declaring that, henceforth, all future references to 8641 shall be replaced with, say, "Gus." With this award you'll really score points with that special someone, because nothing says, "I love you," like a personally named prime number.
(Only good for 5 years. Does not apply to Fibonacci Primes. This award does not exist.)