Yep. In 2010, I left my job as an attorney to start a business. A pea business. To be an "entre-pea-neur" if you will.
The idea for my company came after a food trip to Sichuan province (the foodie capital of China) with my brother. I knew I had to get all of my friends to try this Sichuan peppercorn that was in everything we ate. So I came up with a seasoning and then World Peas to showcase that delicious flavor. I thought there were some other flavors I liked that would taste good on those peas, and World Peas was born.
Everyone that tried World Peas loved them. What's not to love - lower in calories and fat than your regular snack foods, all natural, all vegan, GMO-free, and gluten-free options. And, most importantly, taste. The flavors are what makes World Peas so special. Though they're healthy, they are still packed with flavor!
What do they taste like?
Um, delicious! Look at our reviews on Amazon.com.
While World Peas was very well received and can be found in certain retailers across the country, a lot of people just wanted a snack size and a lot of our target retailers didn't have the space in snack aisle for World Peas. Most of the big snack food companies can pay thousands of dollars to have a really nice spot on that aisle, but we don't have the cash to do that. So I thought the easiest way to get more people to try and love World Peas as much as I do would be to give them a little snack size to buy - then they'd be hooked. If someone didn't know what it was, they wouldn't have to shell out a lot of money just to try it. You could take it in your backpack or purse for a quick snack. Kids could take them to lunch and avoid nut allergen restrictions. We could hand them out at festivals (an Austin tradition) and other events. Peas on Earth, really.
While our current packaging is nice, the labels are hand-applied and often peel off. We also don't feel it tells enough of the story behind World Peas - we need to change that.
We get asked why there's no wasabi flavor and our usual response is - it's been done! We've found in speaking to our customers, it's not always done well (usually filled with artificial flavors and colors and too hot or not hot enough). So we'll bring our expertise in flavoring to this popular product.
As for our other flavors, we'll offer Sichuan Chili and Texas BBQ in the new size. These are our two most popular flavors. We'll slowly roll out the rest, but the high cost of rolling out new items will limit us to these three at first (unless we exceed our funding goal!). The Sichuan Chili is my favorite and is probably the only snack food you can buy that's made with the amazing Sichuan peppercorn. It has an awesome, unique flavor with a spicy punch. Texas BBQ is, well, BBQ. Who doesn't love BBQ?
Where does the money go?
The redesign of our packaging and design of the smaller bag, the large minimum order quantities from our manufacturer and launching new products with our distributors is very expensive. I don't take a salary and put all of the money I make back into the business. It would be impossible to launch this new size and this new flavor at this time without the help of the Kickstarter community. We'll share the redesign as soon as proofs are available.
The proof is in the peas. Our rewards are packed with peas...and T-shirts, koozies and other fun stuff. The big "pea-rize" - is awesome. We'll put your face on 1000 bags of our standard size World Peas to show up on shelves around the country.
Go ahead, give peas a chance!
Risks and challenges
There may be delays in production which may delay our ability to get you your peas on time. We've been doing this for over two years, but things still happen and sometimes there are delays.Learn about accountability on Kickstarter
- (30 days)