Nepali Tea Traders - Pure Tea | Pure Good
- Exceptional Quality - Our teas are some of the finest in the world, rivaling and even surpassing teas from nearby Darjeeling, India.
- Sustainability - Our teas are either certified organic or naturally grown and processed, without chemicals.
- Fair Prices for Tea Farmers: Our business focuses on providing Nepal’s tea farmers fair prices and their fair share of the profits. We’re changing the dynamic of an industry once dominated by middlemen.
- Reinvestment - Our mission is to reinvest in the tea industry and the children of Nepal, improving health, education and the quality of life.
- “TEA”m - We want you to join our TEAm! Get involved, drink our tea, share this with your friends, comment, tweet us, and most importantly become a backer today.
Hear more about our story here from Rob:
As the first exclusive provider of Nepalese tea in the U.S., we are asking for your support to kick start our business so we can buy directly and make these wonderful teas more widely available in the U.S., while creating a foundation for sustainable change in Nepal. The funds we’re seeking in our Kickstarter campaign will enable the purchase of the seasonal "spring flush" teas (and you can be among the first to enjoy them!)
Historically, these teas have been grown by farmers and workers making a few dollars a day, then carried across the border of India and exported as Indian tea. Our support will make a difference by helping to ensure that Nepal’s small farmers earn fair wages and a fair share of the profits for their premium teas. We will help transform the tea industry so Nepali tea will export directly to the U.S. – which means more of the revenues are retained in Nepal, enabling better education, healthcare and substantial reinvestment in its tea industry.
As the first exclusive provider of Nepalese tea in the U.S., we are asking for your support to kick start our business so we can buy directly and make these wonderful teas more widely available in the U.S., while creating a foundation for sustainable change in Nepal.
In the highlands of eastern Nepal – in a region called Ilam – small farmers grow and process some of the best teas in the world: blacks, greens, oolongs, whites and rare specialty teas. Because of the altitude, soil and growing conditions, Nepalese teas have high concentrations of flavor and antioxidants.
To bring these teas directly to you, and to dramatically change lives in Nepal, we launched Nepali Tea Traders in November 2012 to friends and family. Now we’re ready to make our teas more widely available in the U.S. and to accelerate our positive impact in Nepal.
The funds we’re seeking in our Kickstarter campaign will enable the purchase of the seasonal "spring flush" teas - the first crop cultivated at the beginning of the season after three or four months of dormancy. These aromatic and flavorful teas are among the most highly sought-after teas. Our tea partner in Nepal, Chandra Bhushan, expresses this simply and poetically: “The season ‘spring’ is what comes into your tea.”
Your support will make a difference.
- Meeting our first level goal of $20,000 means we can support local farmers and factories by directly purchasing approximately 8 of the best spring teas. We will package the special spring teas in Nepal to retain freshness for shipment from fields in Eastern Nepal, to Kathmandu, to our offices in Denver. As soon as the shipment arrives in Denver, we'll prepare the pouches and tins of these teas for our generous supporters, customers and tea shops that serve and sell Nepali Tea Traders teas.
- If we exceed our goal, we can increase the size of our direct purchase of spring tea from Nepal and expand into new markets.
Our partner in Nepal shares our vision.
Chandra Bhushan is a key tea partner in Nepal and is committed to ensuring that tea workers have ownership in the tea enterprise. He believes that an expanding tea industry in Nepal can help to improve his country. Bhushan says, "Unlike teas from other countries, because of the high altitudes, and the Himalayan climate, our soil infuses the tea with nutrients. We call them ultra-premium teas – teas you will not find in any other shops or markets because they are rare teas, unique to Nepal.”
We think our tea is delicious. We're not the only ones.
Marty Kushner, who has served as chairman of the Tea Association of the USA and past member of the US Government Board of Tea Experts said: “The higher the altitude, the slower the growth of the tea plants. The slower the growth, the finer the quality of the tea. Tea drinkers will savor nature’s unhurried accomplishment in these Nepali teas.”
Check out a review posted on Steepster by tea experts:
and, another review / story on our Wild Yeti that was recently done by Geoff Norman, on Steep Stories - http://steepstories.com/2013/04/16/wrestling-a-wild-yeti/
Other recent comments from our customers:
“As an Englishman, I've consumed into the millions of gallons of tea over my lifespan. This Nepalese tea is the champagne of tea.”
“This is the best tea that I’ve ever had. It looks like it was just picked – so fresh and delicious."
“I’ve never had anything like it – it’s so unique, and fresh.”
Summary of this Campaign
By making a pledge, you will:
- Be able to pre-order the Spring teas from Nepal (or another gift or experience)
- Receive unique and flavorful teas for yourself or as a gift to someone else
- Enable us to commit to a significant order to bring the best of Nepal’s spring teas directly from the Ilam region of Nepal to North America
- Begin to build the necessary foundations for a strong and sustainable industry in Nepal
- Always know that you made a difference
Thank you for your support!
Below are just a few photos of the products that will be available as Awards:
Risks and challenges
As in any new business, we anticipate hurdles as we push to expand our business.
We recognize the difficulty of bringing tea to the U.S. from halfway across the world (we've successfully accomplished this two times already). The tea must be safely transported from the fields in eastern Nepal, to Kathmandu, to our offices in Denver, and then to you.
We will remain focused on being flexible and nimble in order to address an ever-changing market. Years of experience in business by both the Founder and the team will help to address the expected challenges.
Over time, some specific challenges we can anticipate include the fluctuation in the cost of the tea, packaging materials and pricing in addition to variable transportation costs. By developing close relationships with small local farmers and local suppliers, we hope to reduce the risk, and some of the surprise involved in price increases.
Balancing social responsibility with financial success might be perceived as a challenge for our future. We are optimistic that customers in the tea category want to see that companies are making socially responsible decisions. There are excellent examples and mentors available for us in this area, and we will tap into these resources. There are great success stories of companies that combine good business and social impact, and we will strive to be a great example of that.
We know that the tea market is growing and consumers will want teas from unique origins that are tasty and healthy.Learn about accountability on Kickstarter
Support this project
- (26 days)