£944
pledged of £3,500pledged of £3,500 goal
24
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, July 30 2014 10:59 PM UTC +00:00
£944
pledged of £3,500pledged of £3,500 goal
24
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, July 30 2014 10:59 PM UTC +00:00

About

Easy Peasy Squishy Dishy
Easy Peasy Squishy Dishy

The Easy easy squishy dishy stands for fun dining time. We believe in bringing fun to mealtimes, converting boring old tableware into something fun and joyful. Transforming mealtimes into a stress-free experience, the Easy Peasy squishy dishy means healthy eating for children, developing a healthier relationship with food by taking the stress and frustration out of meal times. Easy and fun to use by all children regardless of their abilities.

Update -------------------------------------------------------------------------------------

by supporters' request:

As we said....easy peasy!
As we said....easy peasy!

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a small beginning...
a small beginning...

 As a mum of two young children, I soon realised that my little ones weren't going to be babies for ever, and the process of letting them go had already started, so it was going to be a long, fun ride. When they turned toddlers and started to develop their own personalities they soon started wanting to feed themselves.  When my daughter turned out to be a very fussy eater I tried everything to make her interested in food: made clown-faced pizzas, designed sandwiches on the form of a bumblebees, spider-shaped vegetables, the collection was endless. Dining times were stressful and very frustrating. I wanted my child to have a healthy lifestyle, I wanted good, nutritious food for her and overall I wanted her to have a long lasting healthy relationship with food, but she wasn't biting  that. (Literally!)

Soon I realised that she was getting very frustated. In her journey to being independant and feeding herself. She wouldn't accept my help and I was happy for her to try and experiment. The source of her frustration was food scraping the dish as she was trying to use her cutlery. She couldn't get enough on the spoon! One day I decided to serve her lunch in a teddy shaped baking tray and immediately her frustration diminished as she was able to successfully feed herself by pushing her food against the dish walls. The Easy Peasy squishy dishy was born from that first spark.

The lady bird - or is it a ladybug?
The lady bird - or is it a ladybug?

 I thought wouldn't be great if the dishes were shaped as well as the food. That might make my reluctant daughter more interested and then keep her interested.

 I took an old paper dish and cut it in the shape of a ladybird, she loved it and so did her brother. Result! Now,she's a pretty good eater! That is how the Easy Peasy Squishy Dishy was born. I was determined to use fun tableware to make dining for little ones a joyful experience.

 Children, as we know, come in all sizes and shapes and so a great variety of skills and abilities, we wanted to create a dish that would help a those children to learn independence by feeding themselves and for that we wanted to add some fixtures to the dish that would make the process less frustrating and more enjoyable. We wanted to create a dish that could be used by children with a different range of motor skills and abilities. A universal dish!

 The dishes needed to be not only fun but have all the features that I discovered were missing in regular tableware, which could make little ones frustrated when trying to feed themselves.

  • High walls and corners to push food onto the spoon.
  • Bright colours.
  • BPA free
  • Safe, sturdy, 100% food-grade silicone
  • divisions to stop cross-contact of different foods
  • lid for transporting/freezing food.
  • portable and stackable
  • virtually indestructible.
  • Dishwasher, freezer, microwave safe.
  • safe from -30F to 230F degrees
Keeps the food on the spoon!
Keeps the food on the spoon!

 When children start feeding themselves, food tends to end up on the table, carpet, or the clothes. A standard dish offers no resistance for the food and when trying to use a fork it is almost inevitable that some  will end up out of the plate. As adults we have the coordination to use cutlery together, to push the food on the fork with the knife. Children need the walls of the dish to push the food against. 

Great for one-handed, independent feeding
Great for one-handed, independent feeding
100% food-grade silicone
100% food-grade silicone

We discovered that some children's tableware is manufactured using Bisphenol A (BPA). This chemical adds strength to plastic, but is what is known as an endocrine disruptor. In high dosages, it can have an adverse effect on developing bodies. BPA has been banned in some countries because of this possibility. The material used is high quality 100% food grade silicone, which doesn't contain BPA or any other nasty chemicals. This is FDA-certified.

keeping food separate for the fussier eater.
keeping food separate for the fussier eater.

Children love to experiment with food and having different divisions in the plate will allow them to mix and match the food as required.  It means you can serve all food at once, mains in two chambers and some pudding in the third.  Also has the great advantage that food doesn't touch, especially important for those picky eaters. My little one loves pasta and peas but won't eat them if mixed together. This is the perfect solution for another parenting minefield!

Less stress = happy mealtimes!
Less stress = happy mealtimes!
keeps food safe!
keeps food safe!

Our ladybird dish comes with a fitted lid to make easier transporting the food when you are out or about or when storing in the fridge or even freezing. As a bonus, the design means that for the slow and picky eater, the food stays warm for longer.

Ladybird dish with lid
Ladybird dish with lid
attractive to the eye
attractive to the eye

Children love bright colours, it helps very young ones with their developing vision. Most  infant's  toys are brightly coloured to catch the children's attention, so why not the dishes?. We have created our dishes in bright and bold colours. All part of the fun!

and more to come!
and more to come!

 Children love anything to do with animals. Just look around at all those cartoons or even the clothes you see children wearing. Animals are fun and stimulate their imagination. We have developed a collection of cute animal shapes which will please children and parents.

in the house, in the countryside, in the beach...
in the house, in the countryside, in the beach...

 Whenever you are staying at home or going out in the great outdoors it's great portability and storage ability makes our dishes a perfect product for the modern family. You can squish our dishes into a rucksack or changing bag and they'll  come out as good as new, every time!

                                            
shore value 80, squishy and sturdy.
shore value 80, squishy and sturdy.

 Silicone is flexible and tactile it is a very durable material. Jinjabiscuit dishes are almost indestructible! Unlike plastic, it won't harbour bacteria, unlike melamine or ceramic, it won't shatter. You can take them from freezer to oven to table, without fear of the dishes failing, deforming or breaking. (works from -30F to 230F). Our dishes are dishwasher-safe.

Our dishes look fantastic!
Our dishes look fantastic!

 We have designed our tableware with safety and durability in mind. We have worked hard and long in our dishes, we have researched the best shapes, we have found the highest quality material and we have made them squishy. But our dishes look great, because looks counts, the design is child friendly and very stylish. They are just so cool!

 Our tableware is functional and so much fun. Functional does not need to be boring. We have taken the boring clinical feeling and created funny, joyful dishes. We haven't added any extra parts or transfers, making them safe and easy to clean. We have made them for all the children, regardless of their level of ability or skill. Children just want to have fun! We have created a universal dish for all children to enjoy.

Please note: The rewards we are offering are of the new-version, two-colour dishes: the Chick bowl will be yellow and red, and the ladybird will be red, with a red and black lid.

To thank you for your support
To thank you for your support
Reward #2 ;   2 sets for Reward #4
Reward #2 ; 2 sets for Reward #4
Reward #3 ;   2 dishes for reward #5
Reward #3 ; 2 dishes for reward #5

 Reward #6     = 2 chick bowl sets + 2 ladybird dishes

See what people say about our stuff.
See what people say about our stuff.
click here to see the review.
click here to see the review.
                
click here to see the review
click here to see the review
   
press coverage
press coverage
Thanks to Justin at the freshpreneur
Thanks to Justin at the freshpreneur

Also featured on www.thefrespreneur.com, on the Thursday recap.

Also featured on cookistry.com.

You support will help us to pay for the injection moulds and start mass production of the dishes.

Risks and challenges

Every project carries risks along the chain. We have already made every efforts to make ours as watertight as possible.
We have contracted a reliable provider with ample experience delivering big projects with high quality output and have created a trusting relationship with them. We have already done all the negotiations to produce maximum quality in the minimum amount of time. If something does come up at manufacturing stage, we have alternatives on standby These manufacturers have already been provided with the information needed to produce our range of quality dishes.
Transportation to our warehouse will be by sea and we have already agreed with a logistic company the delivery at this side, to us. We don't expect any major issues and will make every effort to eradicate delays. We have built in a long delivery time, in order to manage delivery expectation, but the timescales are achievable.

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  1. Select this reward

    Pledge £1 or more About US$ 1.30

    Every little helps. Thanks for your support.

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  2. Select this reward

    Pledge £5 or more About US$ 7

    You will get 2 easy peasy squishy spoons. soft and Perfect for little gums. USA aprox $8

    FREE SHIPPING WORLDWIDE

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    Pledge £7 or more About US$ 9

    Easy Peasy Squishy Chick! You will receive 1 chick bowl. USA aprox $ 11
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  4. Select this reward

    Pledge £12 or more About US$ 16

    BABY SQUISHY DISHY SET.

    You will receive the chick bowl and chick spoon.

    USA : Approx $20

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  5. Select this reward

    Pledge £15 or more About US$ 20

    LITTLE PEOPLE SQUISHY DISHY SET.

    You will receive the ladybird dish with the handy lid that converts it into a container.

    USA : Approx $25

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  6. Select this reward

    Pledge £25 or more About US$ 33

    LITTLE PEOPLE SQUISHY DISHY SET OF TWO
    Double yummy again! You will receive 2 ladybird dishes with lids.
    USA approx $ 42
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    Pledge £40 or more About US$ 52

    The DUO COLLECTION. You will receive 2 ladybird dishes with lids, 2 chick bowls and 2 chick spoons.

    USA approx $68
    POSTAGE FREE WORLDWIDE.

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  8. Select this reward

    Pledge £250 or more About US$ 326

    KINDERGARTEN SPECIAL. You will receive 10 chick bowl and spoon sets. You will also receive 10 ladybird dishes with lids. We will add 5 extra spoons for spares.USA aprox $420
    FREE POSTAGE WORLDWIDE

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Funding period

- (29 days)