About this project
Picture Chuck Klosterman and Alexis de Tocquevillie joining Hunter S. Thompson, going not on a drug-fueled rampage across Las Vegas but on a trip of discovery across America, seeking to understand where music and the music industry stands in 2010, how we got here, and where we're going. We are three passionate young music lovers who intend to do just that. To understand these questions and to look for answers, we are going on a Gonzo road trip, searching for insights and answers on the back roads of America. We will then write a book on the trip which attempts to answers those questions we just posed. We will also create a book of photography from our travels across North America and a short documentary about the music we encounter on this trip. The money we are seeking to raise here will go towards printing the first edition of the book, as well as the gas, food, and other minor travel expenses we'll need to complete this trip.
[Update, 3//5/10: Wow! We are so thrilled we hit our goal. However, if you're interested in this project and have not yet donated, we'd encourage you to do so. Any additional money we get will go towards making the fruits of our trip even better and of higher quality!] Who We Are We are Tom Williams, a writer, Sarah Mulligan, a photographer, Rahawa Haile, a filmmaker, and Chris Miller, a musician, and we are each going to attempt to find the answers through own respective mediums. Why We're Doing This The year is now 2010. For better or worse, music is defined by the decades. The '60's were the British Invasion, the '70's were the competing stories of corporate rock and the punk rebellion against it, the 80's were the music video, the '90's were hip-hop bookended by grunge and boy-bands, and the '00's were the remix. What will the '10's be? It's impossible to understand music without looking at the music industry. The '00's were a time of extraordinary decline and confusion for the decaying institutions of the old music industry. The industry now stands on a precipice; by the time we leave for this trip, one of the four major labels might be forced into bankruptcy and yet, through the ashes are spouting the digital buds of a potential new way forward. We want to find out more about these buds and to publicize them. How We Plan To Do It We're going to travel across the country, talking to bands small and large, to record store clerks, venue owners, label managers, and music fans of all types. We want to ask them what they love, what is working for them, and what is the shape of things to come? Our itinerary includes New York City, Richmond, Chapel Hill, Athens (GA), New Orleans, Austin, Monterrey (Mexico), and Nashville. We will be attending the SXSW and MtyMx festivals. Upon our return, we will write a book entitled Sound Through Sight: A Road Trip, which will documenting our travels and what we learn, sharing our findings and experiences with the world. Think as if Chuck Klosterman wrote Alexis de Tocqueville's Democracy In America. It will be epic, hilarious, and insightful. We will create a coffee table book of photography from our travels and it will be gorgeously shot, designed, and printed. We will create a short documentary about our trip, the music we hear, the people we talk to, and our conclusions about music and the music industry. You'll laugh, you'll cry, you'll be entertained....we hope (hey, we don't know what we're going to get on film yet!). We will be making this documentary available online We will also be posting updates at http://soundthroughsight.tumblr.com, where you can follow our trip as it happens, with exclusive videos, photographs, blog posts, and more. What We Need Money For We need $1,400 by March 12. This will go to covering the cost of printing the first edition of the book, as well as food, gas, concert tickets, passports, and other miscellaneous travel expenses. We will be sleeping on couches the entire time; this will be a bootstrapped D.I.Y. trip.
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