se·ta n. pl. se·tae A stiff hair, bristle, or bristle-like process or part on an organism. Microscopic setae on the feet of geckos allow adhesion to vertical surfaces.
A special thank you to the media for all their praise and kind words about the SETA.
"The SETA stand is one of the most innovatively designed minimalist smartphone stands/mounts/docks we've seen. Works with and without phone cases and it can even support 2 phones at the same time. We're big fans of this Kickstarter project." Tony Hannides, LazyTechGuys
"I really like the SETA. It's a simple idea done well. It does a good job holding onto my iPhone 5, even with my textured Iron Man case. It grabs the phone and holds on tight, yet you can pop it right off." Chris Hauk, MacTrast
"We at BiteMyApple are so impressed by the SETA and we are happy to say it's one of our favorite Kickstarter projects" Chris Johnson, BiteMyApple
"Using SETA is an interesting experience. With its gripping power, the pad almost feels like a magnet — so much so that for the first day of testing, we half expected to feel a pull from the stand when mounting our iPhones." Mikey Cambell, Apple Insider
"This is a stand I first saw at Macworld|iWorld and immediately liked. It's a simple and elegant aluminum stand that uses "NanoSunction" pads to hold your iPhone (or any other) smartphone in place without clips or adhesives. I've been amazed about how the NanoSuction technology works. " Katie Floyd, Mac Power Users
"SETA Stand Is Minimal, Elegant Smart And Cheap" Charlie Sorrel, Cult of Mac
"inexpensive dock for your iPhone that will never go out of style" Brent Dirks, AppAdvice
"Minimal, functional, and svelte.The SETA design may be simple, yet forward-thinking in the sense that this could be your end-all smartphone stand going forward." Stanley Goodner, Technology Tell
"Some iPhone and Galaxy users dread the next-generation release of their smartphones, as cases and other accessories automatically become obsolete. It's a first-world problem that one smartphone stand seeks to avoid with its "timeless" design" Anita Li, Mashable
"Every now and then a product lands on KickStarter that takes little to no time to get all the funding it needs to be produced for the masses. The SETA is one of them. There’s something so honest, and effortless about it." Cam Bunton, Today's iPhone
"If the “magicians” from Apple didn’t manage to come up with a minimalistic, timeless and lightweight dock stand for our iPhones, somebody else did...SETA, a smartphone stand that seems to be one of the coolest docking solutions ever presented. Raphaelle Guran, Pursuitist
Hello, Kickstarters! Greetings from 1.0 Innovations. We had such a great response to our last KS project for the XFLEX Tablet Stand that we decided to share our latest innovation: The SETA Smartphone Stand.
We believe that each new design from 1.0 Innovations must successfully answer two questions:
Is it truly an innovation and does it functionally perform better than everything else on the market? YES
Will it make your life easier? YES
Design and Function
- Materials- aircraft grade aluminum + NanoSuction™ pads
- NanoSuction™- grips the phone and grips the surface but is not sticky to the touch
- Universal- works with all smartphones and most hard cases. Extra SETA pad is included to work with silicone or textured cases
- Total Cord Management- the patent pending T-Channel is compatible with all OEM smartphone charging cables
- Timeless Design- works with yesterdays, todays and tomorrows smartphones and cords
- Made In The USA- developed and made in Tulsa, Oklahoma
Why SETA? I have several expensive beautiful phone stands and docking stations in my desk drawer that are now obsolete as a result of smartphone evolution and design changes. Quite simply, they will not hold or charge my iPhone5 rendering them worthless. The desire to develop a timeless, affordable, and functionally superior smartphone stand is how the SETA was born. We believe it will be the last stand/dock you will ever need.
SETA was designed to perform better than traditional phone stands or docks. It will suspend your phone at the perfect viewing angle on your desk, nightstand, counter or any other smooth surface. And it performs this function with far less effort than other stands or docking stations. Simply push your phone to attach then pull or twist to remove. Add in the fact that it also holds your charging cord in place while unplugged and you have the ultimate smartphone stand.
SETA not only works with today's devices, but also with yesterday's and tomorrow's. Unlike other stands and docking stations on the market today, SETA is a universal and timeless design. It will hold every smartphone and will accommodate every charging cable with the patent pending T-Channel cord holder. No more picking up your cord off the floor!
How It Works. SETA incorporates NanoSuction™ technology that synthetically emulates the adhesive qualities of gecko feet. Your phone magically clings to the NanoSuction™ SETA pad while another pad on the base secures the stand to most flat, non-porous surfaces.
Care. NanoSuction™ can be rejuvenated when dirty by cleaning with clear tape or a damp paper towel and letting air dry. We have performed extensive testing on the NanoSuction™ material and have yet to see any loss of suction as long as the pad is clean. When introduced at Macworld '13, our SETA display stands were used thousands of times and received an overwhelming response from attendees and industry insiders alike.
What will NanoSuction™ grip? It will grip every smartphone we have tested and will grip around 70% of the cases. Unfortunately, it does not work well on silicone rubber cases and some textured ones like the OtterBox and LifeProof (apply the extra SETA pad and they do work). The base of the stand will grip any smooth, non-textured surface. Since it does not work with every application each SETA comes with an extra NanoSuction™ pad to peel and stick on the back of your case or on your surface, thus eliminating the need to remove your phone from its case.
Why do I need an extra SETA pad and what can I do with it? You may not "need" it but you may enjoy the endless possibilities. If your case is textured you can stick it on the back to work with the SETA. Some choose to use it on the back of their naked phone so they can stick it places when they are away from their SETA. I think you will find it an outstanding anti-skid pad for your car.
SETA Pad for iPad. Why? Why not? Start using your iPad in ways you never thought of. Watch movies while you take a bath or view hair styling tips online with your iPad securely affixed to the mirror. If your surface isn't compatible just peel and stick the extra pad to secure it wherever you want.
We need your help! Your pledge will help bring SETA to life. With your support we can upgrade to a larger CO2 Laser Cutting System and cover tooling cost for larger production runs. We have some great rewards for your pledge but if you're unable to help with funding at this time you can still support our project by "sharing" this page with your friends on Facebook. Thank you for your time and consideration.
The amazing versatile XFLEX Tablet Stand was our last Kickstarter project. Our campaign was successfully funded and the product is now available at XFLEX Tablet Stand (ships immediately) or you can get a great deal on a XFLEX plus a SETA by pledging for a combo reward (see COMBO rewards to the right).
We introduced the SETA prototype at Macworld in January (at that time we called it the GEKO). In our booth we tested the stand with literally thousands of phones and cases to get feedback from attendees and industry insiders. The feedback we received far exceeded our expectations. Everyone loved it!
Functionally, the SETA performs the same as the prototype. We evaluated all the feedback and made a few minor changes. The corners were rounded and we modified the T-Channel so that your cord would lay flat when not plugged in. Quality control then influenced our decision to powder coat some colors and anodize others. Finally, we decided to ship every stand with a free SETA Pad so that it will work with all cases and surfaces, regardless of texture.
SETA is Patent Pending; SETA™; Apple, iPad, iPad Mini, and iPhone are trademarks of Apple Inc., no endorsement implied. Galaxy is a trademark of Samsung Group, no endorsement implied. Kickstarter is a trademark of Kickstarter Inc., no endorsement implied.
Music: Aurora Borealis by John H. Clark , Creative Commons, no endorsement implied.
Questions? Email or Private Message me
If you have any question regarding the product or pledges, please send me a private message or email george (at) xflexstand (dot) com
Sharing is Caring
The success of this project will depend heavily on your word of mouth and how the news is spread. Comments on every blog and social networking post count, so please scroll up the the top of this page and share on Facebook or Twitter. Thank you for checking out the SETA, and thank you in advance for your support.
George, 1.0 Innovations
Risks and challenges
Our goal is to under-promise and over-deliver. That being said, there are risks and challenges involved in any venture and we are prepared to tackle them.
1.0 Innovations is committed to customer satisfaction and producing quality necessities (not accessories) that will change the way you use your mobile devices.
SETA is our second Kickstarter project, the first being for the XFLEX Tablet Stand. You are welcome to check it out and read our comments and positive feedback. Over 95% of our backer rewards shipped within two weeks of project completion (even before KS funding hit our account!). The remaining rewards still shipped prior the estimated delivery date. We were prepared then and we are prepared to deliver again.
The potential obstacles we face are production and supply delays along with quality control. We cut the aluminum and NanoSuction™ components in the US using the latest and most efficient CNC laser cutting technology. Production delays will not be a problem since the SETA has already gone into production and we are prepared to fulfill orders.
Aluminum production entails many variables and as a result shipments might be delayed. We'll prepare for this supply delay by forecasting demand and staying in constant contact with our supplier. Orders will be placed early enough to ensure delivery in time to fulfill orders.
Quality control is another challenge we're fully prepared to meet. We researched and developed several prototypes to achieve the perfect balance of function and design. Production issues have also been addressed and resolved throughout the production of over 1000 units to date.Learn about accountability on Kickstarter
- (40 days)