Doughmade (doh-maid) will be a portable doughnut shop on a bike. It will pop up at events and markets, provide catering services, and collaborate with existing coffee shops to spread the love.
Alex had been struggling to find good work in Paris for a while so he decided to bring the work to himself by selling awesome American doughnuts.
Who's Behind It?
Doughmade was created by Alex Roberts, a professional baker, blogger, and photographer. Alex is an American from North Carolina who spent several years working and living in NYC before moving to Paris. If you are interested in reading his blog, click the photo below.
What Your Sweetly Do[ugh]nated Funds Will Cover:
A Bike: (more like a tricycle, I guess...) with a Cargo Attachment for carrying plenty of fresh doughnuts. Don't worry, I'm going for a manual bike instead of an electric one - this way I can justify my strict diet of doughnuts only. Hello muscles! Cost: €2,020
A Portable Café Stand: to pull behind the bike, set up, and share doughnuts with all who please. Cost: €2,700 (after taxes)
New Business Fees: for registering and starting a business in France, including a mandatory 14 hour business management course. Cost: ~€500
Kickstarter's Cut: because without Kickstarter this isn't possible. Cost:€600
Ingredients: If there are any leftover funds from the inital funding will be used for the first shipments of ingredients (flour, yeast, sugar, magic).
If I somehow manage to fund beyond my goal, it will be used for things like a coffee machine (a must have), packaging, aprons, towels, and everything else needed. This Kickstarter goal is set for the minimum amount required to get this project up and running - once it's out on the streets generating an income, it will grow and create jobs for more expatriates like me! The goal is always growth, and while a bakery serving more than just doughnuts is the final goal (and hopefully will happen in the next 2 years!), a small bike cart selling dozens is a good and safe place to start!
For those of you concerned with the logistics, France makes it rather easy to start a small business. They want to see that I have the experience, a commercial kitchen to rent, and a good business plan in place. I'm happy to say that ahead of launching this campaign I've got all the requirements in place. The doughnuts will be made in the commercial kitchen space fresh each morning and sold from the cart.
And lastly, a note to those who donate and to those who have already given a hand in the creation of this Kickstarter whether you're a videographer, an illustrator, a chef, baker, or just someone who cares enough to help:
Thank you all so, so much. It makes me feel really warm and loved when my friends, family, and new friends want to help me out so much, regardless of whether or not I have something to offer in return. You all know who you are, and I've expressed many thanks already, but feel the need to once more. MERCI
Risks and challenges
With every new business comes a load of risks and opportunities to fail. The great thing about a small cart is the initial cost is low, but the sales can be high if executed correctly (which it will be, of course!).
1) Locations - it may take me a while to get into the best locations for making it rain doughnuts on Paris. The good thing is, if I end up in a location that's really not bringing me any business... I'll pack up the cart and roll on to the next location!
2) Weather - it's cold in France right now, but I aim to have my cart ready just in time for Spring. If it's raining (which it always is, seemingly), I'll pop up the roof and stay safe and dry underneath.
3) Failure - I could totally screw this whole thing up, just like anyone else can with any other Kickstarter project. Failure is human. Luckily, I have professional experience in the kitchen, and I've worked underneath some amazing chefs to prepare me for this endeavor. I know I can do this. And if I'm ever overwhelmed, I have some great friends in Paris who are ready to help me out whenever I need.Learn about accountability on Kickstarter
- (30 days)