After our campaign has ended, we will be taking orders on our website!
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Why It Is Needed:
With Neo Lux's uniquely designed jackets, you will be able to see a runner undeniably present from as far as a quarter mile away... Every stride confident and safe as he makes his way down an otherwise dark street. You might only see the slight aura of a bicycle's reflector from afar, but with our jackets... you will see an expression of that person’s individuality lighting the way for a safer nighttime ride. Those who brave the night will regain the same rights of safety and expression as those out during the day. This is the goal of Neo Lux’s existence.
We have six designs available for our Kickstarter funding campaign: the "Original Linteum Lux" line (which includes: the Specter, the Vigilante, and the Spartan) and the "Premium Linteum Lux" line (which includes: the Eos, the Angel, and the Astraeus Vine). We plan on having many different designs as the company grows, including a Kickstarter.com exclusive backer designed lineup.
Customizing Your Neo Lux Jacket:
Custom heat transfer or screen printing available on all our jackets, subject to approval. Please message the page with your ideas and we will work with you on a donation price to match your needs. Add $5 to your pledge to waterproof your controller.
We have two types of controllers you can choose from. Our standard controller comes with four settings: On, Off, Flash and Fast Flash. For an extra $20 we will include a sound activated controller, which pulses to the sound of music. (Just add $20 to your reward and request it when we email you about your size, color, and style choices.)
You can also choose how to access and carry your controller. An independent Controller pocket is available at no additional cost (Just tell us when you receive your order form) or you can have the controller in your front hand pocket for easy access.
The base color of your jacket says a lot about you. Because of the range of wire color choices that will be available, we have settled on several jacket colors that will work with all of them. Black will be available at launch, unless we reach our stretch goals... at which point the colors White, Grey, and Blue will unlock!
And finally, your wire color choice. We have ten amazing colors to choose from! Your wire color choice should speak to your personality. It should be your inner voice, let out for all the world to see. Can't decide which one is your favorite? We got you covered, combine any TWO (and on certain designs THREE) wire colors by selecting the "Taste The Rainbow" option to the right.
The "THE CEREBRUM" EL HAT:
No one really knows why we stopped wearing hats, at some point it just wasn't stylish to do so. We like to think that it's because they didn't light up and look awesome. But we might be a little biased.
At $15,000 Sheldon will help fund and oversee development of a prosthetic limb for the wonderful Audra Ankeney. (Find out more about Audra HERE.)
At $20,000 We will unlock the base color options of White, Blue, and Grey.
At $40,000 We will launch the final stage of R&D on the ROTO LUX wheel lighting system. This allows you to light up your motorcycle wheels in 1,140 different colors with a remote from up to 30 yards away.
At $200,000 WE throw YOU a kick ass Neo Lux EL Light party in Las Vegas. Best news? Backers get in free.. Better news than that? Free beer for everyone wearing an official Neo Lux hoodie.
Also find us on http://crowdfundingforum.com where you can talk about the project and to me (Sheldon Williamson) in a Forum setting.
"Here's the way I see it. Guy puts a fancy guarantee on a box 'cause he wants you to feel all warm and toasty inside. Ya figure you put that little box under your pillow at night, the Guarantee Fairy might come by and leave a quarter, am I right? The point is, how do you know the fairy isn't a crazy glue sniffer? "Building model airplanes" says the little fairy; well, we're not buying it. He sneaks into your house once, that's all it takes. The next thing you know, there's money missing off the dresser, and your daughter's knocked up. I seen it a hundred times." - Tommy Boy
Here at Neo Lux, we have a rigorous quality control program in place. In our opinion, you don't NEED a guarantee with our product, but we do know that.. Well that "stuff" happens. So we do want you to feel all warm and toasty inside, and not just from our jacket.
Guaranteed No DOA: We guarantee your jacket will arrive functioning properly, or we will pay your return shipping and send you a new one.
30 Day Everything: We fix anything that breaks on your jacket for free, from popping a zipper to an electronic problem. You ship it to us, and we will ship it back fully functional.
30-90 Day Fixes: If anything goes wrong that you need repaired (Stitching, tears, electrical, controller, ect.), there will be a $40 repair charge, you ship it to us and we ship it back fixed.
**KICKSTARTER EXCLUSIVE** "Happily Ever After": If anything ever breaks beyond 90 days on your hoodie, we will fix it for a flat fee of $50 when you ship it back to us.
WHAT WE WILL DO WITH YOUR MONEY:
$5,000 This will allow us to pay the first year's exclusive patent licensing royalties allowing us to be the only company in the U.S. legally allowed to manufacture and sell the clothing.
$4,000 This will be used to buy the materials to craft the Kickstarter orders and get our business started.
$20,000 Bulk ordering, crafting, and storage to allow for immediate order processing.
$25,000 Newer and more tools and machines to speed production.
$40,000 From newer smart phones, credit card readers, and tablets to a complete redesign of our website. We will be able to set up mobile sales points at various nighttime running events nationwide. We will also invest some of this money into researching and developing new lines of EL gear.
$75,000 This will allow us to expand our product line to new markets. As well as providing numerous jobs to the local community; making our hoodies and increasing our onhand stock.
>$150,000 If we meet this lofty goal, we will bring every aspect of production to America, creating yet more jobs.
FEATURED KICKSTARTER PROJECTS:
EL CHARGER - The World's Coolest Car Charger
From time to time we find something we think is really awesome here on Kickstarter. This one in particular we want to share with you, because it is right up your alley. EL Wire light up car chargers. And not only do they light up, but they move! Check out their product, and if you back em.... Tell em we sent you!
My name is Sheldon Williamson. I am an Eagle Scout and I have been building, creating, and inventing for my entire life. I dream of a day when we can brave the night as safely and expressively as we can during the day. This is not just a casual dream for me; this will be a reality if I am backed or not. This is my only ambition, my life's goal. I've given everything to achieve it and will continue to do so until it is fulfilled.
ABOUT MY COMPANY:
NEO LUX LLC is an Ohio-based company owned and operated by Sheldon Williamson. It was founded by a man born and raised to expand the illumination industry through dreams of a light revolution that changes the way we see at night. Where night is currently a dark fearful place, we plan to color it with light... As expressed through an assortment of colors and effects not known to current mediums. Current products on the market provide the functionality of creating light but lack the artistic ability of light expression. This company will be the light into the future as it paves the way for innovative ideas and designs that enhance our perceptions of reality and ability to view our world at night. The mission statement for NEO LUX LLC speaks directly to this concept.
"Our mission is to change the way people see and are seen at night, through manufacturing electroluminescent products that enhance safety and inspire self-expression."
Risks and challenges
There are a lot of risks we will have to overcome, but we have been preparing to do so for the last four years.
1) Quality Control
Being on top of our employees to accurately construct each jacket. Fortunately because we are assembling these right here in the U.S., it will be much easier to do than if it were over seas.
2) Actually Getting the Product Produced and out to Pledgers
Not too often in business do you deal with such a huge volume of orders in such a short amount of time. We will be capable of accomplishing this because we have prepared for this event for the last four years- from getting suppliers ready to ship, to having employees trained and ready for production. Preparation is our greatest friend.
3) Keeping Down the Confusion
It can get very confusing during the heat of production... Keeping track of orders, ensuring everything is running smoothly, and keeping the company moving forward all become much more difficult. We will be using a portion of the money raised to invest in the technology to make this easy. We have a plan in place that will guarantee we stay on track.
4) We Risk Our Brand Name and How the Public Views Us
Though this event is much different than our normal product workflow, people will see it as a reflection of our company and our product's future. WE MUST hold ourselves to the high standard we intend to implement through the life of our product.Learn about accountability on Kickstarter
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