- Delight & honour women
- Protect the planet
- Support the sisterhood!
Create adorable, accessible & affordable organic feminine hygiene care, free from chemicals & synthetic fibres
Choose eco-friendly, biodegradable materials
Share profits with Days for Girls, a charity providing sustainable menstrual care, education & economic empowerment to girls & women in need.
The idea for FLO came about while the co-founders, then classmates at the London School of Economics, were chatting in the bathroom in between classes. Tara was complaining about not being able to find organic cotton tampons in London, and Susan wanted to know why organic was important - and weren't tampons already made of cotton?
Plus, terrifying chemicals found on traditional menstrual products (including Roundup Weed Killer) aside, 100% cotton tampons have a 0% incidence rate of Toxic Shock Syndrome, a potentially fatal illness caused by the Staphylococcus aureus bacteria. Studies show that 100% cotton tampons dramatically reduce TSS toxin production versus tampons with rayon or other synthetic fibers. Dr. Philip Tierno of NYU School of Medicine has done decades of research on TSS and tampons and his advice is clear: "Use all-cotton products."
Convinced to go organic? Wicked! Let's get to work:
Organic cotton menstrual products should be the norm - they should be easily, widely accessible and affordable. According to Mintel Market Intelligence Reports, 66% of women in the UK purchase their menstrual products in the supermarket - so let's go there!
We need a commercially-appealing, competitively-priced, 100% organic cotton version of the UK's most popular tampon.
- 100% organic, biodegradable, hypoallergenic cotton
- 100% BPA-free, silky-smooth, compact plastic applicator
- Playful, bright & commercially-appealing branding on eye-catching "ice cream" tubs
- Biodegradable packaging
- Social-enterprise ethos
£3.69 for a combo pack of 15 vs. £3.15 for a single-strength pack of 18 from the leading major tampon brand
What have we done? What do we need?
Registered Here We Flo Ltd
Completed the branding
Created the prototypes - the "Get Set Packs" of organic tampons
Filed for design copyright for our branding & packaging
Established the supply chain and manufacturing partners, from the tampon factory to the biodegradable packaging and label makers
Partnered with 20+ shops, including e-retailers, to retail the FLO Get Set Packs
Won the London School of Economic's 2016 start-up competition & been nominated for LSE Entrepreneur of the Year. (Tara also won global MBA award the Committee of 200 Scholar Award last year on the basis of FLO)
All we need now is your support to go into production and make these brilliantly organic tampons!
Want to know more?
- The "Get Set Pack" has what you need to be 100% sorted for your period - 10 regular strength + 5 super strength tampons in compact, silky-smooth applicators.
- FLO organic cotton tampons are manufactured in Europe
- Assembly and packing is done in London at CLARITY - Employment for Blind People, the UK's oldest social enterprise
- 5% of the profits from each Get Set Pack go to Days for Girls International, a charity providing sustainable menstrual products, educational workshops & economic support to girls & women in need.
With your support, we can manufacture 6000 Get Set Packs and get them into the market! From there, we will reach out to a few significant retailers of organic products and wholesalers. The next level would be major national retailers and expansion to greater Europe.
Ready? Here We FLO!
Risks and challenges
This being our first run of product, there may be unanticipated issues or delays in the production process. We look forward to these learning opportunities, but hope there will be no inconvenience to you!
Our manufacturers quote a 4-6 week production-to-delivery period, but because they are outside the UK, there could be a time lag at customs. We will keep you apprised of any changes, of course!
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