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FLO is healthier, eco-friendlier feminine hygiene care for cheeky + conscious people with periods. Our tampons bring all the babes to the yard!
FLO is healthier, eco-friendlier feminine hygiene care for cheeky + conscious people with periods. Our tampons bring all the babes to the yard!
173 backers pledged £14,198 to help bring this project to life.
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FLO - Brilliantly Organic Tampons

£14,198

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

6b9488c87b7da21e6794d57164b46708 original.jpg?ixlib=rb 2.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

 

THE MISSION: 

  • Delight & honour women 
  • Protect the planet
  • Support the sisterhood!

THE METHOD: 

  • Create adorable, accessible & affordable organic feminine hygiene care, free from chemicals & synthetic fibres
  • Choose eco-friendly, biodegradable materials 
  • Share profits with Days for Girls, a charity providing sustainable menstrual care, education & economic empowerment to girls & women in need.

  

 The idea for FLO came about while the co-founders, then classmates at the London School of Economics, were chatting in the bathroom in between classes. Tara was complaining about not being able to find organic cotton tampons in London, and Susan wanted to know why organic was important - and weren't tampons already made of cotton?

Tara explained...

Plus, terrifying chemicals found on traditional menstrual products (including Roundup Weed Killer) aside, 100% cotton tampons have a 0% incidence rate of Toxic Shock Syndrome, a potentially fatal illness caused by the Staphylococcus aureus bacteria. Studies show that 100% cotton tampons dramatically reduce TSS toxin production versus tampons with rayon or other synthetic fibers. Dr. Philip Tierno of NYU School of Medicine has done decades of research on TSS and tampons and his advice is clear: "Use all-cotton products."

Convinced to go organic? Wicked! Let's get to work:

Organic cotton menstrual products should be the norm - they should be easily, widely accessible and affordable. According to Mintel Market Intelligence Reports, 66% of women in the UK purchase their menstrual products in the supermarket - so let's go there!

We need a commercially-appealing, competitively-priced, 100% organic cotton version of the UK's most popular tampon. 

Enter FLO:

  • 100% organic, biodegradable, hypoallergenic cotton
  • 100% BPA-free, silky-smooth, compact plastic applicator
  • Playful, bright & commercially-appealing branding on eye-catching "ice cream" tubs
  • Biodegradable packaging
  • Social-enterprise ethos
  • £3.69 for a combo pack of 15 vs. £3.15 for a single-strength pack of 18 from the leading major tampon brand

 What have we done? What do we need?

We have:

  • Registered Here We Flo Ltd
  • Completed the branding
  • Created the prototypes - the "Get Set Packs" of organic tampons
  • Filed for design copyright for our branding & packaging
  • Established the supply chain and manufacturing partners, from the tampon factory to the biodegradable packaging and label makers
  • Partnered with 20+ shops, including e-retailers, to retail the FLO Get Set Packs 
  • Won the London School of Economic's 2016 start-up competition & been nominated for LSE Entrepreneur of the Year. (Tara also won global MBA award the Committee of 200 Scholar Award last year on the basis of FLO)

All we need now is your support to go into production and make these brilliantly organic tampons!

Want to know more?

  • The "Get Set Pack" has what you need to be 100% sorted for your period - 10 regular strength + 5 super strength tampons in compact, silky-smooth applicators. 
  • FLO organic cotton tampons are manufactured in Europe
  • Assembly and packing is done in London at CLARITY - Employment for Blind People, the UK's oldest social enterprise
  • 5% of the profits from each Get Set Pack go to Days for Girls International, a charity providing sustainable menstrual products, educational workshops & economic support to girls & women in need.

With your support, we can manufacture 6000 Get Set Packs and get them into the market! From there, we will reach out to a few significant retailers of organic products and wholesalers. The next level would be major national retailers and expansion to greater Europe.

Ready? Here We FLO!

Risks and challenges

This being our first run of product, there may be unanticipated issues or delays in the production process. We look forward to these learning opportunities, but hope there will be no inconvenience to you!

Our manufacturers quote a 4-6 week production-to-delivery period, but because they are outside the UK, there could be a time lag at customs. We will keep you apprised of any changes, of course!

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Support

  1. Select this reward

    Pledge £6 or more About $8

    Get Set!

    Congratulations, you've officially gone organic! Start with a bang with the FLO Get Set Pack, a combo pack of 15 applicator tampons (10 regular strength, 5 super) in an adorable, biodegradable ice cream tub.

    Not a tampon user? This is a great - and greatly appreciated - way to support our campaign!

    Includes:
    • The Get Set Pack
    Less
    Estimated delivery
    Ships to Anywhere in the world
    59 backers
    £

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  2. Select this reward

    Pledge £25 or more About $31

    Get Settled!

    A three-month supply (45) of tampons: one Get Set Pack plus 30 individual tampons to refill your Get Set Pack.

    The individual tampons will be 20 regular strength & 10 super strength, but please let us know if you'd prefer a different ratio (e.g., 10 regular & 20 super). The Get Set Pack itself will still be 10 regular + 5 super.

    Includes:
    • The Get Set Pack
    • Re-set Pack (15 individual tampons: 10 regular, 5 super strength)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    39 backers
    £

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  3. Select this reward

    Pledge £50 or more About $62

    Get Stocked!

    A six-month supply (90) of tampons: one Get Set Pack plus 75 individual tampons to refill your Get Set Pack.

    PLUS a beautiful vegan leather "Tampon Tote" by Damsel + Daughter for the gal on the go! Stash those tampons in style.

    The individual tampons will be 50 regular strength & 25 super strength, but please let us know if you'd prefer a different ratio (e.g., 60 regular & 20 super). The Get Set Pack itself will still be 10 regular + 5 super.

    Includes:
    • The Get Set Pack
    • Re-set Pack (15 individual tampons: 10 regular, 5 super strength)
    • Tampon Tote, by Damsel & Daughter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    20 backers
    £

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  4. Select this reward

    Pledge £100 or more About $124

    Get Sorted!

    A year's supply (180) of tampons: one Get Set Pack plus 165 individual tampons to refill your Get Set Pack.

    PLUS a beautiful vegan leather "Tampon Tote" by Damsel + Daughter for the gal on the go! Stash those tampons in style.

    The individual tampons will be 110 regular strength & 55 super strength, but please let us know if you'd prefer a different ratio (e.g., 100 regular & 80 super). The Get Set Pack itself will still be 10 regular + 5 super.

    Includes:
    • The Get Set Pack
    • 11× Re-set Pack (15 individual tampons: 10 regular, 5 super strength)
    • Tampon Tote, by Damsel & Daughter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    £

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  5. Select this reward

    Pledge £150 or more About $185

    Get Sorted - in Style!

    A year's supply (180) of tampons: one Get Set Pack plus 165 individual tampons to refill your Get Set Pack.

    PLUS a beautiful vegan leather "Tampon Tote" by Damsel + Daughter for the gal on the go! Stash those tampons in style.

    PLUS an uber cool FLO beanie: bright red (of course) with FLO embroidered in white on the cuff.

    The individual tampons will be 110 regular strength & 55 super strength, but please let us know if you'd prefer a different ratio (e.g., 100 regular & 80 super). The Get Set Pack itself will still be 10 regular + 5 super.

    Includes:
    • The Get Set Pack
    • 11× Re-set Pack (15 individual tampons: 10 regular, 5 super strength)
    • Tampon Tote, by Damsel & Daughter
    • FLO Beanie
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    £

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  6. Select this reward

    Pledge £500 or more About $616

    Get Sainted!

    All the goodies - a year's supply of tampons, a tampon tote by Damsel & Daughter, a FLO Beanie...plus our deep, deep gratitude.

    Thank you for bringing us one leap forward toward going into production. You are an organic tampon angel!

    If you want extra tampons, totes or beanies, please let us know - anything for our patron saint!

    Includes:
    • The Get Set Pack
    • 11× Re-set Pack (15 individual tampons: 10 regular, 5 super strength)
    • Tampon Tote, by Damsel & Daughter
    • FLO Beanie
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)