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Inspired by life at the lake, we strive to create products known for premium quality, exceptional comfort and classic designs.
Inspired by life at the lake, we strive to create products known for premium quality, exceptional comfort and classic designs.
Inspired by life at the lake, we strive to create products known for premium quality, exceptional comfort and classic designs.
346 backers pledged $24,392 to help bring this project to life.

About this project

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Great Lakes | Classic Northern Apparel | American Made

$24,392

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We founded Great Lakes to create a classic line of apparel inspired by northern living. Being Minnesota natives ourselves, we value our summers more than most. Cruising around the lake with friends and returning to grill up dinner at sunset is our ideal afternoon. We found the Midwest to be underrepresented in today's lifestyle clothing brands - so we set out to change it. Our culture is about working hard but always finding time to enjoy the finer things in life.

The blue loon logo is one that resonates with all Midwesterners. The loon has a unique and undeniable beauty that sets it apart from other birds. When you hear the distinct call of the loon you have no choice but to stop and pay attention, we like to think we elicit a similar response with our brand. 

We strive to create premium products built to last, using the best materials and manufacturing them right here in America. We've partnered with several local suppliers that understand our mission to produce high quality goods. 

We want to bridge the gap between our customers and the hardworking people that create our products. We value transparency in all aspects of our business, starting with the supply chain. Over the past six months, we've visited our factories, built relationships with the owners, and introduced ourselves to the craftsmen behind our products. 

One of the cornerstones we've built into GL is our dedication to keeping our beautiful lakes clean. Because our heritage is so deeply rooted in our love for the lake, we've partnered with two awesome organizations: Conservation Minnesota & Alliance for the Great Lakes. Both non-profits work tirelessly to research, protect and educate others on being good stewards of our land and lakes.

Over the past year we've created a line of shirts, hats and small accessories, but we have bigger ideas in store. We have concrete plans in place to expand our line of premium products built specifically for the Midwesterner and it all begins with our Hudson Polo.

We've sourced fabric from a California mill that's spun exclusively for us. The combination of cotton and spandex provides a forgiving fit. A brushed interior makes for an incredibly soft feel while still maintaining the classic pique texture on the outside. Laser engraved buttons and our signature "Lake Blue" chambray trim adds our personal touch.

We've partnered with Stock Mfg. Co out of Chicago to manufacture our polo and future projects. They have an incredible attention to detail and understand our high-quality standards. 

$5 Reward

Neoprene wetsuit material stitched to ensure durability.

$25 Reward

Show your Midwestern pride with our Independence Tee.*Only available through kickstarter*

$50 Reward

Kickstarter Exclusive: Combining premium leather from an Ohio tannery, heavy-duty hardware and strong cotton webbing we've created our favorite product yet. Manufactured in Minnesota and also available in America's colors. Sizes 30, 32, 34, 36, 38 and 40 are available.

$65 Reward & $130 Reward

$200 Reward

Outfit yourself with our new essentials.

$500 Reward

Sit in with our design team and help create the next best-selling tee.

The GL Team

Recent graduates and passionate entrepreneurs who believe we should get more for what we pay for. Our goal is simple: Create well-made, useful products inspired by our love for the lake. 

In our spare time we enjoy running, lacrosse, escaping to the cabin, a friendly game of golf, grabbing a Tilapia Taco at the Tin Fish and spending (multiple) days at the State fair.

Where Your Money Is Going

We've spent $10,000 of our own money on fabric, buttons, labels, samples and patterns. Everything is ready to go. All we need is your help to fire up the sewing machines and start on the first production run.

Producing goods in America has its hurdles. Being a start-up with limited resources, manufacturing our polo requires a high minimum for us to stay competitive on costs. Reaching our goal of $20,000 would allow us to successfully launch our first signature product. 

If we surpass our goal, we'll be able to finish development work on our fleece and button ups. Help launch the GL lifestyle!

Risks and challenges

We've done our best to minimize any risks & challenges associated with our project. We have several prototypes on hand for both our belt and polo shirt. We can proudly say, they look awesome.

The fabric, buttons, labels and leather have all been ordered which will help eliminate potential setbacks and expedite the production process. We've also been in constant communication with our manufacturer and created a schedule to ensure an accurate fulfillment date.

However, some unexpected drawbacks may still occur that our out of our control. We will communicate with our backers and the kickstarter community for any of these delays.

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FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    No amount is too small - every dollar helps! Receive our custom koozie in Navy or Red + a handwritten thank you note (if you promise not to judge our handwriting).

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    27 backers
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  2. Select this reward

    Pledge $25 or more About $25

    Get your hands on our exclusive Independence Tee (now available only through Kickstarter). Made from ultra soft, ringspun cotton with the outline of our 5 Great Lakes printed on the back.

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    138 backers
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  3. Select this reward

    Pledge $50 or more About $50

    Be the first to own our new seersucker, leather tabbed belt. Handcrafted from genuine leather, heavy-duty cotton webbing and solid brass hardware. Choose between lake blue and cardinal red. Manufactured in Minnesota.

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    30 backers
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  4. Select this reward

    Pledge $55 or more About $55

    Receive your very own American Made, Hudson Polo in the color and size of your choice. To support our early backers, we're offering the polo at the sweet price of $55.

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    Limited 38 backers
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  5. Select this reward

    Pledge $65 or more About $65

    Brace yourself for the chilly Midwestern months with our long-sleeve Hudson Polo in the color and size of your choice. Normally retails for $75.

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    Limited 24 backers
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  6. Select this reward

    Pledge $100 or more About $100

    Outfit yourself with one Hudson polo and one Northwoods belt in the colors and sizes of your choice.

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    21 backers
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  7. Select this reward

    Pledge $115 or more About $115

    2 Loons are better than one! Double down with two short-sleeved Hudson polos in the colors and sizes of your choice.

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    5 backers
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  8. Select this reward

    Pledge $130 or more About $130

    Keep a friend warm and receive two of our long-sleeve Hudson polos in the colors and sizes of your choice.

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    9 backers
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  9. Select this reward

    Pledge $200 or more About $200

    Gear up with Great Lakes and sport both seersucker belts, 2 Original hats, 1 Hudson Polo, 1 Independence Tee + 5 navy koozies. You may consider yourself a GL model at this point.

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    41 backers
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  10. Select this reward

    Pledge $500 or more About $500

    Feeling creative? Sit in with the design team to help us create the next best selling tee. Get to know the GL team over lunch followed by a tour of our office and printing facility. We'll sit down with our designer throughout the afternoon and let you take the reigns on the next best shirt.

    Leave the visit with a better understanding of GL + 10 shirts to outfit your friends and family.

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  11. Reward no longer available

    Pledge $1,500 or more About $1,500

    Simply stated, you're a Loon-atic. You get the Great Lake's lifestyle - now make sure your wardrobe does too. For the next 5 years, you will get exclusive access to GL's latest and greatest products. Be the first to receive one of every new product we release.

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    Reward no longer available 1 backer
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Funding period

- (30 days)