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The bathroom essential reinvented with odor-fighting silver, unrivaled comfort and absorbency, sustainable cotton and modern design.
The bathroom essential reinvented with odor-fighting silver, unrivaled comfort and absorbency.
The bathroom essential reinvented with odor-fighting silver, unrivaled comfort and absorbency.
360 backers pledged $28,580 to help bring this project to life.

About

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Nutrl | Fresh Bath Towels Made with Silver

$28,580

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

 

The Scratchy, Smelly Situation

Towels are pretty simple. Why is it that so many brands get it wrong?

Our options are limited to two options: a "quick drying" towel that ends up being a thin, scratchy rag or a "spa-like" towel that can never fully dry and starts to smell.

We wanted a towel that provided the comfort and absorbency of a thick towel and the freshness of a quick drying towel. 

We've all heard the phrase,"You can't have your cake and eat it, too."

But we like eating cake. A lot. So we set out to create a towel that offers the best of both worlds.

No More Smelly Towels

Silver prevents the growth odor-causing bacteria and fungi at the source, permanently

This means you can depend on Nutrl Towel to dry off without ever smelling like sour, musty mildew.

 

Does it really work?

Silver's antimicrobial benefits have been tested and proven at research institutions including Cornell University. NASA and the International Space Station utilize silver as a biocidal agent based on it's antimicrobial properties in the potable water system. 

Nutrl Towel has been tested and verified by Industrial Microbiological Service located in Sweden (Certificate No. 1033880.107/11641) to eliminate 99.97% of bacteria (Staph aureus) - even after vigorous, industrial washes.

Nutrl Towel Certificate of Analysis

We're so confident in our odor control technology that we're offering all of our backers a Lifetime Odor-Free Guarantee: If your Nutrl Towel (through normal use) begins to smell musty, you can send it back for a new set or a full refund.

How does it work?

To do this we use low concentrations of recycled silver from Polygiene that offers 100% surface area protection:

Is it safe?

Without a doubt. Our EPA approved silver is a nano-free solution that is certified by bluesign® and Oeko-tex who do not allow nano technology on their registers. Our silver particles are more than 100 times larger than nanoparticles and therefore are too large to penetrate to the skin’s barrier.

Our silver technology received Medical Class 1 approval in Europe, the same class that includes bandages for direct contact with open wounds. It is bluesign® approved—meaning they offer the highest level of consumer safety by employing methods and materials that conserve resources and minimize impacts on consumers and the environment. 

 Seriously Soft SUPIMA® Cotton

We know you want a soft, absorbent towel that lasts. That's why every Nutrl towel is loomed from American-grown SUPIMA cotton. It came at a higher cost, even compared to organic cotton, but the answer was clear when we took a closer look at what makes SUPIMA cotton so special. 

Thread From A Different Fabric 

Modern Design

The unique design of the Nutrl Towel offers more than just good looks. Advanced spinning and weaving methods are required to produce each wave which maximizes Nutrl towel's surface area exposure to increase breathability. Combining its ability to dry quicker with anti-odor silver technology ensures a fresh towel, every time.

 

 

Be Part of the Solution

At Nutrl, our commitment to building sustainable products is integral to our mission. Which is why we partnered and developed Nutrl towel with teams who share our vision. 

On top of being some of the softest cotton in the world, Supima ensures sustainable practices in their materials and manufacture throughout their supply chain. 

Supima farmers ensure that they are growing the highest quality cotton in the world with as little impact on the environment as possible, utilizing GPS-navigated tractors that plant and harvest the cotton to satellite technology and soil monitors.

Polygiene is made from 100% recycled silver. The treatment is applied during the finishing stages of production, therefore, no extra water or energy is wasted.

Care Instructions

Machine wash cold using mild, liquid detergent. Sun dry or tumble dry low. Avoid using fabric softeners or powdered detergents to maintain absorbency.

 

Timeline

November: Kickstarter launch 

December: Pre-Production 

January: Production 

February: Ship goods to fulfillment centers 

April: Shipping to backers

Share Nutrl Towel with Family & Friends

 

 

Risks and challenges

With any product launch there's a long list of issues that can arise and cause delays. So it's worth noting that Nutrl's procurement team has launched over 100 home and kitchen SKUs. The depth of experience we've gained working with numerous manufacturers has prepared us to work around problems that may arise during the production or shipment of goods.

We've committed ourselves to develop strong personal relationships with our renown towel manufacturer and Polygiene. We're extremely confident Nutrl towel will be delivered to every backer in a timely manner.

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Support

  1. Reward no longer available

    Pledge $35 or more About $35

    EARLY BIRD: 1 nutrl bath towel

    Receive ONE nutrl bath towel at the special early bird rate.

    Save $15 off the planned $50 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 50 backers
    $
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  2. Select this reward

    Pledge $37 or more About $37

    After Black Friday Sale: 1 nutrl towel

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 29 backers
    $
    Kickstarter is not a store.

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  3. Select this reward

    Pledge $40 or more About $40

    1 nutrl bath towel

    Receive ONE nutrl bath towel at the special Kickstarter rate.

    Save $10 off the planned $50 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Only certain countries
    11 backers
    $
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    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    EARLY BIRD: 1 nutrl bath towel SET

    Receive ONE nutrl bath towel SET at the special early bird rate.

    Save $20 off the planned $70 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 62 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $55 or more About $55

    1 nutrl bath towel SET

    Receive ONE nutrl bath towel SET at the special Kickstarter rate.

    Save $15 off the planned $70 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Only certain countries
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge $70 or more About $70

    EARLY BIRD: 2 nutrl bath towels

    Receive TWO nutrl bath towels at the special early bird rate.

    Save $25 off the planned $95 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 70 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $75 or more About $75

    2 nutrl bath towels

    Receive TWO nutrl bath towels at the special Kickstarter rate.

    Save $20 off the planned $95 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Only certain countries
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $95 or more About $95

    EARLY BIRD: 2 nutrl bath towel SETS

    Receive TWO nutrl bath towel SETS at the special early bird rate.

    Save $40 off the planned $135 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 51 backers
    $
    Kickstarter is not a store.

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    Learn more about accountability.
  9. Select this reward

    Pledge $105 or more About $105

    2 nutrl bath towel SETS

    Receive TWO nutrl bath towel SETS at the special Kickstarter rate.

    Save $30 off the planned $135 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Only certain countries
    11 backers
    $
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    It's a way to bring creative projects to life.

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  10. Select this reward

    Pledge $125 or more About $125

    EARLY BIRD: 4 nutrl bath towels

    Receive FOUR nutrl bath towels at the special early bird rate.

    Save $55 off the planned $180 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 13 backers
    $
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    It's a way to bring creative projects to life.

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  11. Select this reward

    Pledge $170 or more About $170

    EARLY BIRD: 4 nutrl bath towel SETS

    Receive FOUR nutrl bath towel SETS at the special early bird rate.

    Save $95 off the planned $265 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 33 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $185 or more About $185

    4 nutrl bath towel SETS

    Receive FOUR nutrl bath towel SETS at the special Kickstarter rate.

    Save $80 off the planned $265 MSRP.

    FREE shipping on all orders in the USA

    Includes:
    • bath towel
    • hand towel
    • face towel
    Less
    Estimated delivery
    Ships to Only certain countries
    9 backers
    $
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Funding period

- (35 days)